Empowering Entrepreneurs
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Empowering Entrepreneurs – July 2015

Empowering Entrepreneurs

Here are this month’s picks of helpful articles for empowering entrepreneurs. This month’s choices highlight some habits and strategies for personal success. Read more

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Suggested Reads -February 2015 – Online Presence

read about increasing online presence

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1. 10 Successful Facebook Marketing Examples

successful facebook marketingAs Facebook news feed continues to change, it’s important to figure out how to make the platform work for you. This article shares tips to incorporate their tactics into your own Facebook marketing plan.
Read this article in the Social Media Examiner.

Read more

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Social Media “Tribes”

social media divasI spent this morning in the Kensington Real Estate conference room, (Thanks, Sheryle) Happy to be at the opposite end of the table from the donuts, cruellers and candy,  I sat back in appreciation, once again, of the unique learning, networking and sharing methods of a group of women who are life-long learners.  Jumping from subject to subject, we covered topics that ranged from cooking apps for our phones (BigOven.com )  to admiration for ‘paperless’ office techniques (Evernote, Cloud Computing, iPad, DotLoop) to planning Google+ Hangouts.

The Social Media Divas are an amazing group of women that decided, three years ago, to work together as a marketing team to help grow each other’s business using social media. Working as a team means knowing. liking and commenting, sharing.

Today’s questions and conversation.

How do I keep up on my blog?  

  • Use your recording feature on your cell phone to record text while you are driving home from work
  • Schedule a block of time each week and use it solely for this purpose (suggested 2 hours)
  • Ask for guest bloggers to send you some content on their specialty

Naked Brand

Getting the corporate structure to get the concept of social media.  Bolocco CEO tweets – if its too cold in one of the branches, he responds immediately.  Pepsi, UnderArnour, Zappos are other companies who have an active and responsive social media program. The culture in business  has changed.  The consumer wants to connect with the Brand.

Employees as an extension of the social media team

Engaging on Google+, LinkedIn, Vine – as each employee wants to be involved in social media – give them a new avenue.  The beauty of Google+ is its easier to use the circles so that you can control the group that sees each post.

“People will support that which they help to create” – Aileen McDonough, 3am Writers

Every time the “Divas” meet, we jump from subject to subject with incredible speed.  Each of us brings to the table a new question, a new tool, or a new observation to share with the others.

As a solo entrepreneur, it is extremely helpful to set up systems to make certain that we have an opportunity to share ideas, frustrations and new knowledge with like-minded people.  I feel incredibly fortunate to be included in this group of electric women.

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My Three Words

my 3 wordsIt took over a week, but I finally completed the task presented by Chris Brogan in his January 1 blog “My 3 Words for 2013

In his blog, Chris explains that every year, he chooses three words to help him focus his goals and efforts.      He feels that using this concept, he is able to think in more dimensions about how he lives his life, how he sets and meets his goals.

Chris explains that the three word concept works best when the words are positive in spirit, when they are chosen to help with the huge picture.

I presented the blog article to the members of the Women’s Business Network of SE MA.  These inspiring women came up with very interesting choices:

  • One massage therapist chose:  Joyfully. Step Forward.
  • Our bookkeeper/runner chose:  Run. Prioritize. Enjoy.
  • Our travel agent chose: Enjoy Life Daily
  • Another massage therapist chose: Dream. Do. Savor.
  • Our medium chose: Manifest Abundance. Share.

I wanted to try Chris’ concept this year for a specific and personal reason.  In my life, there is always so much, too much, information and activity surrounding me.  Between my large, busy family, the constant information flow of my work, and my own continual research, the idea of simplifying it all into 3 unifying words really appealed to me.

I had really enjoyed an article written by my friend, Jen Vondenbrink, in her Life Simplified blog article titled 3 Words – A New Type of Resolution.  Jen enjoyed Chris’ 3 word concept because she is of the opinion that resolutions often seem unrealistic and unattainable, as though they were wishes rather than true goals.  In 2012, Jen chose the words  Own. Inspire. Grow.  She explains her reasoning in her article.

In contemplating the words I would embrace, I originally thought that I would decide upon words that I would use in my business.  I would need to come up with 3 words to help simplify and collate the hundreds of tasks that I perform for the large variety of businesses.  I really didn’t consider that I might actually end up with words that could also apply to the rest of my life, as well.

The words I chose:

  • Listen
  • Learn
  • Implement

I embrace my role as a natural “connector”.   Helping folks connect to services and others who might fulfill a quest of theirs is my absolute favorite thing to do.  By listening to the person that I am with, I will learn what their need is, and can then implement some action to help them.   This is not only true in my role as social media consultant, but certainly true as well in my most important roles as wife, mother and daughter.

It took a while, but I am very happy that these are the 3 words that came to me.  As the year moves forward, I will occasionally check in to let you know how the words are working in that moment.

This is Great Stuff.

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Promises – The Big Stuff

The Big Promise
A post this morning by marketing maven, Seth Godin, gave me a double take – at first, I thought that his piece on small promises was meant for us to take note of all the little things we say that we are going to do and make sure to DO THEM. But, then, when I read it again, the following line struck me.

“The big promises of transparency and care, of design and passion, of commitment and stewardship–we ought to be demanding more of this. “

Well of course….. That makes so much sense. This is my goal for all of my clients. My clients are hard-working, honest, giving people who provide meaningful services. They care deeply not only about their clients and customers, but I have found them to care deeply about their employees, as well. We work together, through their online platforms to create a strategy of transparency and care – to publicize their passion for their business and their commitment to their employees. This their big promise to their customers. This is my big promise to my clients.

Thank you for the post, Seth.

Read Seth’s full post.

This is Great Stuff!

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Changing Algorithms for Facebook Newsfeed

Honestly, I am not sure what to make of this information.

A recent article in Social Media Demand puts forward the question of organic Facebook views vs. paid views.  The author, Carolyn Martin,  puts forward that in the past, her organization measured an organic reach of approximately 20 percent.   Recently, they are measuring a reach of only about 10 percent of their fan base per post.

FB promoted posts

The company examined more of their best practices, along with tweaking their content and did find that by using the “promote post” feature, along with compelling content, they were able to reach significantly more of their followers.   Ms. Martin comes to the conclusion that “in order to shine and be seen on the newsfeed, a post from a page needs to be popular, which is defined as being shared, liked or interesting.”

I can appreciate the point that she makes about companies who have pages that just don’t get interactions such as ‘shares’ or ‘likes’. These companies may still have great content to share with their followers, but do not elicit engagement.

I will be curious to see what other social media managers notice with their accounts. This will be a subject that will be interesting to follow.

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Never Ending Quest to Learn

One thing I have learned is that I always have more to learn.

And.. I love to learn new stuff.    I think that may be why I am so drawn to social media, blogging, and other online avenues.  There is ALWAYS more to learn !

HarborOne U in Mansfield has a very impressive autumn calendar of free workshops, seminars and classes for a wide variety of business and personal learning opportunities.
Topics include:

I am pretty excited about sitting in on many of these…. to keep learning new things, while being reminded of fun stuff I may have not been using lately. Let me know if you attend any of the HarborOneU classes, I would love to share notes.

I am always excited to bring new material and insights to my clients.

Stay tuned….I’ll fill you in on what I learn….

Peace,
Susan