March Marketing and Holiday Planning

Spring is just a few weeks away!

Now is the time to evaluate and plan your spring marketing.

Do you need to do a little spring cleaning and get your list segmented? Maybe your business is off to a slower start than you envisioned in 2018?

Whatever your situation might be you can use some of the themes and holidays below to give your marketing a fresh update this spring!

March Marketing Themes:

  • National Women’s History Month
  • National Craft Month
  • National Nutrition Month
  • Spring is Here!
march 2018 marketing dates

Content Ideas for March:

International Earth Day

Does your business promote sustainability and green lifestyle choices?  Let your clients know all about it!

For example, you send emails rather than mailing print materials. You are recycling, reusing and reducing in your workplace. You are striving to find more ways to reduce your energy consumption and your carbon footprint. Encourage your audience to do the same.

HOW: Add a video to your next email to share information on sustainable green tips

Spring is Here!

Share seasonal tips for garden care, activities to do outside, fashion, or even a fun recipe. Of course, mention uses of our products or services to prepare for spring.

HOW: Write and share a timely blog post to drive traffic back to your website.

National Mom and Pop Business Owners Day

Thank your customers for shopping locally and supporting your small business. Reward them for being part of your community by sharing a discount or small gift.

HOW: Send a Coupon that can be redeemed in-store or online.

World Compliment Day

Brighten your customers’ day by complimenting each customer you speak to. Or, you can turn the tables and share the best compliment your business ever received. Use this testimonial to highlight what your business does and the value of your products or services.

HOW: Add a “Read More” block to your email to drive traffic to your website or testimonials page.

One of my favorite resources for Email Marketing tips is Michael Katz of Blue Penguin Development. He truly is a likable expert.

Michael Katz notes that Email newsletters

  • generate leads.
  • increase sales.
  • position you and your company as an industry thought leader, the go-to resource.
  • are inexpensive to send, have interactive possibilities, and are easily shared with friends.
  • let you show your “human side,” to show your audience that you’ve got information to share with them in a non-threatening way.


email marketing drives leads and sales

email marketing is a customer's preferred news source

Let me know if I can help you get started with email marketing.  It’s pretty much my favorite thing to do!