I am happy to share some of these super-helpful tips from Constant Contact to help you prepare to squeeze out all the best juice for your winter holiday shopping season:
1. Develop a schedule
Map out the weeks leading up to and through the holiday season with your own specific goals for your business. Pay particular attention to the “big” shopping days. Of course, which holidays you target will likely vary based upon your business, your focus and your audience.
It’s a great idea to use email to announce your holiday plans. Be sure to remind your audience about important dates and deadlines. Of course, be sure to thank people for shopping small and local during the holiday season.
We’ve talked about this. This is your moment to break out your super-powers and offer your expertise to help your clients and customers. Go ahead – Provide your audience with resources they can actually use this holiday season.
It can be something as simple as time-saving tips or last-minute gift ideas.