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Social Media Roundtable

On Wednesday, August 27, 2014, Tricia White, VP of Creative Marketing for Fun Enterprises , facilitated a roundtable discussion on Social Media Marketing at HarborOneU, 131 Copeland Drive in Mansfield. This panel was a great opportunity for small business owners to gather their questions about social media marketing and ask some amazing experts to weigh in.

Her panel guests:

1. Erin SweeneyOwner of Erin Sweeney Design. She is a graphic and WordPress website designer. She is experienced in website design and implementation, visual design, business branding, search engine optimization and social networking.
2. Lucille FisherOwner of Sage and Savvy Marketing. Lucille is a marketing strategist who helps businesses improve their social media footprint. She also helps companies work through software programs that can better integrate business processes with marketing.
3. Susan Barron Finn Owner of Susan Finn Online and Founder/Director of the Women’s Business Network. Susan is a social media specialist who works with small businesses to better improve their social media reach as well as data base systems and e-mail marketing. She helps companies improve their brand online.
4. Tammi JacobsenOwner of Tammi Jacobsen. She is a seasoned social media expert who teaches businesses strategies for social media marketing. She is a passionate blogger who works with companies on strategies as well as time management.

Topics covered ranged from branding and web design to social media networks, strategies, tools and search. Small businesses examined their marketing strategies and began to identify pain points. Attendees left the workshop with questions answered and with viable strategies for improvement. Read more

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Organize Files into Folders- Constant Contact

file folderI couldn’t be more excited  today.   Many of my followers know how much I enjoy working on the Constant Contact platform for third-party emails.   I enjoy many things about their tools, but today I want to shout out to everyone how excited I am about a brand new feature they just announced:

Creating Folders  – Yippeee!

Physical vs. Virtual Organization:   One thing you can know about me is that in my physical life, I am not very neat and tidy.  Projects, files, books, mementos surround me.   (note: no photo posted here !)   However – on the computer, I am a stickler for organization.  I insist that every file go in to the proper folder.  Loose, lonely documents make me uneasy.  I think this is a direct result of my physical surroundings……Often, in “real” life, I spend way too much time looking for something. ( keys, for instance – wallet, for another)  However, in my work life, I want to know exactly where something is immediately.  I enjoy categorizing my work into nice neat folder icons.

So, although I have enjoyed using Constant Contact for over 8 years, and although I had developed my own system of naming email campaigns for easier sorting, it still made me a bit uneasy to open up the “My Emails” folder and just view one long list which could date back 8 years!

Ta Dahhhh –    Today, Constant Contact announced the Folder Feature for My Emails.

Not only do now have the capability of arranging emails any way that works best for my client, we can also toggle between list views for a quick visual take on open rate as well as a thumbnail preview of the campaign.

All I can say about that is….. Yippppeeeee     I just can’t wait to get in to all of the Constant Contact accounts I administer and start foldering!

If you are a Constant Contact user – Read this recent announcement: Email Marketing Product Update:

 This is Great Stuff !

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Other related articles:
When Email Marketing is Like a Plate of Spaghetti

Know, Like, Trust

Consider Outsourcing

More on Email Marketing

constant contact email marketing  Let Me Help You Build Your Email Marketing

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No Holiday Blah-Blah Content

no blahHere’s some very helpful advice from Constant Contact:

 How do you create share-worthy content? 

1. REMIND YOUR AUDIENCE OF YOUR SHARED VALUES   ~~  People like to support and spend money with businesses that share the same values and support the same causes. They also like to share information regarding those values and causes. If there’s a particular cause your business supports or values you stand behind, the holidays are a great time to remind your audience.

2. PROVIDE ADDED VALUE ~~  Content that people find valuable will get more use and more shares.   ~~~   According to a recent study: Nearly 75% of those polled said they prefer information from companies in the form of articles over ads.

3. ENGAGE YOUR AUDIENCE WITH SOCIAL CAMPAIGNS AND SPECIAL OFFERS ~ As you might imagine, people still love to get a great deal. And they love to share those savings with their friends. Especially when email and social media are used together

  • An offer of a free item increased open rates by 47.3%
  • Coupons increased click rates by 52.7%
  • A percent off increased revenue per email by 95.4%

BE SMART WITH YOUR HOLIDAY CONTENT —  As you put together your plans for the holiday season, look for ways you can create share-worthy content in the form of shared values, added value, and social campaigns and special offers to make this your most successful holiday yet.

This is Great Stuff.

Read more from Constant Contact.

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Thank you, Gmail

gmail

Thank you, Gmail, for reminding me to attach the attachment I said I was going to attach.

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5 Reasons to Use a Third-Party EMail Provider

Email marketing helps us create attractive email communications with a professional appearance.  It allows us to stay in touch and help build strong  relationships with customers.  In many ways it is better and much more effective than regular email.

1: Send personalized emails to as many contacts at one time as you would like:     Email providers such as Gmail, Yahoo and others may restrict how many emails we can send out at one time.  Most services do not have the capability of personalizing individual emails.  ( I know its automated, but I do still enjoy when the email I open starts with “Hi Susan” )

2: Boost customer communication:   Email newsletters are fast, inexpensive and attractive.  You can send them more regularly than paper ones.  Third party email marketing puts you in in-boxes more accurately than regular email. You will be able to avoid spam filters so that your message is seen by more people, allowing you to stay top-of-mind with folks who enjoy hearing from you.

3: Get more referrals, more easily.  Third party providers make it easy to forward your emails to other people. This way, your engaged customers get to give their friends a risk-free introduction to your organization.  Then it’s easy for those new friends to sign up for your mailing list from a button on your website.  With regular and meaningful communications from you, these new prospects become your new loyal customers.

4: Track your open and click-through rates:   I love this part.  You get to see who opened your emails and who shared them with their friends and colleagues. I get a kick out of checking out who clicked which links in the emails.  That part helps me to understand what folks are really interested in reading about.  It helps me to tailor my content in order to get the best response.

5. Easy database management.  Most third-party email services offer tools to help you easily manage your contact database.  Their service automatically process opt-ins and opt-outs.  Your list can easily be segmented to allow for more targeted marketing.

Email is the lowest cost way to stay top-of-mind with clients, prospects and candidates.  Besides being cost-effective, it delivers immediate response and is highly trackable.

I have had experience with a number of email service providers: MailChimp, Constant Contact, iContact, Swiftpage.  Each has its pros and cons.  Which one to use?  Well, that’s a topic for another day.

If you are ready to get all of those business cards out of the boxes, drawers or Rolodex files and into an easy-to-use contact management system to send targeted emails, I will be happy to help !    Email ME !

This is Great Stuff!

Read more articles about Email Marketing.

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constant contact email marketing  Let Me Help You Build Your Email Marketing