ask me about digital marketing
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Ask Me Another: Scheduling Facebook Posts

Q: How Can I Add Resourceful Content on My Facebook Page on a Regular Basis?
A: Use the Facebook Business Page ‘Schedule” function

ask me about digital marketing
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Ask Me Another – Focus on Smart Social Media

I don’t have all the answers – but I do have some of the answers.

Here is this month’s installment of:
“Ask Me Another – Your Digital Marketing Questions Answered”

Question:  Do I Really Have to Be on Every Social Network?

Answer: Yikes! No!

Although you might think it’d be great to increase your visibility by jumping on every available social network, seriously – it’s just too much to take on! Instead of creating accounts just for the sake having a profile, get strategic with the networks you choose.

How do I figure out which social networks to become active on?

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building online presence
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Digest – Building Online Presence

building online presence

I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence through becoming a resource in their field of expertise. Read more

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Holiday Online Marketing Tips

Those online and local businesses who have done a good job making me keep them top-of-mind when it comes to my holiday events and shopping will definitely reap the benefits this coming month when I use their services, buy their products, or refer them to a friend.

What keeps a company top-of-mind for me?top of mind social media

  • Branded images
  • Useful content
  • Relevant and consistent emails
  • They ‘get me’

Here’s what I mean by that: Read more

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Social Listening to Boost Your Business

Do you monitor what people are saying about your industry online? Do you use that information to your benefit?

social listening

Social listening (also called media monitoring) is about spending time online and on social platforms to see what’s being said about areas that have to do with your industry.

Follow other businesses that are similar to yours. Keep up with industry-specific hashtags, as well as trending topics to see what people are talking about. Listen to what your own contacts are talking about. Offer helpful advice to challenges they are facing. Then, work these topics in to your marketing strategies.

Here’s an example of someone who mastered social listening:

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How to Schedule Posts on Facebook

schedule posts on facebook

The #1 comment I hear from small business owners: “I can not keep up with my social media posts!”

It’s true, the everyday business of business is naturally going to take precedence over trying to come up with an engaging, educational, entertaining Facebook post each day.

Here is my first piece of advice that I give to everyone who tells me that this is their pain point:

Set yourself up with a system to schedule your Facebook posts.

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worried about facebook privacy
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Facebook Privacy

worried about facebook privacyAre you worried about your Facebook privacy?

Many people are, but if you have reviewed your privacy settings, you should be all set.

You may have heard the chatter that Facebook is changing some of their settings as we head in to 2015. 

Change often makes people nervous.

But, in this case, there is some good news. Facebook has been working to make their privacy terms easier for us to understand. The Facebook Privacy Basics helps to show you what others are allowed to see about you.  They also help you to visualize how others interact with you.  Basically, the Privacy Basics help you understand more easily how you show up on Facebook.

You Are In Control:

You are able to control who sees what you share on your Facebook page. Every time you post, you are given the option to choose who can see your photos and other things you post on your page.

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How Much Will Social Media Services Cost?

Have you reached that point? Have you ever said “Who has the time to manage a Facebook or Twitter account?”  Have you said it enough times that you are finally ready to consider using a social media coach or hiring social media services.  If so, I am sure that the first question you had to ask was, “How much will social media services cost?”

Cost of Social Media Services
And of course, as always, the answer is “It depends”.  You see, social media marketing, inbound marketing and digital communications help can come in a variety of shapes and sizes.  You would really need to take a look at what it is your company wants and needs.

What are your goals for your social media journey?  Are you trying to build brand awareness?  Will you be trying to engage an audience to build a community? Is your goal to generate sales or leads?  Will you be utilizing your personal brand to build your business brand?  Will others in your organization be taking ownership of any parts of the program?

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Changing Algorithms for Facebook Newsfeed

Honestly, I am not sure what to make of this information.

A recent article in Social Media Demand puts forward the question of organic Facebook views vs. paid views.  The author, Carolyn Martin,  puts forward that in the past, her organization measured an organic reach of approximately 20 percent.   Recently, they are measuring a reach of only about 10 percent of their fan base per post.

FB promoted posts

The company examined more of their best practices, along with tweaking their content and did find that by using the “promote post” feature, along with compelling content, they were able to reach significantly more of their followers.   Ms. Martin comes to the conclusion that “in order to shine and be seen on the newsfeed, a post from a page needs to be popular, which is defined as being shared, liked or interesting.”

I can appreciate the point that she makes about companies who have pages that just don’t get interactions such as ‘shares’ or ‘likes’. These companies may still have great content to share with their followers, but do not elicit engagement.

I will be curious to see what other social media managers notice with their accounts. This will be a subject that will be interesting to follow.

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Page Post Targeting for Facebook

A recent article in Entrepreneur explains this newest feature available for Facebook marketing.  The Page Post feature is designed to allow page administrators to push their message to targeted community members. In a similar manner as with email marketing, users will be given the opportunity to segment their audience to deliver customized content to different groups.

Some Facebook Page admins can now target their posts based on the following criteria:

  • Gender
  • Relationship Status
  • Education
  • Interested In
  • Age
  • Location
  • Language

So… now what?

One of the interesting parts about these new features is that now, if you are working with a content management strategy, you could design a continuous stream of posts tailored to different demographics.

This is Great Stuff!

Want to learn more?  Here are just a few of the many of detailed articles available online with more information on the Page Post Targeting feature for Facebook.