MAZIMIZE YOUR RETURN ON VENDOR EVENTS
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Maximizing Return on Your Vendor Events

Gotta love ’em –  Vendor Events are a wonderful opportunity to connect with other businesses.

If you are displaying your products or services at upcoming vendor events, please – seriously, I mean it – please – make sure that you are making the most of the marketing opportunities that these events truly are for your brand and your business.

Stop for one moment – Really think about this.
What are your goals for this event?

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our most powerful tool is listening
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The Divine Download

Spending time working on the larger picture of how I am my business – rather than on the daily grind of running it – allowed me to connect with “What’s Next”.

SPTOLIGHT
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One Step at a Time Spotlight: Kari Yasi

Kari wanted to revamp her online presence and to develop a fresh launch of her intuitive business coaching programs with email marketing and social media strategies.

digital marketing sales cycle funnel
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One Step At A Time – Groups

Participants will be asked to commit to activities and practices that will strengthen business platforms and increase reach through group sharing and learning about digital marketing strategies

rise above the noise, digital marketing, wordpress camp 2017 ri
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WordCamp Rhode Island 2017

Rise Above The Noise – Digital Marketing: How can a small business owner utilize her unique talents, skills, voice to differentiate herself from the static out there?

power of email marketing
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The Power of Email

Email marketing is a smart, affordable way for you to stay connected with your contacts so you can grow your business.

one step at a time, accountability, online presence
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One Step At A Time

Value of an accountability group: There is not one small business owner who can do it all at once and by herself!

accountability groups
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Strength in Numbers

accountability groups, success

For the most part, I am a solopreneur.

On the other hand, I rely on a number of people in my life who have become my ‘board of directors’ of sorts.  Through various accountability and collaborative groups that I’ve participated in over the years, I’ve strengthened friendships, made measurable progress towards goals, and continue to grow thanks to the support I’ve received.

What are the benefits of an accountability group?

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ask me about digital marketing
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Ask Me Another: Why Use A Branded Email Address?

This month’s installment of:
“Ask Me Another – Your Digital Marketing Questions Answered”

I don’t have all the answers – but I do have some of the answers.

Do I Have to “Brand” My Email Address?

branded email address, digital marketing

Well, technically, no – you don’t HAVE to have an email address which includes your domain, BUT – it is really a good idea to use one.

Think about it – If you were interested in hiring an attorney and you were given a choice between jsmith@smithlawllp.com or wesueforyou@yahoo.com – –  which would you be drawn to contact first? Most consumers would say that a company branded email gives the appearance of being more credible than one using a free email account.

I think that it’s really more than simply email address. In my opinion, it is part and parcel of building credibility and branding, helping to create the impression your business intends to promote to the outside world. In today’s super-competitive marketplace, branding gives you that leg-up to help your small business stand out from others.

Here are 3 Great Reasons to Brand Your Email.

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ask me about digital marketing
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Get To Know Your Platforms

I’m often asked, “How do we get started working together?”

Of course, depending on where a small business owner is in their development, the answer will be different. What I have noticed is that often, the business owner will benefit from having someone simply sit down with her to review all of her platforms, pointing out the ‘how’, ‘why’, ‘when’ and ‘where’ for each.

I refer to this as putting the foundation under the business owner’s marketing efforts.

Being empowered with knowledge of how it all fits together is the platform for a strong, effective digital presence.

But – Here’s the one thing I know for sure – You simply can not do it all at one time. Read more

ask me about digital marketing
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Ask Me Another – Focus on Smart Social Media

I don’t have all the answers – but I do have some of the answers.

Here is this month’s installment of:
“Ask Me Another – Your Digital Marketing Questions Answered”

Question:  Do I Really Have to Be on Every Social Network?

Answer: Yikes! No!

Although you might think it’d be great to increase your visibility by jumping on every available social network, seriously – it’s just too much to take on! Instead of creating accounts just for the sake having a profile, get strategic with the networks you choose.

How do I figure out which social networks to become active on?

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