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Email Marketing and Holiday Planning – August 2017

Email marketing is a successful marketing tactic that delivers great results—even in a world of increasing mobile and social channels. 

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Online Presence – July Digest

A monthly digest of helpful articles to help an entrepreneur rise above the noise and make the most of their digital marketing time and dollars.

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Email Marketing – Who, What, Where, When, Why

Just why is it that Email marketing is such an affordable way for you to stay connected with your contacts? What are the facts?

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July Content Ideas

While finding new customers is important, it is even more important to foster long-lasting relationships with customers you gained in the first half of the year. However, if summer is a slow time for your business, it is equally important for you to engage with your audience so they are ready for the fall.

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The Power of Email

Email marketing is a smart, affordable way for you to stay connected with your contacts so you can grow your business.

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Ask Me Another: Why Use A Branded Email Address?

This month’s installment of:
“Ask Me Another – Your Digital Marketing Questions Answered”

I don’t have all the answers – but I do have some of the answers.

Do I Have to “Brand” My Email Address?

branded email address, digital marketing

Well, technically, no – you don’t HAVE to have an email address which includes your domain, BUT – it is really a good idea to use one.

Think about it – If you were interested in hiring an attorney and you were given a choice between jsmith@smithlawllp.com or wesueforyou@yahoo.com – –  which would you be drawn to contact first? Most consumers would say that a company branded email gives the appearance of being more credible than one using a free email account.

I think that it’s really more than simply email address. In my opinion, it is part and parcel of building credibility and branding, helping to create the impression your business intends to promote to the outside world. In today’s super-competitive marketplace, branding gives you that leg-up to help your small business stand out from others.

Here are 3 Great Reasons to Brand Your Email.

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April Digest – Building Online Presence

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I’ve rounded up 4 of my top picks of articles to help small business owners grow their online presence through becoming a resource in their field of expertise. Read more

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Build Momentum for the Holiday Season

holiday digital marketingThe good folks over at Constant Contact, champions for the small business owners, remind us that while you may not have a million dollar TV budget or a Grammy-worthy holiday jingle to do it, you do have the tools you need to connect with your audience and deliver content and offers that will get them excited to shop small this holiday season.
Here are some the actionable tips to help build momentum as you head into the holiday season. Read more

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October Digest – Building Online Presence

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I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence. Read more

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Online Presence – Resource Articles- May 2016

How’s Your Online Presence?

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Each month, I curate a selection of great articles by some of my absolute favorite authors on this topic. This month’s picks:

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When Email Marketing is Like a Plate of Spaghetti

I just read a fantastic post on Inc.com, which tells us that structuring your presentation as a story makes you sound brilliant.  This is interesting to me, because I just love bullet points.  I usually post my content with lots of bullets in order to keep my ideas in some sort of order.

Well, I actually do have a story to tell about email marketing /newsletters.  I suppose it will be more interesting as a story, so here goes:

Let me tell you a story about two small businesses.

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