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Social Media “Tribes”

social media divasI spent this morning in the Kensington Real Estate conference room, (Thanks, Sheryle) Happy to be at the opposite end of the table from the donuts, cruellers and candy,  I sat back in appreciation, once again, of the unique learning, networking and sharing methods of a group of women who are life-long learners.  Jumping from subject to subject, we covered topics that ranged from cooking apps for our phones (BigOven.com )  to admiration for ‘paperless’ office techniques (Evernote, Cloud Computing, iPad, DotLoop) to planning Google+ Hangouts.

The Social Media Divas are an amazing group of women that decided, three years ago, to work together as a marketing team to help grow each other’s business using social media. Working as a team means knowing. liking and commenting, sharing.

Today’s questions and conversation.

How do I keep up on my blog?  

  • Use your recording feature on your cell phone to record text while you are driving home from work
  • Schedule a block of time each week and use it solely for this purpose (suggested 2 hours)
  • Ask for guest bloggers to send you some content on their specialty

Naked Brand

Getting the corporate structure to get the concept of social media.  Bolocco CEO tweets – if its too cold in one of the branches, he responds immediately.  Pepsi, UnderArnour, Zappos are other companies who have an active and responsive social media program. The culture in business  has changed.  The consumer wants to connect with the Brand.

Employees as an extension of the social media team

Engaging on Google+, LinkedIn, Vine – as each employee wants to be involved in social media – give them a new avenue.  The beauty of Google+ is its easier to use the circles so that you can control the group that sees each post.

“People will support that which they help to create” – Aileen McDonough, 3am Writers

Every time the “Divas” meet, we jump from subject to subject with incredible speed.  Each of us brings to the table a new question, a new tool, or a new observation to share with the others.

As a solo entrepreneur, it is extremely helpful to set up systems to make certain that we have an opportunity to share ideas, frustrations and new knowledge with like-minded people.  I feel incredibly fortunate to be included in this group of electric women.

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I Disagree and I Agree, Seth Godin

A recent post by marketing wizard, Seth Godin, is entitled EMPATHY TAKES EFFORT.  Seth says that when we imagine what it must be to be like someone else, that we expose ourselves to risk.  I think his message is that by putting ourselves in someone else’s point of view, we may be shaken up and out of our own comfortable way of seeing the world.  We might feel uneasy if we have to take into account factors we ordinarily choose to view differently, or ignore altogether.

I have addressed this issue in the past and have referred to it as looking at the world through a different window than the one in our own “house”.  This can be true in a physical sense – truly – I am often made aware of how just sitting in a different spot, looking out different window, can completely alter a view of the same object.   It may also be true in the personal, human sense.  I am always amazed at how one topic can be viewed so differently by so many people.  Political views, religious views, views about child-rearing – and my personal haunt – views about the value of housekeeping can vary by exactly how many people are involved in the topic at the time.   Our friends, our neighbors – jeez, even our own families – look through the windows of their own self and see one issue quite differently than the next person.

I think that without an effort to bring empathy to your self and thus, to your work, you are setting up walls which impede many opportunities to learn and grow and connect.  These walls, created by lack of empathy, seem to also create anger toward and distrust of others who do not look out of your window.  By understanding the window through which someone is viewing their situation, and by adjusting our own lenses to bring in a closer version of their view, we can better work toward completing a project at hand.

I agree, Seth Godin – It may “be easier to walk on by, to compartmentalize and to isolate ourselves. Easier, but not worth it.”

This is Great Stuff!

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Promises – The Big Stuff

The Big Promise
A post this morning by marketing maven, Seth Godin, gave me a double take – at first, I thought that his piece on small promises was meant for us to take note of all the little things we say that we are going to do and make sure to DO THEM. But, then, when I read it again, the following line struck me.

“The big promises of transparency and care, of design and passion, of commitment and stewardship–we ought to be demanding more of this. “

Well of course….. That makes so much sense. This is my goal for all of my clients. My clients are hard-working, honest, giving people who provide meaningful services. They care deeply not only about their clients and customers, but I have found them to care deeply about their employees, as well. We work together, through their online platforms to create a strategy of transparency and care – to publicize their passion for their business and their commitment to their employees. This their big promise to their customers. This is my big promise to my clients.

Thank you for the post, Seth.

Read Seth’s full post.

This is Great Stuff!

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5 Reasons to Use a Third-Party EMail Provider

Email marketing helps us create attractive email communications with a professional appearance.  It allows us to stay in touch and help build strong  relationships with customers.  In many ways it is better and much more effective than regular email.

1: Send personalized emails to as many contacts at one time as you would like:     Email providers such as Gmail, Yahoo and others may restrict how many emails we can send out at one time.  Most services do not have the capability of personalizing individual emails.  ( I know its automated, but I do still enjoy when the email I open starts with “Hi Susan” )

2: Boost customer communication:   Email newsletters are fast, inexpensive and attractive.  You can send them more regularly than paper ones.  Third party email marketing puts you in in-boxes more accurately than regular email. You will be able to avoid spam filters so that your message is seen by more people, allowing you to stay top-of-mind with folks who enjoy hearing from you.

3: Get more referrals, more easily.  Third party providers make it easy to forward your emails to other people. This way, your engaged customers get to give their friends a risk-free introduction to your organization.  Then it’s easy for those new friends to sign up for your mailing list from a button on your website.  With regular and meaningful communications from you, these new prospects become your new loyal customers.

4: Track your open and click-through rates:   I love this part.  You get to see who opened your emails and who shared them with their friends and colleagues. I get a kick out of checking out who clicked which links in the emails.  That part helps me to understand what folks are really interested in reading about.  It helps me to tailor my content in order to get the best response.

5. Easy database management.  Most third-party email services offer tools to help you easily manage your contact database.  Their service automatically process opt-ins and opt-outs.  Your list can easily be segmented to allow for more targeted marketing.

Email is the lowest cost way to stay top-of-mind with clients, prospects and candidates.  Besides being cost-effective, it delivers immediate response and is highly trackable.

I have had experience with a number of email service providers: MailChimp, Constant Contact, iContact, Swiftpage.  Each has its pros and cons.  Which one to use?  Well, that’s a topic for another day.

If you are ready to get all of those business cards out of the boxes, drawers or Rolodex files and into an easy-to-use contact management system to send targeted emails, I will be happy to help !    Email ME !

This is Great Stuff!

Read more articles about Email Marketing.

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constant contact email marketing  Let Me Help You Build Your Email Marketing

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New LinkedIn Company Pages

I think LinkedIn company pages are fantastic.  But now, they’re even better.

linkedin logo

Recently, LinkedIn Company Pages got a makeover – and I love it!   The pages still have basically the same functionality, but the look and feel of the pages has changed and, in my humble opinion, got way, way better.

Company Updates and the Products/Services sections of the page are more predominant. The Products/Services tab is my favorite tab in all of LinkedIn.  I just love how you can break down the elements of a company and add details, photos and videos. I think it is a great way for someone to grab a more in-depth understanding of your company.  This is a great place for your LinkedIn contacts to leave their recommendations, as well.  Haven’t set up your LinkedIn Company Page yet?  This Hubspot article may help.

Did you know?  LinkedIn now allows you to target the followers who you would like to see your company updates.  Read more about targeted updates

The new cover image that highlights your company/brand at the top of the page is another great opportunity to push out your company’s brand image and, perhaps, a message.

LinkedIn describes itself as ” the world’s largest professional network with over 175 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.” 

 This is Great Stuff!

Check it out….and remember to Link In with me while you’re at it.