April Marketing and Holiday Planning

Spring is finally here!

This is a perfect opportunity to focus on your email lists and time to embrace the spring cleaning spirit!

Spend some time making sure your email list is spick and span so that you can make sure your email marketing is on the right track.

Make this the month you finally clean out any emails that consistently bounce. Then, send a survey to your subscribers to make sure you really are sending them what is of use to what they’re looking for.

April Marketing Themes:

    ~  Spring has Sprung
    ~  Lawn and Garden Month
    ~  National Volunteer Month
    ~  National Pet Month
    ~  Stress Awareness Month
    ~  National Humor Month

email marketing april holidays

Content Ideas for April:

Spread the Laughter

Everyone enjoys a good laugh, so share a little humor with your customers. Adding some levity to your emails gives your customers another reason to look forward to receiving them. The more they enjoy your message, the more they’ll share it.

How: Make them laugh and they’ll share with their friends – Check out Tip #5: 8 Ways to Create Shareable Social Media Content

Remove the Stress

There is enough that you have to worry about on a daily basis, don’t make remembering to send an email another one. Take some time at the start of the month to prep your messages, then set them up to be sent automatically. One less thing to worry about forgetting!

HOW: Scheduling and Automating Your Emails

Help the Planet

Between Earth Day, Arbor Day, and a month dedicated to spring, gardening, and a planet in bloom, April is a great time to give back to the planet and your community. Start a fundraiser to give back to the community, or collect donations for an eco-friendly cause.

Don’t forget, emails help save paper too!

HOW: 4 Ways to Promote your Fundraiser, Collect Donations through your Email

Family First

With National Siblings day and Take Your Kid to Work day, it’s a great time to offer promotions for families to come together. Offering a discount or coupon that promotes 2-for-1, buy 1 get one half off, or something similar, helps you be the easy choice for families and siblings well after the first visit.

HOW: Email Coupons to Promote your Business

Creating Email Marketing That People Love

It’s no surprise that more than half of marketers say email is their most effective channel in generating revenue. Email marketing is a super-effective way to communicate with your audience and streamline the path through your marketing funnel, turning strangers into delighted customers. Direct Marketing Association reports that marketers continue to invest more in the email marketing channel.  They found that 75% of marketers say they are using more email than they were 3 years ago.

Alas, as we all know, there is a lot of bad email marketing out there.

What does it take to do good email marketing?

Good email marketing is

  • valuable
  • relevant
  • expected and
  • integrated.

Read more on the Hubspot Marketing blog.

The Power of Email Marketing

email marketing increases rate of purchases from subscribers
Email marketing is a double win for both customer acquisition and retention, with 80% of retail professionals using it as their top driver (compared to only 44% for social media)

Let me know if I can help you get started.  It’s pretty much my favorite thing to do!