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Suggested Reads – Online Presence

read about increasing online presence

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1. The Art of Social Media: LinkedIn Edition

art-of-social-media“LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. ” Guy Kawasaki shares his best tips tapping the social-media power of LinkedIn.
Find this article on SlideShare.

Read more

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Would You Mind Leaving Me a Review?

Not the easiest thing to ask – but it could just be one of the most useful tools you can implement when building online presence.  Think about it.  How often have you hired a service provider without obtaining at least one person’s opinion?  My guess is that you have not hired even one service provider without finding out a bit more about that person either through people you actually know, or through online reviews. It only makes sense that we want to know ahead of time if the person we intend to hire is easy to work with, knowledgeable in their field, reliable, shows up on time, completes the job at hand, provides value.online reviews build online presence

Asking clients for a review or a testimonial can be considered an integral part of your customer workflow.  You will find that your happiest clients will be only too happy to recommend you and your services, they might just need to be reminded to actually go ahead and write one.

It would be prudent to ask your client for the review shortly after finishing a project for them, or having completed a lengthy session. You will want the quality and the details of the care and expertise that you put into the experience to still resonate with the client. This will help them design the recommendation with pertinent details.

I, personally, would not recommend the use of a third-party tool to gather your reviews. How incredibly annoying it is to receive a ‘bot’ generated request for review from someone you have barely dealt with.  And it is even more annoying to keep getting reminders to send someone a recommendation.  Agh!  Turn that off!

So, what is the best way to request an online review of your product or service? Read more

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How Much Will Social Media Services Cost?

Have you reached that point? Have you ever said “Who has the time to manage a Facebook or Twitter account?”  Have you said it enough times that you are finally ready to consider using a social media coach or hiring social media services.  If so, I am sure that the first question you had to ask was, “How much will social media services cost?”

Cost of Social Media Services
And of course, as always, the answer is “It depends”.  You see, social media marketing, inbound marketing and digital communications help can come in a variety of shapes and sizes.  You would really need to take a look at what it is your company wants and needs.

What are your goals for your social media journey?  Are you trying to build brand awareness?  Will you be trying to engage an audience to build a community? Is your goal to generate sales or leads?  Will you be utilizing your personal brand to build your business brand?  Will others in your organization be taking ownership of any parts of the program?

Read more

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Content Curation and Sharing

Using the Power of You.
As I mentioned in my previous blog, Social Media and Personal Branding, there are loads of folks who want to learn what you have to share. Your followers are interested in watching you follow your passion for your area of expertise. By sharing interesting articles (including your own, as much as possible) you are establishing yourself as a resource for others who want to learn more about you and your business

Content Curation – What is That All About?
Content curation is the process of making your way through the vast amounts of content available on the web to then be able sift, sort, arrange and present it in a meaningful and organized way.  You will want to be choosy to pick the best content that is important and relevant to your own community. Often, curated content may be organized around a particular theme.

personal brandingCurating great content can help you as a  small business owner establish yourself as a thought leader, a valuable resource within your spheres of online presence, thus strengthening your personal brand.  You essentially become the “go-to” authority for issues or topics related to your industry.

By curating relevant content, you develop the ability to serve up frequent content which then increases your opportunities for interaction, which can help exposure over time as you strengthen your online personal branding.

This means that you will need a number of reliable sources to turn to for access to interesting and appropriate articles.

There are many tools and personal favorite methods for collecting articles that are relevant to you and your business.

Here are my current top 6 content curation sources and tools. Read more

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New LinkedIn Company Pages

I think LinkedIn company pages are fantastic.  But now, they’re even better.

linkedin logo

Recently, LinkedIn Company Pages got a makeover – and I love it!   The pages still have basically the same functionality, but the look and feel of the pages has changed and, in my humble opinion, got way, way better.

Company Updates and the Products/Services sections of the page are more predominant. The Products/Services tab is my favorite tab in all of LinkedIn.  I just love how you can break down the elements of a company and add details, photos and videos. I think it is a great way for someone to grab a more in-depth understanding of your company.  This is a great place for your LinkedIn contacts to leave their recommendations, as well.  Haven’t set up your LinkedIn Company Page yet?  This Hubspot article may help.

Did you know?  LinkedIn now allows you to target the followers who you would like to see your company updates.  Read more about targeted updates

The new cover image that highlights your company/brand at the top of the page is another great opportunity to push out your company’s brand image and, perhaps, a message.

LinkedIn describes itself as ” the world’s largest professional network with over 175 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.” 

 This is Great Stuff!

Check it out….and remember to Link In with me while you’re at it.