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Inspiration

girls on a hill

 

Inspiration expressed as action gives you the feedback you need.  And leads to the next inspiration  – Mark Silver, Heart of Business

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Connections to Others

circle people”The easiest way to get people to do what you want them to do is to start with people who want what you want.

Identify, organize and excite people who are already predisposed to achieve what you had in mind and you’re much more likely to have the outcome you seek. ……. Over time, an engaged and motivated base of followers is the single best way to earn more followers.

You used to be stuck with whoever walked in the door or opened your mail. Today, you change minds indirectly, by building a tribe that influences via connections to others.  ”                                                      ~~ Seth Godin

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Establish Trust

trustIt’s so exciting to find an online resource where I can just keep learning more and more each time I visit their website.  It’s funny, I follow the Social Media Examiner with Michael Stelzner.  It’s a great website/blog/resource for folks in business, but at first, I wasn’t sure that I would be able to  take the site seriously.  It has a cutesy cartoon safari-guy logo, lots of info-graphics and just a bunch of busy-ness happening on the site.  But all of that aside, it really does have content that I find I am consistently referring to.

Today, I stumbled upon the entry entitled, “Establishing Trust: How to Build Relationships with Social Media“.  This is a very comprehensive entry on just that – establishing trust with in your cyber-reach.

Topics include:

  • How social media has changed over time
  • Good email marketing vs bad email marketing
  • It’s not the platforms that fail, it’s the community – and thus, how to make your social media audiences count
  • How to establish your cyber-reach
  • How to gain trust online –  That’s the nugget I liked the most.  They say that the formula for gaining trust is:
    • Be helpful
    • Do something for the other person
    • Ask for nothing in return
Michael Stelzner’s conversation with the ever-compelling Chris Brogan is very informative and easy to listen to.   I guess that’s the point of it all, isn’t it.

To learn more, visit the Social Media Examiner Website, and by all means, check out Chris Brogan’s website, as well.

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Anyone Can Start Today

beginning

 

Nobody can go back and start a new beginning, but anyone can start today and make a new ending.    -Maria Robinson

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Thank you, Gmail

gmail

Thank you, Gmail, for reminding me to attach the attachment I said I was going to attach.

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Follow your Instincts

follow

Follow your instincts. That’s where true wisdom manifests itself. – Oprah Winfrey

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Elevator Story

hear moreFor 8 years we have been encouraging the members of the Women’s Business Network to create, refine, rework their “Elevator Pitch”.  With only 30 seconds to introduce themselves in a network meeting, we wanted to make sure that they had their message clear and ready to go.

The article I read this morning by Seth Godin just made this concept so incredibly clear and meaningful to me.  It’s not a pitch – We are not going for the 30 second sale – We are beginning a story that just needs to be continued.  Seth  says  “The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it.

I love this concept and can’t wait to share it.
There…..I  did.
This is Great Stuff!

Read the whole, short article by Seth.

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The Road to Happiness

road to happiness

“The road to happiness lies in two simple principles: Find what it is that interests you and that you can do well, and when you find it, put your whole soul into it – every bit of energy and ambition and natural ability you have.”         – John D. Rockefeller III

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You Are Invited to Be Brilliant

Thank you, to my friend, Marietta Courtney ( Marietta Z. Courtney, CPA) for sending this along for me to share.

be brilliantOur deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. 

We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be?  …… Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. 

We were born to make manifest the glory ….. that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” ~Marianne Williamson

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5 Habits You Need to Adopt to be Effective on Social Media

5 habits

An article recently published by Anton Koekemoer on Memeburn.com outlines his views on the 5 habits one should adopt to be effective on social media.

He lists these habits as:

1: Start the day with a cup of social media –
 What are you reading with your morning cup o’ ?  Consider reading digital content to find good stuff to share with your audience.  Having another cup o’ later in the morning?  Share more info.

2: How do you look at the information that passes by you each day? – Filter your input and consider what would make good content in your social media avenues.  Keep notes and refer back to them, or better yet – Tweet, Post or update right away.

3. Blogging on weekends – or whenever you have free blocks of time. (pre-schedule blogs out in to the future)  Blogging is one of the best ways of getting found online.
.” A blog can increase your credibility, build awareness, improve your organic SEO rankings, and it’s a powerful communication channel that you can use to engage with your target audience.”  However, it can be time-consuming. Refer to  Koekemoer‘s article for a few good tips on getting it done!

4: Small updates – when it suits you…..

5: Take it with you –  With smartphones and tablets you might use your social media platforms where you are, when you are thinking of it.  Engage, respond, share.

Koekemoer summarizes with this: to have “…..social media in your everyday life it’s important that you stay consistent with your updates and connect with your target audience to increase your visibility on the social web. By using social media on a daily basis, posting updates when you have a break, blogging over the weekend, and by looking at the world from a different perspective, it will help you get your business on the social web.”

This is Good Stuff!

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Inspire Donors to Give More

This content just could not be said more simply or clearly than in the article I read today in The Network for Good.

donate

  1. Make it clear. Don’t make supporters guess what you want them to do –make it crystal clear with a short and specific call to action. Honor your audience and respect their time by getting straight to the point and addressing what they care about.
  2.  Make it easy. Remove obstacles like too many steps or seemingly huge commitments. It’s easy to say no to something hard, but it’s hard to say no to something easy!
  3.  Make it matter. Show what specific and tangible result will come from a donation — for the donor and for your programs. People give because they want to do something good, so give assurances that good things will happen due to their donations.

There are more great points on this, and other issues for non-profits on The Network for Good website.

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Changing Algorithms for Facebook Newsfeed

Honestly, I am not sure what to make of this information.

A recent article in Social Media Demand puts forward the question of organic Facebook views vs. paid views.  The author, Carolyn Martin,  puts forward that in the past, her organization measured an organic reach of approximately 20 percent.   Recently, they are measuring a reach of only about 10 percent of their fan base per post.

FB promoted posts

The company examined more of their best practices, along with tweaking their content and did find that by using the “promote post” feature, along with compelling content, they were able to reach significantly more of their followers.   Ms. Martin comes to the conclusion that “in order to shine and be seen on the newsfeed, a post from a page needs to be popular, which is defined as being shared, liked or interesting.”

I can appreciate the point that she makes about companies who have pages that just don’t get interactions such as ‘shares’ or ‘likes’. These companies may still have great content to share with their followers, but do not elicit engagement.

I will be curious to see what other social media managers notice with their accounts. This will be a subject that will be interesting to follow.