create content that is useful, engaging, easy to digest
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Content Curation – Things To Consider

I’m sure you’ve heard it over and over again. You absolutely must create content for your platforms.

Are you clear as to why that’s important? The main mission of content marketing is to reach and engage with your audience while also building trust. When performed consistently, content marketing makes it that much more likely that when your audience is, indeed, ready to buy or hire a service, they will consider you.  You will be top of mind and trusted.

create content that is useful, engaging, easy to digestToday’s audiences are more savvy and they are absolutely more demanding.  None of us will settle for the same-old-same-old. It’s up to us to create content that is useful, engaging, easy to digest and easy to access. If we don’t offer up information that folks will actually read and find useful, it’s likely they’ll just head somewhere else.

I know – I hear it every day – “I just don’t have time to come up with something all the time!”
I wonder if it will surprise you to know that some of the best content marketers not only create their own great content, but they’ll often beef it up with a percentage of curated content.
Read more

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Workshop: Get Found: Understand and OWN Your Online Presence

get found banner - digital marketing workshops

This workshop is designed for the small business owner. You know who you are. You’re the one wearing all of the hats. Your zone of genius shines in the work you do. Your clients are thrilled with your services.

Now, how do you let the world know about the awesomeness of YOU?

Really – that’s what it’s all about – using the online tools that are available to help your potential clients learn more about you. It’s also about creating an online presence in which you are the hands-down resource in your area.

But – how will you manage building, growing, and owning online presence on top of all the other tasks you have as the business owner?

As a fierce advocate for the small business owner – I will supply you with
• Knowledge of ‘behind the scenes’
• Strategies to become a trusted resource (online)
• Tools to save time (Yes!)
• Teamwork tips to AMPLIFY your message.

My promise: You will come away with at least 3 takeaways that will make a real difference in how you view and manage your online presence.

Contact me to schedule a workshop for your office or group.

our deepest fear is that we are powerful beyond measure
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Powerful Beyond Measure

our deepest fear is that we are powerful beyond measure

Our Greatest Fear

It is our light, not our darkness that most frightens us
Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure.
It is our light not our darkness that most frightens us.
We ask ourselves, who am I to be brilliant, gorgeous,
talented and fabulous?
Actually, who are you not to be?
You are a child of God.
Your playing small does not serve the world.
There’s nothing enlightened about shrinking so that other
people won’t feel insecure around you.
We were born to make manifest the glory of
that which is within us.
It’s not just in some of us; it’s in everyone.
And as we let our own light shine,
we unconsciously give other people
permission to do the same.
As we are liberated from our own fear,
Our presence automatically liberates others.

—Marianne Williamson

I just can’t stop thinking about this piece, often said to have been quoted in a speech by Nelson Mandela. The source is Return to Love by Marianne Williamson, Harper Collins, 1992. If I am feeling anxious at all in this new year, it seems to be due to this sense of having a greater purpose. I get down on myself for not acting “powerful beyond measure” all of the time. I rely on those around me to remind me that I do enough, I am enough.  At this moment, I am where I am supposed to be and moving towards where I will be. I am grateful for those in my circles for helping me realize that everything is, indeed, possible – as long as I am true to myself.

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Holiday Online Marketing Tips

Those online and local businesses who have done a good job making me keep them top-of-mind when it comes to my holiday events and shopping will definitely reap the benefits this coming month when I use their services, buy their products, or refer them to a friend.

What keeps a company top-of-mind for me?top of mind social media

  • Branded images
  • Useful content
  • Relevant and consistent emails
  • They ‘get me’

Here’s what I mean by that: Read more

are you listening to your audience?
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Social Listening to Boost Your Business

Do you monitor what people are saying about your industry online? Do you use that information to your benefit?

are you listening to your audience?

Social listening (also called media monitoring) is about spending time online and on social platforms to see what’s being said about areas that have to do with your industry.

Follow other businesses that are similar to yours. Keep up with industry-specific hashtags, as well as trending topics to see what people are talking about. Listen to what your own contacts are talking about. Offer helpful advice to challenges they are facing. Then, work these topics in to your marketing strategies.

Here’s an example of someone who mastered social listening:

Read more

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Workshop: Get Found – Increase Your Online Presence

online presence

This workshop is designed with you in mind. Just when it seems that we’ve figured out things to know about building the online presence of our businesses, there’s something else to learn.

Erin Sweeney Design will be on hand to explain why it is important to not only have a website that will impress your target audience, but one that is functional and allows for easy navigation. It also needs to be optimized so you get the most exposure.

The presentation portion of the workshop will give an easy-to-understand overview of search engine optimization (seo) and how your online activities affect how easy it is for your audience to find you.

We will touch upon website content, social media platforms, online search sites (Google, Bing, Yahoo, etc) and email newsletters – all the many tools that a small business owner can use to “Get Found”.

You may know, I describe myself as a “connector”. I think that I’ve found that sweet spot where I can patiently partner with small business owners to claim and build their online presence.

Bring your questions – Bring your ideas – Bring your curious mind.

Thursday, October 22
9:30-11:30
HarborOne U, Mansfield

There is no charge for this workshop.

register-grey

Reserve your seat or send questions to: susan@susanfinnonline.com

make the most of your networking groups
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Make the Most of your Local Business Networking Group.

make the most of your networking groupsOne of the most common pieces of wisdom more experienced business people will share is that business networking is the quickest and most effective way to successfully growing your business. It is commonly stated and widely accepted that “people will do business with other people they know long before they’ll do business with people they find through an advertisement”.  It’s the Know ~ Like ~ Trust concept.

Your local networking efforts probably should not be centered around trying to making direct sales. (Although, clearly, direct sales would logically occur as a result.)  Through local business networking you will build your professional connections. The networking activities will help to establish trust. New business through new opportunities is inevitable.  You will increase your own personal knowledge while learning about others.  And, do not forget about that golden nugget: word-of-mouth advertising.

Read more

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Inbound15 – My Takeaways

Each year, HubSpot sponsors 4 days of truly inspiring events to over 10,000 inspired marketers from every industry. The conference offers over 170 educational sessions along with five pretty incredible keynote speakers. To my good fortune, the conference is held right here in Boston. I packed up my computer and a notebook, hopped on the MBTA and spent the second week of September at the Boston Convention and Event Center in beautiful Seaport.

Before I post my notes, you actually might be wondering what, exactly IS inbound marketing?

HubSpot describes Inbound Marketing: Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

what is inbound marketing

HubSpot illustrates Inbound Marketing

I ended up with pages and pages of great takeaways – Seriously – I could talk about this for days – so if you have some time, and want to hear more, give me a call – We can set up a time to chat.  But since less is more…. I have carved my list down to

My 9 Best Takeaways from Inbound15

 

Read more

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Reputation

Reputation

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”  ~ Warren Buffett

You may or may not have visited my website enough to figure out that I have a new quote that is scheduled to post every week.  These are quotes that have inspired me or intrigued me or just ring true.  This particular quote kept ringing in my head this week.  You see, I consider myself a very patient and considerate person in my business as well as in my personal life. Generally, people treat me in kind. Last week I had a blip on my screen. Read more

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Suggested Reads – April 2015 – Online Presence

read about increasing online presence

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1: Why Your Business Must Embrace Social Media Yesterday

embrace-social-mediaThe beauty of social media, if done properly, is that you can be responsive, interact with customers in ways you had not envisioned, and build a community of supporters. Read more on Forbes.com

2: How Google Judges Quality and What You Should Do About It

google-judges-qualityEveryone likes to talk about content being king, and the importance of quality content. Quality applies to the site as a whole. It’s time that we truly understand what it means to have quality content. Read more by Neil Patel.

3:  9 Facebook Marketing Hacks: Tips & Tricks to Grow Your Audience

facebook-marketing-hackesThe best Facebook hacks that make managing your workflow and growing your audience a little less taxing. From organic to paid, here are the top tips and tricks from you and your peers. Read more on Sprout Social.

4: Latest Google Update – Mobile Optimization – Does Your Site Comply?

google mobile-optimizationThis newest algorithm update will hit websites that are not currently of the mobile friendly variety. In other words, if your website is not optimized for use across all mobile devices, you could find that your site will experience a serious drop in its rankings. Read more on Social Media Today.

I hope that you have found these articles about building your online presence useful. Visit my Scoop.it page to view over 100 articles on this very same topic. You may also enjoy the articles I am recommending this month on the topic of Empowering Entrepreneurs.  I look forward to sharing new pieces with you every month.

I would love to hear from you on any of these topics.  I hope you will contact me with your thoughts and comments.

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Know, Like, Trust

I recently sat in on a presentation by Dana D’Orsi, business & lifestyle coach, motivational speaker and the creator of The Savvy Success System™.  She gave us so much to think about in while speaking about “Yuck-Free Marketing”.

My main takeaway?  “You are in the business of marketing your business”.  She told us that right now, there are people who need us.  It is our duty to help them find us! Therefore, marketing is not what you do to sell your goods or services, it’s something you do FOR your potential clients.

This made me think harder about how much I believe that becoming the resource is THE KEY for increasing social media success. We will want to be constantly be on the lookout for great pieces to share that relate to our area of expertise.  We want to have a way to let people know that when they have a question about anything in our realm of interest, we would have some information to share with them that might help.

I recently read an article on one of MY favorite resources, Copyblogger.  The article,  30 Ways to Build the “Know, Like and Trust” Factor that Grows an Audience shares 10 ways to get known online, 10 ways to build likeability online, and 10 factors that build trust with your audience.

My favorite takeaways from this article:

Get Known:

  • Once you’ve identified who your audience will be (buyer persona), make sure to use content and engagement to position yourself as the authority in your niche
  • Build relationships with key influencers
  • Consider guest blogging

Build Likeability:

  • Be authentic and real with your unique voice
  • Become involved in two-way conversation
  • Share content and promote others.

Build Trust:

  • Be consistently relevant and good
  • Incorporate testimonials
  • Give away a free taste of some of our best stuff

When everything else is equal, people will do business with someone who they

These kinds of results do not come quickly, nor do they come easily for most. We need to make sure that we are consistently providing value, positioning ourselves as THE GO TO.

I would like to share that I have found it so much easier and more enjoyable to market my self since I changed my outlook.  I am certain that the services I provide ARE what small, local businesses are looking for.  I have decided that I will NOT treat all of my clients the same, but will partner with each one separately to provide unique and individual care tailored to their own needs.  Once I made that commitment to myself and to my clients, everything else has become so much more enjoyable and effective.

I challenge you to do the same.  Become the Resource.  There ARE people out there looking for YOU.

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Suggested Reads – March 2015 – Entrepreneurs

suggested reads for empowering entrepreneurs

Here are this month’s picks of helpful articles for empowering entrepreneurs.

1. 6 Reasons Why Authenticity is the Key to Success

authenticityAuthenticity means not acting like someone else, voicing your own truths. Don’t be pressured into decisions or judgments by outside influences. Trust your heart & gut instinct.
Read more on Addicted2Success. Read more