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No Holiday Blah-Blah Content

no blahHere’s some very helpful advice from Constant Contact:

 How do you create share-worthy content? 

1. REMIND YOUR AUDIENCE OF YOUR SHARED VALUES   ~~  People like to support and spend money with businesses that share the same values and support the same causes. They also like to share information regarding those values and causes. If there’s a particular cause your business supports or values you stand behind, the holidays are a great time to remind your audience.

2. PROVIDE ADDED VALUE ~~  Content that people find valuable will get more use and more shares.   ~~~   According to a recent study: Nearly 75% of those polled said they prefer information from companies in the form of articles over ads.

3. ENGAGE YOUR AUDIENCE WITH SOCIAL CAMPAIGNS AND SPECIAL OFFERS ~ As you might imagine, people still love to get a great deal. And they love to share those savings with their friends. Especially when email and social media are used together

  • An offer of a free item increased open rates by 47.3%
  • Coupons increased click rates by 52.7%
  • A percent off increased revenue per email by 95.4%

BE SMART WITH YOUR HOLIDAY CONTENT —  As you put together your plans for the holiday season, look for ways you can create share-worthy content in the form of shared values, added value, and social campaigns and special offers to make this your most successful holiday yet.

This is Great Stuff.

Read more from Constant Contact.

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5 Reasons to Use a Third-Party EMail Provider

Email marketing helps us create attractive email communications with a professional appearance.  It allows us to stay in touch and help build strong  relationships with customers.  In many ways it is better and much more effective than regular email.

1: Send personalized emails to as many contacts at one time as you would like:     Email providers such as Gmail, Yahoo and others may restrict how many emails we can send out at one time.  Most services do not have the capability of personalizing individual emails.  ( I know its automated, but I do still enjoy when the email I open starts with “Hi Susan” )

2: Boost customer communication:   Email newsletters are fast, inexpensive and attractive.  You can send them more regularly than paper ones.  Third party email marketing puts you in in-boxes more accurately than regular email. You will be able to avoid spam filters so that your message is seen by more people, allowing you to stay top-of-mind with folks who enjoy hearing from you.

3: Get more referrals, more easily.  Third party providers make it easy to forward your emails to other people. This way, your engaged customers get to give their friends a risk-free introduction to your organization.  Then it’s easy for those new friends to sign up for your mailing list from a button on your website.  With regular and meaningful communications from you, these new prospects become your new loyal customers.

4: Track your open and click-through rates:   I love this part.  You get to see who opened your emails and who shared them with their friends and colleagues. I get a kick out of checking out who clicked which links in the emails.  That part helps me to understand what folks are really interested in reading about.  It helps me to tailor my content in order to get the best response.

5. Easy database management.  Most third-party email services offer tools to help you easily manage your contact database.  Their service automatically process opt-ins and opt-outs.  Your list can easily be segmented to allow for more targeted marketing.

Email is the lowest cost way to stay top-of-mind with clients, prospects and candidates.  Besides being cost-effective, it delivers immediate response and is highly trackable.

I have had experience with a number of email service providers: MailChimp, Constant Contact, iContact, Swiftpage.  Each has its pros and cons.  Which one to use?  Well, that’s a topic for another day.

If you are ready to get all of those business cards out of the boxes, drawers or Rolodex files and into an easy-to-use contact management system to send targeted emails, I will be happy to help !    Email ME !

This is Great Stuff!

Read more articles about Email Marketing.

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