how to build momentum for the holiday season

I am happy to share some of these super-helpful tips from Constant Contact to help you prepare to squeeze out all the best juice for your winter holiday shopping season:

1. Develop a schedule

Map out the weeks leading up to and through the holiday season with your own specific goals for your business. Pay particular attention to the “big” shopping days. Of course, which holidays you target will likely vary based upon your business, your focus and your audience.

Learn more: How to Create a Holiday Email Marketing Plan

creative email marketing

2. Get Creative

It’s a great idea to use email to announce your holiday plans. Be sure to remind your audience about important dates and deadlines. Of course, be sure to thank people for shopping small and local during the holiday season.

Learn more: 30 Creative Email Ideas for Your Holiday Email Marketing

Be a resource - digital marketing tips

3. Be a Resource

Do NOT be just a Sales Pitch!

We’ve talked about this. This is your moment to break out your super-powers and offer your expertise to help your clients and customers. Go ahead – Provide your audience with resources they can actually use this holiday season.

It can be something as simple as time-saving tips or last-minute gift ideas.

Learn more: How to Create Share-Worthy Email Content this Holiday Season

drip marketing

4. Don’t do too much, too soon

Yikes!  Don’t overwhelm people with too many promotions early in the season.

Use your experience to figure out how to offer your audience relevant offers when they’re actually ready to shop.

Learn more: 8 Tips for Getting Your Customers Ready for the Holidays

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