Entries by susanfinn

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You Are Invited to Be Brilliant

Thank you, to my friend, Marietta Courtney ( Marietta Z. Courtney, CPA) for sending this along for me to share. “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us.  We ask ourselves, Who am […]

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Inspire Donors to Give More

This content just could not be said more simply or clearly than in the article I read today in The Network for Good. Make it clear. Don’t make supporters guess what you want them to do –make it crystal clear with a short and specific call to action. Honor your audience and respect their time by […]

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Changing Algorithms for Facebook Newsfeed

Honestly, I am not sure what to make of this information. A recent article in Social Media Demand puts forward the question of organic Facebook views vs. paid views.  The author, Carolyn Martin,  puts forward that in the past, her organization measured an organic reach of approximately 20 percent.   Recently, they are measuring a reach […]

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Passion, Tenacity, Vision – and more

I was intrigued by the title of this recent Forbes article:  7 Qualities That Helped Me Go From Receptionist To Entrepreneur.   Nicole Smartt, vice president and co-owner of Star Staffing describes her transition from just going to work – day after day – as a receptionist.  Working for some one else’s company, she felt unappreciated.  She felt the […]

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Networking- Building a Support System

Just got back from our monthly meeting of the Women’s Business Network of SE MA (WBN)    A curious thing happens every month when I attend these meetings.  In just 2 hours I become re-invigorated and optimistic about the direction my business is taking.  I find I am surrounded by support, encouragement and wisdom. Our […]

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New LinkedIn Company Pages

I think LinkedIn company pages are fantastic.  But now, they’re even better. Recently, LinkedIn Company Pages got a makeover – and I love it!   The pages still have basically the same functionality, but the look and feel of the pages has changed and, in my humble opinion, got way, way better. Company Updates and […]

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Page Post Targeting for Facebook

A recent article in Entrepreneur explains this newest feature available for Facebook marketing.  The Page Post feature is designed to allow page administrators to push their message to targeted community members. In a similar manner as with email marketing, users will be given the opportunity to segment their audience to deliver customized content to different groups. Some […]