building online presence
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Digest – Building Online Presence

building online presence

I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence through becoming a resource in their field of expertise. Read more

Empowering Entrepreneurs
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February Digest – Empowering Entrepreneurs

Empowering Entrepreneurs

I’ve rounded up 5 of my top picks of articles to empower entrepreneurs. Read more

happiness-in-the-work-you-do
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As Happy As My Mom

Seriously, Rebeca has every reason you can possibly think of to be a miserable wretch. I won’t go into the details, but just understand, that having sustained a spinal cord injury and brain trauma almost 18 years ago, she is not the healthy, active grandma we’d both anticipated she’d be at this point in both our lives. Read more

ask me about digital marketing
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So, You Want To Blog For Your Business? Good!

Blogging for business is such a great idea for so many reasons.

why to blog? how to blog?

  1. A blog helps drive new traffic to your website and works closely with search engines and social media to do that. (Hubspot)
  2. A blog gives your company an authentic voice and helps you share your expertise, establish yourself as a resource.
  3. You’ll be drawn to the other leaders and thinkers in your industry, and your mind will be expanded and quickened due to their profound influence. (Marcus Sheridan)
  4. So many, many, many more reasons. (About Blogging)

Read more

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Why Women Need Women-Only Networks

I am often asked (usually by men), “Why a women-only networking group?”

In my mind, I am thinking – “If you have to ask, you just don’t understand”

women business owners network differentlyI’ve been involved in women’s business networking for over 12 years now. I have found it to be profoundly helpful in so many ways. I’ve fostered real and lasting relationships on both personal and professional levels.  These relationships have brought tangible value to my personal and professional growth. It has been my experience that when women network professionally, they tote along their personal selves as well.

We simply are able to get to the “Know-Like-Trust” factor that much faster.

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building online presence
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October Digest – Building Online Presence

building online presence

I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence. Read more

Empowering Entrepreneurs
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October Digest – Empowering Entrepreneurs

Empowering Entrepreneurs

I’ve rounded up 5 of my top picks of articles to empower entrepreneurs. Read more

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It All Boils Down To Who, What, Why and How

By now, you know how much I enjoy using the various digital marketing platforms, tools, and strategies to empower small business owners to take control of their online presence.
Whether consulting on a website redesign, creating e-newsletters, working on a social media strategy, or analyzing insights on the various platforms, what is of topmost priority is ensuring that the client’s brand and message are consistent and that we can clearly convey what differentiates them from all the others. Read more

what's your superpower
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What’s Your Superpower?

Growing up, I just loved comic books.  I read Batman, Superman, Lost in Space, Hulk, Captain Marvel. And then, there were the tv characters. Every week I would tune in to watch Adam West as Batman. Of course, I was fascinated by Julie Newmar as Catwoman, Yvonne Craig as Batgirl , and Lynda Carter as Wonderwoman, as I strived to try to figure out where I would fit in when it was time to save the world. Pippi Longstocking’s adventurous spirit fascinated me and I read every one of the Nancy Drew Mysteries books. Just imagine what a young girl could accomplish with focus, determination, spirit and – maybe, just one superpower.

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When Email Marketing is Like a Plate of Spaghetti

I just read a fantastic post on Inc.com, which tells us that structuring your presentation as a story makes you sound brilliant.  This is interesting to me, because I just love bullet points.  I usually post my content with lots of bullets in order to keep my ideas in some sort of order.

Well, I actually do have a story to tell about email marketing /newsletters.  I suppose it will be more interesting as a story, so here goes:

Let me tell you a story about two small businesses.

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Suggested Reads – Email Marketing

Seriously, in your experience, does anyone really actually look forward to receiving email newsletters?  Probably most people do not. ( Well, I sometimes do because I love to see what my clients and networks are up to. ) But, don’t despair.  Armed with a supply of knowledge, tips and tools, you can keep your own email newsletters from becoming cyber-trash.

email-marketing

It’s been reported that over 42% of subscribers are more likely to purchase or use services from a company after they’ve subscribed to their emails. Also, email newsletters are a great touch-point to remind your contacts about your mere existence! There’s no real downside to sending out newsletters.  BUT – be sure that when you do, that you use common sense, be careful with your language and avoid being spammy.  Even this alone should help keep your subscription results positive.

This month, I have collected some of my favorite articles on the topic of email marketing. I hope that you will find them a useful resource for your business.

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