Your personal brand, product or service might be the most awesome on the face of this earth, but if customers can’t find the value – the unique value – they are unlikely to engage. It is a lot easier to market a brand when you feel confident in the brand.

online presence

This workshop is designed with you in mind. Just when it seems that we’ve figured out things to know about building the online presence of our businesses, there’s something else to learn.

Erin Sweeney Design will be on hand to explain why it is important to not only have a website that will impress your target audience, but one that is functional and allows for easy navigation. It also needs to be optimized so you get the most exposure.

The presentation portion of the workshop will give an easy-to-understand overview of search engine optimization (seo) and how your online activities affect how easy it is for your audience to find you.

We will touch upon website content, social media platforms, online search sites (Google, Bing, Yahoo, etc) and email newsletters – all the many tools that a small business owner can use to “Get Found”.

You may know, I describe myself as a “connector”. I think that I’ve found that sweet spot where I can patiently partner with small business owners to claim and build their online presence.

Bring your questions – Bring your ideas – Bring your curious mind.

Thursday, October 22
9:30-11:30
HarborOne U, Mansfield

There is no charge for this workshop.

register-grey

Reserve your seat or send questions to: susan@susanfinnonline.com

make the most of your networking groups

One of the most common pieces of wisdom more experienced business people will share is that business networking is the quickest and most effective way to successfully growing your business. It is commonly stated and widely accepted that “people will do business with other people they know long before they’ll do business with people they […]

Each year, HubSpot sponsors 4 days of truly inspiring events to over 10,000 inspired marketers from every industry. The conference offers over 170 educational sessions along with five pretty incredible keynote speakers. To my good fortune, the conference is held right here in Boston. I packed up my computer and a notebook, hopped on the MBTA and spent the second week of September at the Boston Convention and Event Center in beautiful Seaport.

Before I post my notes, you actually might be wondering what, exactly IS inbound marketing?

HubSpot describes Inbound Marketing: Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

what is inbound marketing

HubSpot illustrates Inbound Marketing

I ended up with pages and pages of great takeaways – Seriously – I could talk about this for days – so if you have some time, and want to hear more, give me a call – We can set up a time to chat.  But since less is more…. I have carved my list down to

My 9 Best Takeaways from Inbound15

 

Read more

Reputation

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”  ~ Warren Buffett

You may or may not have visited my website enough to figure out that I have a new quote that is scheduled to post every week.  These are quotes that have inspired me or intrigued me or just ring true.  This particular quote kept ringing in my head this week.  You see, I consider myself a very patient and considerate person in my business as well as in my personal life. Generally, people treat me in kind. Last week I had a blip on my screen. Read more

read about increasing online presence

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1: Why Your Business Must Embrace Social Media Yesterday

embrace-social-mediaThe beauty of social media, if done properly, is that you can be responsive, interact with customers in ways you had not envisioned, and build a community of supporters. Read more on Forbes.com

2: How Google Judges Quality and What You Should Do About It

google-judges-qualityEveryone likes to talk about content being king, and the importance of quality content. Quality applies to the site as a whole. It’s time that we truly understand what it means to have quality content. Read more by Neil Patel.

3:  9 Facebook Marketing Hacks: Tips & Tricks to Grow Your Audience

facebook-marketing-hackesThe best Facebook hacks that make managing your workflow and growing your audience a little less taxing. From organic to paid, here are the top tips and tricks from you and your peers. Read more on Sprout Social.

4: Latest Google Update – Mobile Optimization – Does Your Site Comply?

google mobile-optimizationThis newest algorithm update will hit websites that are not currently of the mobile friendly variety. In other words, if your website is not optimized for use across all mobile devices, you could find that your site will experience a serious drop in its rankings. Read more on Social Media Today.

I hope that you have found these articles about building your online presence useful. Visit my Scoop.it page to view over 100 articles on this very same topic. You may also enjoy the articles I am recommending this month on the topic of Empowering Entrepreneurs.  I look forward to sharing new pieces with you every month.

I would love to hear from you on any of these topics.  I hope you will contact me with your thoughts and comments.

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I recently sat in on a presentation by Dana D’Orsi, business & lifestyle coach, motivational speaker and the creator of The Savvy Success System™.  She gave us so much to think about in while speaking about “Yuck-Free Marketing”.

My main takeaway?  “You are in the business of marketing your business”.  She told us that right now, there are people who need us.  It is our duty to help them find us! Therefore, marketing is not what you do to sell your goods or services, it’s something you do FOR your potential clients.

This made me think harder about how much I believe that becoming the resource is THE KEY for increasing social media success. We will want to be constantly be on the lookout for great pieces to share that relate to our area of expertise.  We want to have a way to let people know that when they have a question about anything in our realm of interest, we would have some information to share with them that might help.

I recently read an article on one of MY favorite resources, Copyblogger.  The article,  30 Ways to Build the “Know, Like and Trust” Factor that Grows an Audience shares 10 ways to get known online, 10 ways to build likeability online, and 10 factors that build trust with your audience.

My favorite takeaways from this article:

Get Known:

  • Once you’ve identified who your audience will be (buyer persona), make sure to use content and engagement to position yourself as the authority in your niche
  • Build relationships with key influencers
  • Consider guest blogging

Build Likeability:

  • Be authentic and real with your unique voice
  • Become involved in two-way conversation
  • Share content and promote others.

Build Trust:

  • Be consistently relevant and good
  • Incorporate testimonials
  • Give away a free taste of some of our best stuff

When everything else is equal, people will do business with someone who they

These kinds of results do not come quickly, nor do they come easily for most. We need to make sure that we are consistently providing value, positioning ourselves as THE GO TO.

I would like to share that I have found it so much easier and more enjoyable to market my self since I changed my outlook.  I am certain that the services I provide ARE what small, local businesses are looking for.  I have decided that I will NOT treat all of my clients the same, but will partner with each one separately to provide unique and individual care tailored to their own needs.  Once I made that commitment to myself and to my clients, everything else has become so much more enjoyable and effective.

I challenge you to do the same.  Become the Resource.  There ARE people out there looking for YOU.

suggested reads for empowering entrepreneurs

Here are this month’s picks of helpful articles for empowering entrepreneurs.

1. 6 Reasons Why Authenticity is the Key to Success

authenticityAuthenticity means not acting like someone else, voicing your own truths. Don’t be pressured into decisions or judgments by outside influences. Trust your heart & gut instinct.
Read more on Addicted2Success. Read more

suggested reads for empowering entrepreneurs

Here are this month’s picks of helpful articles for empowering entrepreneurs.

1. The 3 Ways Entrepreneurs Fail at Personal Branding

personal branding mistakes - entrepreneursA strong personal brand will help your business, but it’s not always easy to do. Avoid these three mistakes to help ensure others know what you can contribute, and help pull you ahead of the competition.
Read more on Entrepreneur.

Read more

So, I am two weeks into a six-week committment I have made for myself.  One hour a week, I am meeting with Kemi Sorinmade of the Growth Studio.  We are reviewing “The 15 Invaluable Laws of Growth” as presented by John C. Maxwell.

write it down - make it happen

One thing that Kemi mentions over and over; “If you write it down, it is more likely to become a reality.  Just by writing it down, it seems to be internalized.” So, I have decided to blog about this experience. This is a tool to help me review and internalize the content I am ingesting at these meetings. Read more

In which I answer “What do I think should be improved?”.

As I continue this challenge as a personal journey for self-actualization, I will focus on what I think should be improved in myself from a professional standpoint.  This could be uncomfortable, I suppose.  If I acknowledge that something should be improved, I will have to take ownership of actually improving it.  If I haven’t already addressed it, it’s probably something I didn’t really want to deal with anyway.

Hmmmm.  always improvement needed, in many areas, I suppose.  Which one will I own up to here?

I will go with time-management  My friend, Tamara Myles, has taught me that time-management is actually choice-management. She states that we all have exactly the same amount of time each day.  It’s how we choose to use our time that is the important thing. So, I will have to edit my statement to say that I probably should work on fine-tuning my choice-management.

I think I like to think that I am a wonderful multi-tasker.  Fact is, at the end of the day, I am not always exactly certain that I accomplished as much as I thought I would or should.  On the other hand, free-forming through my day does bring me to some interesting places.  I think it must be my constant quest for knowledge that brings me to so many different sources of information.  That’s probably how I ended up as a social media professional after all.  In addition to wanting to connect people to other people and their services, I want to know everything that’s going on – all of the time.

Again, in keeping with my intent for this exercise, I will set my intention to improving my choice management to result in better time management.  I believe that this will help me to feel in control of the direction that my work will take me.

time management

Thank you, #YourTurnChallengeSeth Godin and Winnie Kao. This challenge has been quite valuable to me so far.  Taking a few minutes each day to review where I am and where I want to be is helping me to set lasting intentions.

Walking

Second installment in the #YourTurnChallenge in which I answer “What is important to you?”

Disclaimer – As this is a website about building online presence, and about my professional work, and often, about my dog – please know that it is to be assumed that my family, friends and memories are of utmost importance to me.  They are just not what I discuss on this blog.

When I answer this Your Turn Challenge question this way today, it is because the Challenge has already started to make me think more clearly about my professional persona.  Yesterday, I wrote about my intention to work as who I absolutely am. I mentioned that talking things over with friends and strangers seemed to help clarify that intent.  But here’s where the deal was sealed.

It was Friday.  It had been over 3 weeks since I had spent any time at all on the trails with Kenai.  She had just experienced 3 weeks of a house full of visitors and of being tortured by rompings, teasing and razor-sharp teeth of her new puppy-sister, Stella, a 4 month old bloodhound pup. I had been thinking long and hard about which direction to take with my business. We were both overdue for a good long hike.

As we entered Borderland State Park at West Side Trail, I was thinking about the Your Turn Challenge I had just committed myself to do.  I had put it out there on Twitter, so I guess I was committed.

And there it was – My Turn.My Turn - #yourturnchallenge

This is the beginning of the path where I look up and realize how wise I was to lace up my Keen hiking boots, don the gloves and ear-warmers, grab the leash and head outside with Kenai. This is where I turn toward the next hour of clarity.

My Turn – where I realized that being who I absolutely am – where I can let go of others’ expectations and simply focus on what it is I do best and enjoy the most.

What is important to me?

It is important to me to keep a keen sense of self in which I am providing service, insight and wisdom to those with whom I partner.

kenai, black german shepherd dog, gsd. helping me on my challenge.It is very important to me to take walks in the woods with my dog.