In today’s technological age, it is important to understand how digital marketing is essential for your business. You should either have a digital marketing plan in place for your business or hire someone to help you with your digital marketing. This entails having a website, using social media to market your business and having an email newsletter regularly sent out to your list that your growing.

rise above the noise, digital marketing, wordpress camp 2017 ri

Rise Above The Noise – Digital Marketing: How can a small business owner utilize her unique talents, skills, voice to differentiate herself from the static out there?

email marketing -

Email marketing is a successful marketing tactic that delivers great results—even in a world of increasing mobile and social channels. 

building online presence

A monthly digest of helpful articles to help an entrepreneur rise above the noise and make the most of their digital marketing time and dollars.

building online presence

A monthly digest of helpful articles to help an entrepreneur rise above the noise and make the most of their digital marketing time and dollars.

email marketing -

Just why is it that Email marketing is such an affordable way for you to stay connected with your contacts? What are the facts?

power of email marketing

While finding new customers is important, it is even more important to foster long-lasting relationships with customers you gained in the first half of the year. However, if summer is a slow time for your business, it is equally important for you to engage with your audience so they are ready for the fall.

ask me about digital marketing

Do I Have to “Brand” My Email Address?

branded email address, digital marketing

Well, technically, no – you don’t HAVE to have an email address which includes your domain, BUT – it is really a good idea to use one.

Think about it – If you were interested in hiring an attorney and you were given a choice between jsmith@smithlawllp.com or wesueforyou@yahoo.com – –  which would you be drawn to contact first? Most consumers would say that a company branded email gives the appearance of being more credible than one using a free email account.

I think that it’s really more than simply email address. In my opinion, it is part and parcel of building credibility and branding, helping to create the impression your business intends to promote to the outside world. In today’s super-competitive marketplace, branding gives you that leg-up to help your small business stand out from others.

Here are 3 Great Reasons to Brand Your Email.

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building online presence

building online presence

I’ve rounded up 4 of my top picks of articles to help small business owners grow their online presence through becoming a resource in their field of expertise. Read more

ask me about digital marketing

I’m often asked, “How do we get started working together?”

Of course, depending on where a small business owner is in their development, the answer will be different. What I have noticed is that often, the business owner will benefit from having someone simply sit down with her to review all of her platforms, pointing out the ‘how’, ‘why’, ‘when’ and ‘where’ for each.

I refer to this as putting the foundation under the business owner’s marketing efforts.

Being empowered with knowledge of how it all fits together is the platform for a strong, effective digital presence.

But – Here’s the one thing I know for sure – You simply can not do it all at one time. Read more

ask me about digital marketing

I don’t have all the answers – but I do have some of the answers.

Here is this month’s installment of:
“Ask Me Another – Your Digital Marketing Questions Answered”

Question:  Do I Really Have to Be on Every Social Network?

Answer: Yikes! No!

Although you might think it’d be great to increase your visibility by jumping on every available social network, seriously – it’s just too much to take on! Instead of creating accounts just for the sake having a profile, get strategic with the networks you choose.

How do I figure out which social networks to become active on?

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building online presence

building online presence

I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence through becoming a resource in their field of expertise. Read more