Blogging is the key to becoming a valuable resource for your followers. Blogging is the hub for the majority of your online presence, providing valid links.

building online presence
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April Digest – Building Online Presence

building online presence

I’ve rounded up 4 of my top picks of articles to help small business owners grow their online presence through becoming a resource in their field of expertise. Read more

ask me about digital marketing
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Ask Me Another – Focus on Smart Social Media

I don’t have all the answers – but I do have some of the answers.

Here is this month’s installment of:
“Ask Me Another – Your Digital Marketing Questions Answered”

Question:  Do I Really Have to Be on Every Social Network?

Answer: Yikes! No!

Although you might think it’d be great to increase your visibility by jumping on every available social network, seriously – it’s just too much to take on! Instead of creating accounts just for the sake having a profile, get strategic with the networks you choose.

How do I figure out which social networks to become active on?

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building online presence
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January Digest- Building Online Presence

building online presence

I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence through blogging and their website. Read more

ask me about digital marketing
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So, You Want To Blog For Your Business? Good!

Blogging for business is such a great idea for so many reasons.

why to blog? how to blog?

  1. A blog helps drive new traffic to your website and works closely with search engines and social media to do that. (Hubspot)
  2. A blog gives your company an authentic voice and helps you share your expertise, establish yourself as a resource.
  3. You’ll be drawn to the other leaders and thinkers in your industry, and your mind will be expanded and quickened due to their profound influence. (Marcus Sheridan)
  4. So many, many, many more reasons. (About Blogging)

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building online presence
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October Digest – Building Online Presence

building online presence

I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence. Read more

ask me about digital marketing
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What is this “Call-to-Action” of Which You Speak?

If you and I have spoken recently – and I went on one of my “make sure your website has_______.” (fill in the blank) riffs – I probably brought up “Calls-to-Action” – and I probably brought that up alot!

But Susan, What is the “Call-to-Action” of which you speak?

A Call-to-Action (CTA) is an image or line of text that prompts your visitors, leads, and customers to take action, such as “Sign-up Now”, or “Request a Quote”. The CTA is your final instruction to your reader. Literally, it is a “Call” to take an “Action”   The action you want people to take could be anything: download an e-book, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere in your marketing — on your website, in an e-book, in an email, or even at the end of a blog post.

what is a call to action

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Suggested Reads – Online Presence

read about increasing online presence

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1. The Art of Social Media: LinkedIn Edition

art-of-social-media“LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. ” Guy Kawasaki shares his best tips tapping the social-media power of LinkedIn.
Find this article on SlideShare.

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create content that is useful, engaging, easy to digest
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Content Curation – Things To Consider

I’m sure you’ve heard it over and over again. You absolutely must create content for your platforms.

Are you clear as to why that’s important? The main mission of content marketing is to reach and engage with your audience while also building trust. When performed consistently, content marketing makes it that much more likely that when your audience is, indeed, ready to buy or hire a service, they will consider you.  You will be top of mind and trusted.

create content that is useful, engaging, easy to digestToday’s audiences are more savvy and they are absolutely more demanding.  None of us will settle for the same-old-same-old. It’s up to us to create content that is useful, engaging, easy to digest and easy to access. If we don’t offer up information that folks will actually read and find useful, it’s likely they’ll just head somewhere else.

I know – I hear it every day – “I just don’t have time to come up with something all the time!”
I wonder if it will surprise you to know that some of the best content marketers not only create their own great content, but they’ll often beef it up with a percentage of curated content.
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I Got Nothin’

ideas for blogs
Stuck ?

Can’t think of anything to blog about?

Try some of these Free Content Tools to help you get your writing engine revving:

  • Hubspot Blog Topic Generator: Fill in the three fields shown with topics you are considering writing about. The blog topic generator will provide a week’s worth of blog titles within seconds.
  • Tweak Your Biz Title Generator: Fill in the field with your topic. This tool will generate a bunch of great titles for to use for your articles and blog posts.
  • Portent: Go ahead and suggest a subject. This tool will generate a number ideas for use as social content. Use the idea generator to write blog posts, create memes or develop videos.
  • PostCreator: PostCreator enables you to upload images, insert messages and add a logo to make more engaging branded content. And you don’t need to be a design pro to use it. PostCreator will generate a branded image you can use on your social networks. There’s a free basic plan available.
  • National Day Calendar: Great creative opportunities here. Check the calendar for upcoming National Day celebrations or  you can even sign up for the newsletter to receive National Day notices via email so you never miss out.

Need to brainstorm?  That’s my favorite.  Call me for a complimentary 10 minute brainstorming blog ideas session – We will identify a minimum of 5 blog articles for you to whip up.

I know you can do it…. (I’d love to be on your journey with you)

make the most of your networking groups
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Make the Most of your Local Business Networking Group.

make the most of your networking groupsOne of the most common pieces of wisdom more experienced business people will share is that business networking is the quickest and most effective way to successfully growing your business. It is commonly stated and widely accepted that “people will do business with other people they know long before they’ll do business with people they find through an advertisement”.  It’s the Know ~ Like ~ Trust concept.

Your local networking efforts probably should not be centered around trying to making direct sales. (Although, clearly, direct sales would logically occur as a result.)  Through local business networking you will build your professional connections. The networking activities will help to establish trust. New business through new opportunities is inevitable.  You will increase your own personal knowledge while learning about others.  And, do not forget about that golden nugget: word-of-mouth advertising.

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