Empowering Entrepreneurs
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Empowering Entrepreneurs – July Digest

A monthly digest of helpful articles to help an entrepreneur rise above the noise and make the most of their time, connections and skills.

power of email marketing
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July Content Ideas

While finding new customers is important, it is even more important to foster long-lasting relationships with customers you gained in the first half of the year. However, if summer is a slow time for your business, it is equally important for you to engage with your audience so they are ready for the fall.

power of email marketing
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The Power of Email

Email marketing is a smart, affordable way for you to stay connected with your contacts so you can grow your business.

ask me about digital marketing
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Ask Me Another: Scheduling Facebook Posts

Q: How Can I Add Resourceful Content on My Facebook Page on a Regular Basis?
A: Use the Facebook Business Page ‘Schedule” function

building online presence
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Online Presence – June Digest

4 articles to help small business owners grow their online presence.

one step at a time, accountability, online presence
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One Step At A Time

Value of an accountability group: There is not one small business owner who can do it all at once and by herself!

accountability groups
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Strength in Numbers

accountability groups, success

For the most part, I am a solopreneur.

On the other hand, I rely on a number of people in my life who have become my ‘board of directors’ of sorts.  Through various accountability and collaborative groups that I’ve participated in over the years, I’ve strengthened friendships, made measurable progress towards goals, and continue to grow thanks to the support I’ve received.

What are the benefits of an accountability group?

Read more

ask me about digital marketing
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Ask Me Another: Why Use A Branded Email Address?

This month’s installment of:
“Ask Me Another – Your Digital Marketing Questions Answered”

I don’t have all the answers – but I do have some of the answers.

Do I Have to “Brand” My Email Address?

branded email address, digital marketing

Well, technically, no – you don’t HAVE to have an email address which includes your domain, BUT – it is really a good idea to use one.

Think about it – If you were interested in hiring an attorney and you were given a choice between jsmith@smithlawllp.com or wesueforyou@yahoo.com – –  which would you be drawn to contact first? Most consumers would say that a company branded email gives the appearance of being more credible than one using a free email account.

I think that it’s really more than simply email address. In my opinion, it is part and parcel of building credibility and branding, helping to create the impression your business intends to promote to the outside world. In today’s super-competitive marketplace, branding gives you that leg-up to help your small business stand out from others.

Here are 3 Great Reasons to Brand Your Email.

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building online presence
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April Digest – Building Online Presence

building online presence

I’ve rounded up 4 of my top picks of articles to help small business owners grow their online presence through becoming a resource in their field of expertise. Read more

ask me about digital marketing
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Get To Know Your Platforms

I’m often asked, “How do we get started working together?”

Of course, depending on where a small business owner is in their development, the answer will be different. What I have noticed is that often, the business owner will benefit from having someone simply sit down with her to review all of her platforms, pointing out the ‘how’, ‘why’, ‘when’ and ‘where’ for each.

I refer to this as putting the foundation under the business owner’s marketing efforts.

Being empowered with knowledge of how it all fits together is the platform for a strong, effective digital presence.

But – Here’s the one thing I know for sure – You simply can not do it all at one time. Read more