, , , ,

Should Brands Stop Using Facebook in 2018?

Mark Zuckerberg just announced a big change impacting the Facebook newsfeed. Facebook has realized that we, as users, are increasingly annoyed by the amount of content we see that comes from brands and publishers and not from friends. There is no reason to panic and drop Facebook

MAZIMIZE YOUR RETURN ON VENDOR EVENTS
, , , ,

Maximizing Return on Your Vendor Events

Gotta love ’em –  Vendor Events are a wonderful opportunity to connect with other businesses.

If you are displaying your products or services at upcoming vendor events, please – seriously, I mean it – please – make sure that you are making the most of the marketing opportunities that these events truly are for your brand and your business.

Stop for one moment – Really think about this.
What are your goals for this event?

Read more

digital marketing sales cycle funnel
, , , , , ,

One Step At A Time – Groups

Participants will be asked to commit to activities and practices that will strengthen business platforms and increase reach through group sharing and learning about digital marketing strategies

one step at a time, accountability, online presence
, , , ,

One Step At A Time

Value of an accountability group: There is not one small business owner who can do it all at once and by herself!

accountability groups
, , ,

Strength in Numbers

accountability groups, success

For the most part, I am a solopreneur.

On the other hand, I rely on a number of people in my life who have become my ‘board of directors’ of sorts.  Through various accountability and collaborative groups that I’ve participated in over the years, I’ve strengthened friendships, made measurable progress towards goals, and continue to grow thanks to the support I’ve received.

What are the benefits of an accountability group?

Read more

building online presence
, , , , ,

Digest – Building Online Presence

building online presence

I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence through becoming a resource in their field of expertise. Read more

happiness-in-the-work-you-do
, , , ,

As Happy As My Mom

Seriously, Rebeca has every reason you can possibly think of to be a miserable wretch. I won’t go into the details, but just understand, that having sustained a spinal cord injury and brain trauma almost 18 years ago, she is not the healthy, active grandma we’d both anticipated she’d be at this point in both our lives. Read more

, , ,

Why Women Need Women-Only Networks

I am often asked (usually by men), “Why a women-only networking group?”

In my mind, I am thinking – “If you have to ask, you just don’t understand”

women business owners network differentlyI’ve been involved in women’s business networking for over 12 years now. I have found it to be profoundly helpful in so many ways. I’ve fostered real and lasting relationships on both personal and professional levels.  These relationships have brought tangible value to my personal and professional growth. It has been my experience that when women network professionally, they tote along their personal selves as well.

We simply are able to get to the “Know-Like-Trust” factor that much faster.

Read more

Empowering Entrepreneurs
, , , , ,

October Digest – Empowering Entrepreneurs

Empowering Entrepreneurs

I’ve rounded up 5 of my top picks of articles to empower entrepreneurs. Read more

, , , ,

It All Boils Down To Who, What, Why and How

By now, you know how much I enjoy using the various digital marketing platforms, tools, and strategies to empower small business owners to take control of their online presence.
Whether consulting on a website redesign, creating e-newsletters, working on a social media strategy, or analyzing insights on the various platforms, what is of topmost priority is ensuring that the client’s brand and message are consistent and that we can clearly convey what differentiates them from all the others. Read more

, , , , , ,

Holiday Online Marketing Tips

Those online and local businesses who have done a good job making me keep them top-of-mind when it comes to my holiday events and shopping will definitely reap the benefits this coming month when I use their services, buy their products, or refer them to a friend.

What keeps a company top-of-mind for me?top of mind social media

  • Branded images
  • Useful content
  • Relevant and consistent emails
  • They ‘get me’

Here’s what I mean by that: Read more