Many people are becoming entrepreneurs each day, by starting their own businesses and creating their own mark in this world. It is empowering to become an entrepreneur and work at what your passionate about.

Wikipedia tell us that Job Satisfaction has been defined in many different ways. Some believe it is simply how content an individual is with his or her job, in other words, whether or not they like the job or individual aspects or facets of jobs, such as nature of work or supervision.

job satisfaction

Here is a follow-up to a blog I posted last month, Our Many Incarnations, which had been written  in response to an article that reported that the majority of baby boomers have held 10 or more jobs by the time they reach the age 46. I asked folks to take a survey to let us all know about their jobs journey.  I asked about past and present jobs, favorites and least favorites, and job satisfaction.  Here was my response to the participants’ involvement in this survey.

Fascinated! I am incredibly fascinated by the many paths we take in our journeys.

Grateful! I am incredibly grateful that folks were so very generous in sharing their experiences, comments, thoughts and feelings.

Overwhelmed!  I was overwhelmed as to how to make sense of the information in any way as a coherent blog, so I decided to present it in this bulleted list form.

Here is a brief summary of what I learned about our jobs journeys. Read more

suggested reads for empowering entrepreneurs

Here are this month’s picks of helpful articles for empowering entrepreneurs.

1. 6 Reasons Why Authenticity is the Key to Success

authenticityAuthenticity means not acting like someone else, voicing your own truths. Don’t be pressured into decisions or judgments by outside influences. Trust your heart & gut instinct.
Read more on Addicted2Success. Read more

suggested reads for empowering entrepreneurs

Here are this month’s picks of helpful articles for empowering entrepreneurs.

1. The 3 Ways Entrepreneurs Fail at Personal Branding

personal branding mistakes - entrepreneursA strong personal brand will help your business, but it’s not always easy to do. Avoid these three mistakes to help ensure others know what you can contribute, and help pull you ahead of the competition.
Read more on Entrepreneur.

Read more

So, I am two weeks into a six-week committment I have made for myself.  One hour a week, I am meeting with Kemi Sorinmade of the Growth Studio.  We are reviewing “The 15 Invaluable Laws of Growth” as presented by John C. Maxwell.

write it down - make it happen

One thing that Kemi mentions over and over; “If you write it down, it is more likely to become a reality.  Just by writing it down, it seems to be internalized.” So, I have decided to blog about this experience. This is a tool to help me review and internalize the content I am ingesting at these meetings. Read more

building online presence

building online presence

Here is this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1. 10 Successful Facebook Marketing Examples

successful facebook marketingAs Facebook news feed continues to change, it’s important to figure out how to make the platform work for you. This article shares tips to incorporate their tactics into your own Facebook marketing plan.
Read this article in the Social Media Examiner.

Read more

I had a lovely chat with Gina over coffee this morning. Gina and I are of similar mindset. We both have a passion for helping small businesses grow by providing those administrative services around their websites and social media presence that most small business owners do not have the time to do. Each of us has come to our area of expertise via varied paths and a number of incarnations.

It seemed fitting, then, after our conversation this morning, that on my way home from the coffee shop, I listened to a wonderful piece running on NPR by Kelly McEvers. Workers Should Be Prepared to Start Over in New Jobs. 

Baby boomers have held 10 to 11 jobs  by the time they reach age 46.

Baby boomers have held 10 to 11 jobs by the time they reach age 46.

Kelly had asked folks to list off some of the jobs they’ve had in their lifetime. It was evident that most of us have held many – and varied – jobs in our lifetime.  It is also evident that the folks who are willing to learn new skills, open themselves up to new experiences and make connections are the folks who will best adapt in times of economic challenges.

I am often inspired by the members and friends of the Women’s Business Network of SE MA.  So many of the amazing women in this group have re-incarnated themselves a number of times over. Many of them have left very comfortable and lucrative corporate positions in order to increase their job satisfaction. During a recent group activity, the question was posed: “Would you take a million dollars and be told you could never work in your current field again?” The woman to my left had a very strong reaction to that question. “Never”, she answered, “Aligning my passion with my business has been priceless. I can’t think of anything else I would ever want to do.”

I am reading similar stories on a blog I recently started to follow: “Career 2.0” by Amanda Orr and Lisa O’Donoghue-Lindy. Here, they share stories of women facing adversity, facing huge life changes, following their passion, helping others, and so much more.  Once again, and over and over again, I am awed by the power of women. I am awed by their ability to adapt, to support each other’s growth, to understand the value of education, networking and continuing growth.

All of this made me think about all of the jobs I have held in my lifetime (so far)

  • babysitter
  • counter help jobs (pharmacy, health-food shop)
  • visiting artists coordinator
  • dietary aide at a nursing home
  • lab tech for high pressure liquid chromatography components
  • lab tech, supervisor and quality control manager at a dairy plant
  • water testing technician – home water filtration systems
  • MOM
  • discovery toys consultant
  • nutritional analysis labeling consultant
  • personal advocate for a disabled person
  • science program coordinator at a local children’s museum
  • custom tote-bag designer
  • memory quilt designer
  • birthday party consultant
  • personal administrative assistant – realtor
  • owner – susan finn online – helping small businesses with their online presence.

I am ever so curious….  What jobs have you held in your lifetime?  Which were your favorite? Your least favorite? Which one gave you opportunity for the most growth?

Please leave your comments below or take my 8-Question Survey.  

Results will be published in a future blog.

Walking

Second installment in the #YourTurnChallenge in which I answer “What is important to you?”

Disclaimer – As this is a website about building online presence, and about my professional work, and often, about my dog – please know that it is to be assumed that my family, friends and memories are of utmost importance to me.  They are just not what I discuss on this blog.

When I answer this Your Turn Challenge question this way today, it is because the Challenge has already started to make me think more clearly about my professional persona.  Yesterday, I wrote about my intention to work as who I absolutely am. I mentioned that talking things over with friends and strangers seemed to help clarify that intent.  But here’s where the deal was sealed.

It was Friday.  It had been over 3 weeks since I had spent any time at all on the trails with Kenai.  She had just experienced 3 weeks of a house full of visitors and of being tortured by rompings, teasing and razor-sharp teeth of her new puppy-sister, Stella, a 4 month old bloodhound pup. I had been thinking long and hard about which direction to take with my business. We were both overdue for a good long hike.

As we entered Borderland State Park at West Side Trail, I was thinking about the Your Turn Challenge I had just committed myself to do.  I had put it out there on Twitter, so I guess I was committed.

And there it was – My Turn.My Turn - #yourturnchallenge

This is the beginning of the path where I look up and realize how wise I was to lace up my Keen hiking boots, don the gloves and ear-warmers, grab the leash and head outside with Kenai. This is where I turn toward the next hour of clarity.

My Turn – where I realized that being who I absolutely am – where I can let go of others’ expectations and simply focus on what it is I do best and enjoy the most.

What is important to me?

It is important to me to keep a keen sense of self in which I am providing service, insight and wisdom to those with whom I partner.

kenai, black german shepherd dog, gsd. helping me on my challenge.It is very important to me to take walks in the woods with my dog.

 

Transition.

First installment in the #YourTurnChallenge in which I answer “Why am I doing the Your Turn Challenge?”.

I have always asserted that transition is a very subtle, but extremely compelling state of being.  I am not even referring to big transitions like buying a house or starting a new job. I think that even the small transitions are worthy of our attention.

At my house, December was a month filled with transitions.  I was blessed with so much household activity and energy.  Our annual latke making party resulted in 2 nights filled with family, friends and oniony, oily aromas. I was thrilled ( and I truly mean this when I say this) to have over 20 house guests stay over on the second latke eve.  My kids’ friends bring wonderful energy and creativity to Buttonwood Farm. A last-minute change of plans brought my eldest home from California to spend the last week of December with us. My home was full of energy and light.

As January approached, life settled back to normal. This was not necessarily a bad thing. Having the time to catch up on my professional reading, webinars, etc would seem like it was the right thing to do.  But I found that I was becoming more anxious.  I had feelings of self-doubt. I thought that, perhaps, I should be doing more – pushing more.  Comparing my self to others began to weaken my self-esteem and my own resolve.

I spent the first week or two in January talking with old friends, as well as folks I had just met, about this particular sense of coming to a path in my profession that was asking me to go one way or another. I found that by voicing my ideas, my concerns, my fears, I was able to gain a bit of clarity in to the direction that would guide me to the place where I am able to live, work and play as the person I truly am.  I was putting pressure on myself to do what others in the social media marketing field are doing in the form of self-promotion. I have come to the realization that the services that I offer as a personalized guide for increasing online presence are the essence of my professional self. I have made it my intention to be a teacher, a guide, for those small business owners who are passionate about their own work and would like to communicate their range of products and services on the internet. Teaching these folks to be a resource, to be able to identify and communicate their own personal brand, to share and engage

 I have made it my intention...

I will continue to create those symbiotic relationships with my clients in which we learn more about each other’s area of expertise and work within that knowledge to build up their empowerment while increasing their presence. In addition, once I have learned a good amount about their business, I will be better able to identify their challenges, and at that point have the insight as to which social media tasks they might consider outsourcing in order to continue their online growth while focusing on their own strengths and talents. I am committed to meeting my clients where they are, and sharing the next part of the path together.

Why am I doing the Your Turn Challenge?

I am doing the Your Turn Challenge as a week-long exercise to help me find clarity in my professional path, as well as to become more comfortable and prolific in my blogging.

 

 

social media checklist

Looking for a roadmap?  Where to begin on social media?  Which channels to spend time on?  Which ones to ignore for now?

This checklist (below) from The Whole Brain Group is a great place to begin.

Follow the easy suggestions to create a consistent social media internet marketing presence on multiple channels.

  • Helpful and useful tips for Twitter, LinkedIn, Facebook, Google+, Pinterest, and YouTube.
  • Make sure that you are targeting your own audience.
  • Set smart goals for posting content & updating statuses.
  • Monitor a few strategic metrics.
  • Printable for easy reference!

Use this checklist once you have identified your marketing objectives and your social media strategy. It will help you maintain consistency and branding.

Contact me if you have any questions or would like some help identifying your own strategy.

Stumped at the prospect of using social media marketing to promote your business?

social media checklist

dreidel - balancing dreidel-3

If you could be any holiday ornament, which would you be? Why?

Seriously – that was the question posted at a recent networking group activity. Read more

Not the easiest thing to ask – but it could just be one of the most useful tools you can implement when building online presence.  Think about it.  How often have you hired a service provider without obtaining at least one person’s opinion?  My guess is that you have not hired even one service provider without finding out a bit more about that person either through people you actually know, or through online reviews. It only makes sense that we want to know ahead of time if the person we intend to hire is easy to work with, knowledgeable in their field, reliable, shows up on time, completes the job at hand, provides value.online reviews build online presence

Asking clients for a review or a testimonial can be considered an integral part of your customer workflow.  You will find that your happiest clients will be only too happy to recommend you and your services, they might just need to be reminded to actually go ahead and write one.

It would be prudent to ask your client for the review shortly after finishing a project for them, or having completed a lengthy session. You will want the quality and the details of the care and expertise that you put into the experience to still resonate with the client. This will help them design the recommendation with pertinent details.

I, personally, would not recommend the use of a third-party tool to gather your reviews. How incredibly annoying it is to receive a ‘bot’ generated request for review from someone you have barely dealt with.  And it is even more annoying to keep getting reminders to send someone a recommendation.  Agh!  Turn that off!

So, what is the best way to request an online review of your product or service? Read more

It’s the first thing I will tell someone who wants to increase their online presence: “You need to create content!”  In my opinion, content on a website is the foundation to every other avenue of online existence.  Once the content is there, you can proceed to utilize it in unlimited ways. You will be able to extract the ‘yummy nuggets” to use on Facebook, Pinterest, Google +, LinkedIn, Twitter, and more.  Each blog post or website landing page can provide you with any number of posts.  Add images and you are well on your way to being able to make the content freely available to your audience.

But – this won’t necessarily make your audience actually read the content.  And, you can be very sure they will absolutely not read it if the content is boring, ordinary, too dense. Not only will they not read this content, they will likely avoid clicking through to your content in the future, as well.

content people will read

A recent article on the Copyblogger, 8 Incredibly Simple Ways to Get More People to Read Your Content, addresses exactly that challenge.  In this article, Pamela Wilson empathizes with those of us who spend hours agonizing over every phrase, every word…. working so hard to try to be clever, insightful, snarky, smart.  After all of that attention to detail, we do finally publish our article only to find that nobody reads them.  We receive no comments, no shares, no applause.  Pamela suggests that we could be writing less, but styling our text to make it easier to read.

In this age of the 2.7 second attention span, we need to get our readers to move out of ‘scan’ mode and into ‘read and interact’ mode.  We will need to structure our posts to be easily digested by breaking them up in to bite-sized portions.  Try constructing your paragraphs with the conclusion stated first, with the supporting comments following. Help your readers decide at which point they will want to get in close to learn more.

Here are some of the design elements outlined in the Copyblogger article: Read more