Do you have a burning business question? Read the ask me another blogs and get those questions answered.

ask me about digital marketing

If you and I have spoken recently – and I went on one of my “make sure your website has_______.” (fill in the blank) riffs – I probably brought up “Calls-to-Action” – and I probably brought that up alot!

But Susan, What is the “Call-to-Action” of which you speak?

A Call-to-Action (CTA) is an image or line of text that prompts your visitors, leads, and customers to take action, such as “Sign-up Now”, or “Request a Quote”. The CTA is your final instruction to your reader. Literally, it is a “Call” to take an “Action”   The action you want people to take could be anything: download an e-book, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere in your marketing — on your website, in an e-book, in an email, or even at the end of a blog post.

what is a call to action

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ask me about digital marketing

As a digital marketing strategist, my focus is on empowering small business owners and independent professionals with an arsenal of tips, tools, resources and strategies that enable them to connect and engage with their targeted audience in meaningful ways. I consider myself a loyal partner, a patient teacher, and a fierce advocate for my clients.

So, for instance, this month I had the pleasure (seriously, I love this stuff) of performing website and online platform reviews for a number of clients. I went through each and every page of their website, searched for them on Google, and examined their social media platforms. The clients received a 3-5 page report of everything I found (the good, the bad, and in a few cases, the ugly). 

website and online platform review services

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