Giving your small business an online presence means more than simply putting up a website with your company’s address and phone number. It means setting up a virtual authentic version of you and your business, with a welcoming, informative website, social media platforms and email marketing strategies. This is authentically connecting online.

I think LinkedIn company pages are fantastic.  But now, they’re even better.

linkedin logo

Recently, LinkedIn Company Pages got a makeover – and I love it!   The pages still have basically the same functionality, but the look and feel of the pages has changed and, in my humble opinion, got way, way better.

Company Updates and the Products/Services sections of the page are more predominant. The Products/Services tab is my favorite tab in all of LinkedIn.  I just love how you can break down the elements of a company and add details, photos and videos. I think it is a great way for someone to grab a more in-depth understanding of your company.  This is a great place for your LinkedIn contacts to leave their recommendations, as well.  Haven’t set up your LinkedIn Company Page yet?  This Hubspot article may help.

Did you know?  LinkedIn now allows you to target the followers who you would like to see your company updates.  Read more about targeted updates

The new cover image that highlights your company/brand at the top of the page is another great opportunity to push out your company’s brand image and, perhaps, a message.

LinkedIn describes itself as ” the world’s largest professional network with over 175 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.” 

 This is Great Stuff!

Check it out….and remember to Link In with me while you’re at it.