This content just could not be said more simply or clearly than in the article I read today in The Network for Good.
- Make it clear. Don’t make supporters guess what you want them to do –make it crystal clear with a short and specific call to action. Honor your audience and respect their time by getting straight to the point and addressing what they care about.
- Make it easy. Remove obstacles like too many steps or seemingly huge commitments. It’s easy to say no to something hard, but it’s hard to say no to something easy!
- Make it matter. Show what specific and tangible result will come from a donation — for the donor and for your programs. People give because they want to do something good, so give assurances that good things will happen due to their donations.
There are more great points on this, and other issues for non-profits on The Network for Good website.