MAZIMIZE YOUR RETURN ON VENDOR EVENTS
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Maximizing Return on Your Vendor Events

Gotta love ’em –  Vendor Events are a wonderful opportunity to connect with other businesses.

If you are displaying your products or services at upcoming vendor events, please – seriously, I mean it – please – make sure that you are making the most of the marketing opportunities that these events truly are for your brand and your business.

Stop for one moment – Really think about this.
What are your goals for this event?

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digital marketing sales cycle funnel
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One Step At A Time – Groups

Participants will be asked to commit to activities and practices that will strengthen business platforms and increase reach through group sharing and learning about digital marketing strategies

rise above the noise, digital marketing, wordpress camp 2017 ri
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WordCamp Rhode Island 2017

Rise Above The Noise – Digital Marketing: How can a small business owner utilize her unique talents, skills, voice to differentiate herself from the static out there?

email marketing -
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Email Marketing and Holiday Planning – September 2017

Email marketing is a successful marketing tactic that delivers great results—even in a world of increasing mobile and social channels. 

building online presence
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Online Presence – September Digest

A monthly digest of helpful articles to help an entrepreneur rise above the noise and make the most of their digital marketing time and dollars.

building online presence
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Online Presence – July Digest

A monthly digest of helpful articles to help an entrepreneur rise above the noise and make the most of their digital marketing time and dollars.

email marketing -
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Email Marketing – Who, What, Where, When, Why

Just why is it that Email marketing is such an affordable way for you to stay connected with your contacts? What are the facts?

power of email marketing
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July Content Ideas

While finding new customers is important, it is even more important to foster long-lasting relationships with customers you gained in the first half of the year. However, if summer is a slow time for your business, it is equally important for you to engage with your audience so they are ready for the fall.

building online presence
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Online Presence – June Digest

4 articles to help small business owners grow their online presence.

ask me about digital marketing
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Ask Me Another: Why Use A Branded Email Address?

This month’s installment of:
“Ask Me Another – Your Digital Marketing Questions Answered”

I don’t have all the answers – but I do have some of the answers.

Do I Have to “Brand” My Email Address?

branded email address, digital marketing

Well, technically, no – you don’t HAVE to have an email address which includes your domain, BUT – it is really a good idea to use one.

Think about it – If you were interested in hiring an attorney and you were given a choice between jsmith@smithlawllp.com or wesueforyou@yahoo.com – –  which would you be drawn to contact first? Most consumers would say that a company branded email gives the appearance of being more credible than one using a free email account.

I think that it’s really more than simply email address. In my opinion, it is part and parcel of building credibility and branding, helping to create the impression your business intends to promote to the outside world. In today’s super-competitive marketplace, branding gives you that leg-up to help your small business stand out from others.

Here are 3 Great Reasons to Brand Your Email.

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building online presence
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April Digest – Building Online Presence

building online presence

I’ve rounded up 4 of my top picks of articles to help small business owners grow their online presence through becoming a resource in their field of expertise. Read more

ask me about digital marketing
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Get To Know Your Platforms

I’m often asked, “How do we get started working together?”

Of course, depending on where a small business owner is in their development, the answer will be different. What I have noticed is that often, the business owner will benefit from having someone simply sit down with her to review all of her platforms, pointing out the ‘how’, ‘why’, ‘when’ and ‘where’ for each.

I refer to this as putting the foundation under the business owner’s marketing efforts.

Being empowered with knowledge of how it all fits together is the platform for a strong, effective digital presence.

But – Here’s the one thing I know for sure – You simply can not do it all at one time. Read more