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Is there a simple way to get more people to read your content?

It’s the first thing I will tell someone who wants to increase their online presence: “You need to create content!”  In my opinion, content on a website is the foundation to every other avenue of online existence.  Once the content is there, you can proceed to utilize it in unlimited ways. You will be able to extract the ‘yummy nuggets” to use on Facebook, Pinterest, Google +, LinkedIn, Twitter, and more.  Each blog post or website landing page can provide you with any number of posts.  Add images and you are well on your way to being able to make the content freely available to your audience.

But – this won’t necessarily make your audience actually read the content.  And, you can be very sure they will absolutely not read it if the content is boring, ordinary, too dense. Not only will they not read this content, they will likely avoid clicking through to your content in the future, as well.

content people will read

A recent article on the Copyblogger, 8 Incredibly Simple Ways to Get More People to Read Your Content, addresses exactly that challenge.  In this article, Pamela Wilson empathizes with those of us who spend hours agonizing over every phrase, every word…. working so hard to try to be clever, insightful, snarky, smart.  After all of that attention to detail, we do finally publish our article only to find that nobody reads them.  We receive no comments, no shares, no applause.  Pamela suggests that we could be writing less, but styling our text to make it easier to read.

In this age of the 2.7 second attention span, we need to get our readers to move out of ‘scan’ mode and into ‘read and interact’ mode.  We will need to structure our posts to be easily digested by breaking them up in to bite-sized portions.  Try constructing your paragraphs with the conclusion stated first, with the supporting comments following. Help your readers decide at which point they will want to get in close to learn more.

Here are some of the design elements outlined in the Copyblogger article: Read more

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Personal Branding – Be Better at Teaching

Have I ever mentioned Marcus Sheridan to you?

One day, I was hiking Split Rock Trail at Borderland State Park while listening to one of my favorite podcasts from The Social Media Examiner. This day, Michael Stelzner was interviewing Marcus Sheridan of Rock River Pools and The Sales Lion.

Marcus Sheridan passionately asserts that blogging is essentially about teaching the people about your self and your industry. He says that it is important for your business to be better at teaching than anyone else in the world. All we had to do was to answer every question that our clients had ever asked!  We had to have searchable content that answered the exact query that a user might type into Google. Brilliant! Listen to the podcast.

personal branding

Honestly, I had to stop at the top of one of the trails to email my clients to tell them about this revelation!

Last month, I had the amazing good fortune to sit in on Marcus Sheridan’s presentation at Inbound 2014. The energy in the room was a cross between an evangelistic revival meeting and a rock concert. He had us all drinking the Inbound Marketing Kool-Aid!

The number one question he wanted us to answer on our website?

How much?  

So I did.

I came directly home and wrote a blog that outlines the many variables which will affect how much social media services cost.  Then, I added my own pricing structure on my “what I do” page.  The process was strangely liberating.

Marcus Sheridan and me

As you may already realize, I am passionate about helping my connections create their authentic online presence and their personal branding strategy.  Helping folks who are in my ‘tribe’, my ‘circles’, my ‘network’, learn about and use the tools available to them ultimately strengthens the reach for all of us.

I am very excited to start offering group social media sessions to be able to teach new skills and resources to local entrepreneurs.  Social media, contact relationship management, e-newsletters, website upkeep will be among the topics covered in these group sessions.  Learn more.

More on Social Media and Personal Branding



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Content Curation and Sharing

Using the Power of You.
As I mentioned in my previous blog, Social Media and Personal Branding, there are loads of folks who want to learn what you have to share. Your followers are interested in watching you follow your passion for your area of expertise. By sharing interesting articles (including your own, as much as possible) you are establishing yourself as a resource for others who want to learn more about you and your business

Content Curation – What is That All About?
Content curation is the process of making your way through the vast amounts of content available on the web to then be able sift, sort, arrange and present it in a meaningful and organized way.  You will want to be choosy to pick the best content that is important and relevant to your own community. Often, curated content may be organized around a particular theme.

personal brandingCurating great content can help you as a  small business owner establish yourself as a thought leader, a valuable resource within your spheres of online presence, thus strengthening your personal brand.  You essentially become the “go-to” authority for issues or topics related to your industry.

By curating relevant content, you develop the ability to serve up frequent content which then increases your opportunities for interaction, which can help exposure over time as you strengthen your online personal branding.

This means that you will need a number of reliable sources to turn to for access to interesting and appropriate articles.

There are many tools and personal favorite methods for collecting articles that are relevant to you and your business.

Here are my current top 6 content curation sources and tools. Read more

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Social Media and Personal Branding

Where to begin?  You have started your own business.  You’ve invested in a website to highlight your product or service.  You may have even begun to add content to your website to help visitors learn more about your product or service. How will you develop a social media online presence for your personal brand?

As I mentioned in the previous blog, Personal Branding for the Small Business Owner, personal branding is about identifying and then communicating what makes you unique and relevant and allows you to differentiate yourself to your target audience. Your online relationships will grow through the sharing, liking, and commenting on posts from people you have identified as influencers and/or evangelists. But what will you bring to the party?

Be the source!


Be constantly on the lookout for great pieces to share that relate to your area of expertise.  Find websites that relate to your industry and bookmark them, or follow them on social media, or sign up to receive their newsletter.  When experts in your industry, or related industries, share their great content and you think that folks who follow you on your platforms might be interested in it as well, share it with an insightful comment of your own. Let your audience know what you liked (or disliked) about the article.  Let them know where in the article they might find the information that will help them with whatever challenge they may be faced with.

Schedule your posts out. Read more

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Personal Branding for the Small Business Owner

Most of the people in my networking circles are solo-preneurs, small business owners. Realizing that a strong online presence will benefit their business, they often ask which social media and networking platforms would be the most benefit to their goals. Although they have just used those exact words, “Social Media Networking”, many remain hesitant, almost adverse, to actually putting themselves out there to be “Social” in order to “Network” on the “Media”. Often I hear these words: “I don’t want any of my personal stuff out there” or “I don’t think what I have to say matters online”. As a small business owner, your personal brand and business brand overlap on social media, whether you want them to or not.

personal branding

For a small business owner, the single most important part of building a personal brand is to be exactly who you are. Be authentic. Be genuine. (But Better!)
I say “But Better” because the online persona that you will build for your professional self gets to benefit from planning. It gives you time to edit your thoughts and offerings. Read more