Now that the holidays are behind us, start the new year by implementing positive changes in your business. Think about your 2018 goals and develop action plans to make them a reality. Use the January themes and holidays below to spur ideas for your marketing efforts.

January Marketing Themes:

  • International New Year’s Resolution Month for Business
  • National Thank You Month
  • International Creativity Month
  • Get a Balanced Life Month
  • National Lose Weight/Feel Great Week (1st-7th)
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Content Ideas for January:

International New Year’s Resolution Month for Business

Determine your 2018 resolutions by looking for opportunities to improve ineciencies. Are there process changes you can make to drive more results? Do you have a good balance of innovation, sales, and marketing? Did something fall off your radar in 2017? What can you do to improve your customer’s experience?

Trivia Day

Determine your 2018 resolutions by looking for opportunities to improve ineciencies. Are there process changes you can make to drive more results? Do you have a good balance of innovation, sales, and marketing? Did something fall o your radar in 2017? What can you do to improve your customer’s experience? Let your community get to know you better by sharing some fun trivia facts about your small business or nonprofit. Then challenge them to answer some trivia facts about your industry. Add in some fun behind-the-scenes stories and pictures. This is a great way to build relationships, drive interest, and engage your audience in a fun way.

Get to Know your Customers Day

Take some time to get to know your customers by sending a survey. Ask them about their interests and what they would like to see on your website, in store, or in your emails. Implement the feedback to ensure customers find your messages interesting and stay engaged.

Still not convinced of the power of email marketing?

The majority of people are receptive to receiving personalized, targeted emails that offer real value to us as individuals, right alongside personal email messages in our inbox:

  • 80% of people say they receive marketing messages alongside their personal emails on a daily basis
  • 70% of people make use of coupons or discounts they learn about from email
  • 60% of people say that receiving special offers is the top reason they subscribe to an email list from a business (Rare.io)

A proven way to boost ROI is to make use of the functions such as personalization, automation, dynamic content and mobile optimization. There is a trend where email ROI increases markedly with an increased use of email platform functionality.  (econsultancy blog)

Read more: 35 Face-Melting Email Marketing Stats via Wordstream

email marketing and revnue

Let me know if I can help you get started with email marketing.  It’s pretty much my favorite thing to do!