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Why Women Need Women-Only Networks

I am often asked (usually by men), “Why a women-only networking group?”

In my mind, I am thinking – “If you have to ask, you just don’t understand”

women business owners network differentlyI’ve been involved in women’s business networking for over 12 years now. I have found it to be profoundly helpful in so many ways. I’ve fostered real and lasting relationships on both personal and professional levels.  These relationships have brought tangible value to my personal and professional growth. It has been my experience that when women network professionally, they tote along their personal selves as well.

We simply are able to get to the “Know-Like-Trust” factor that much faster.

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Maximizing Return on Your Vendor Events

Gotta love ’em –  Vendor Events are a wonderful opportunity to connect with other businesses.

If you are displaying your products or services at upcoming vendor events, please – seriously, I mean it – please – make sure that you are making the most of the marketing opportunities that these events truly are for your brand and your business.

Stop for one moment – Really think about this.
What are your goals for this event? Read more

building online presence
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October Digest – Building Online Presence

building online presence

I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence. Read more

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It All Boils Down To Who, What, Why and How

By now, you know how much I enjoy using the various digital marketing platforms, tools, and strategies to empower small business owners to take control of their online presence.
Whether consulting on a website redesign, creating e-newsletters, working on a social media strategy, or analyzing insights on the various platforms, what is of topmost priority is ensuring that the client’s brand and message are consistent and that we can clearly convey what differentiates them from all the others. Read more

what's your superpower
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What’s Your Superpower?

Growing up, I just loved comic books.  I read Batman, Superman, Lost in Space, Hulk, Captain Marvel. And then, there were the tv characters. Every week I would tune in to watch Adam West as Batman. Of course, I was fascinated by Julie Newmar as Catwoman, Yvonne Craig as Batgirl , and Lynda Carter as Wonderwoman, as I strived to try to figure out where I would fit in when it was time to save the world. Pippi Longstocking’s adventurous spirit fascinated me and I read every one of the Nancy Drew Mysteries books. Just imagine what a young girl could accomplish with focus, determination, spirit and – maybe, just one superpower.

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When Email Marketing is Like a Plate of Spaghetti

I just read a fantastic post on Inc.com, which tells us that structuring your presentation as a story makes you sound brilliant.  This is interesting to me, because I just love bullet points.  I usually post my content with lots of bullets in order to keep my ideas in some sort of order.

Well, I actually do have a story to tell about email marketing /newsletters.  I suppose it will be more interesting as a story, so here goes:

Let me tell you a story about two small businesses.

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Suggested Reads – Email Marketing

Seriously, in your experience, does anyone really actually look forward to receiving email newsletters?  Probably most people do not. ( Well, I sometimes do because I love to see what my clients and networks are up to. ) But, don’t despair.  Armed with a supply of knowledge, tips and tools, you can keep your own email newsletters from becoming cyber-trash.

email-marketing

It’s been reported that over 42% of subscribers are more likely to purchase or use services from a company after they’ve subscribed to their emails. Also, email newsletters are a great touch-point to remind your contacts about your mere existence! There’s no real downside to sending out newsletters.  BUT – be sure that when you do, that you use common sense, be careful with your language and avoid being spammy.  Even this alone should help keep your subscription results positive.

This month, I have collected some of my favorite articles on the topic of email marketing. I hope that you will find them a useful resource for your business.

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create content that is useful, engaging, easy to digest
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Content Curation – Things To Consider

I’m sure you’ve heard it over and over again. You absolutely must create content for your platforms.

Are you clear as to why that’s important? The main mission of content marketing is to reach and engage with your audience while also building trust. When performed consistently, content marketing makes it that much more likely that when your audience is, indeed, ready to buy or hire a service, they will consider you.  You will be top of mind and trusted.

create content that is useful, engaging, easy to digestToday’s audiences are more savvy and they are absolutely more demanding.  None of us will settle for the same-old-same-old. It’s up to us to create content that is useful, engaging, easy to digest and easy to access. If we don’t offer up information that folks will actually read and find useful, it’s likely they’ll just head somewhere else.

I know – I hear it every day – “I just don’t have time to come up with something all the time!”
I wonder if it will surprise you to know that some of the best content marketers not only create their own great content, but they’ll often beef it up with a percentage of curated content.
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Workshop: Get Found: Understand and OWN Your Online Presence

get found banner - digital marketing workshops

This workshop is designed for the small business owner. You know who you are. You’re the one wearing all of the hats. Your zone of genius shines in the work you do. Your clients are thrilled with your services.

Now, how do you let the world know about the awesomeness of YOU?

Really – that’s what it’s all about – using the online tools that are available to help your potential clients learn more about you. It’s also about creating an online presence in which you are the hands-down resource in your area.

But – how will you manage building, growing, and owning online presence on top of all the other tasks you have as the business owner?

As a fierce advocate for the small business owner – I will supply you with
• Knowledge of ‘behind the scenes’
• Strategies to become a trusted resource (online)
• Tools to save time (Yes!)
• Teamwork tips to AMPLIFY your message.

My promise: You will come away with at least 3 takeaways that will make a real difference in how you view and manage your online presence.

Contact me to schedule a workshop for your office or group.

our deepest fear is that we are powerful beyond measure
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Powerful Beyond Measure

our deepest fear is that we are powerful beyond measure

Our Greatest Fear

It is our light, not our darkness that most frightens us
Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light not our darkness that most frightens us.
We ask ourselves, who am I to be brilliant, gorgeous,
talented and fabulous?
Actually, who are you not to be?
You are a child of God.
Your playing small does not serve the world.
There’s nothing enlightened about shrinking so that other
people won’t feel insecure around you.
We were born to make manifest the glory of
that which is within us.
It’s not just in some of us; it’s in everyone.
And as we let our own light shine,
we unconsciously give other people
permission to do the same.
As we are liberated from our own fear,
Our presence automatically liberates others.

—Marianne Williamson

I just can’t stop thinking about this piece, often said to have been quoted in a speech by Nelson Mandela. The source is Return to Love by Marianne Williamson, Harper Collins, 1992. If I am feeling anxious at all in this new year, it seems to be due to this sense of having a greater purpose. I get down on myself for not acting “powerful beyond measure” all of the time. I rely on those around me to remind me that I do enough, I am enough.  At this moment, I am where I am supposed to be and moving towards where I will be. I am grateful for those in my circles for helping me realize that everything is, indeed, possible – as long as I am true to myself.