Have I ever mentioned Marcus Sheridan to you?
One day, I was hiking Split Rock Trail at Borderland State Park while listening to one of my favorite podcasts from The Social Media Examiner. This day, Michael Stelzner was interviewing Marcus Sheridan of Rock River Pools and The Sales Lion.
Marcus Sheridan passionately asserts that blogging is essentially about teaching the people about your self and your industry. He says that it is important for your business to be better at teaching than anyone else in the world. All we had to do was to answer every question that our clients had ever asked! We had to have searchable content that answered the exact query that a user might type into Google. Brilliant! Listen to the podcast.
Honestly, I had to stop at the top of one of the trails to email my clients to tell them about this revelation!
Last month, I had the amazing good fortune to sit in on Marcus Sheridan’s presentation at Inbound 2014. The energy in the room was a cross between an evangelistic revival meeting and a rock concert. He had us all drinking the Inbound Marketing Kool-Aid!
The number one question he wanted us to answer on our website?
So I did.
I came directly home and wrote a blog that outlines the many variables which will affect how much social media services cost. Then, I added my own pricing structure on my “what I do” page. The process was strangely liberating.
As you may already realize, I am passionate about helping my connections create their authentic online presence and their personal branding strategy. Helping folks who are in my ‘tribe’, my ‘circles’, my ‘network’, learn about and use the tools available to them ultimately strengthens the reach for all of us.
I am very excited to start offering group social media sessions to be able to teach new skills and resources to local entrepreneurs. Social media, contact relationship management, e-newsletters, website upkeep will be among the topics covered in these group sessions. Learn more.