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Social Listening to Boost Your Business

Do you monitor what people are saying about your industry online? Do you use that information to your benefit?

social listening

Social listening (also called media monitoring) is about spending time online and on social platforms to see what’s being said about areas that have to do with your industry.

Follow other businesses that are similar to yours. Keep up with industry-specific hashtags, as well as trending topics to see what people are talking about. Listen to what your own contacts are talking about. Offer helpful advice to challenges they are facing. Then, work these topics in to your marketing strategies.

Here’s an example of someone who mastered social listening:

Read more

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Get Found Resources

get found - build your online presence

 “Get Found – OWN Your Online Presence”

Here are a few helpful resources that may help you while you are building your online presence for your own business.

I hope these articles will be helpful to you.  Please Contact me with any questions or comments.

For your consideration:

Are You Getting Found?

Schedule a 60 – 90-minute private session with me to conduct an in-depth assessment of your online presence, your desired results and best path to achieve your goals. Following our session together, I will send a very detailed written appraisal with a clear initial action plan for your organization. There will be one follow-up phone session 2-3 weeks after our meeting to gauge progress.                 $289

Learn more about my service offerings and fee scheduling.

Contact me for more information.

Let’s stay connected:

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make the most of your networking groups
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Make the Most of your Local Business Networking Group.

make the most of your networking groupsOne of the most common pieces of wisdom more experienced business people will share is that business networking is the quickest and most effective way to successfully growing your business. It is commonly stated and widely accepted that “people will do business with other people they know long before they’ll do business with people they find through an advertisement”.  It’s the Know ~ Like ~ Trust concept.

Your local networking efforts probably should not be centered around trying to making direct sales. (Although, clearly, direct sales would logically occur as a result.)  Through local business networking you will build your professional connections. The networking activities will help to establish trust. New business through new opportunities is inevitable.  You will increase your own personal knowledge while learning about others.  And, do not forget about that golden nugget: word-of-mouth advertising.

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Inbound15 – My Takeaways

Each year, HubSpot sponsors 4 days of truly inspiring events to over 10,000 inspired marketers from every industry. The conference offers over 170 educational sessions along with five pretty incredible keynote speakers. To my good fortune, the conference is held right here in Boston. I packed up my computer and a notebook, hopped on the MBTA and spent the second week of September at the Boston Convention and Event Center in beautiful Seaport.

Before I post my notes, you actually might be wondering what, exactly IS inbound marketing?

HubSpot describes Inbound Marketing: Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

what is inbound marketing

HubSpot illustrates Inbound Marketing

I ended up with pages and pages of great takeaways – Seriously – I could talk about this for days – so if you have some time, and want to hear more, give me a call – We can set up a time to chat.  But since less is more…. I have carved my list down to

My 9 Best Takeaways from Inbound15

 

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Consider Outsourcing Your Social Media

outsourcing social mediaDon’t get me wrong.  Nothing – absolutely nothing – will ever replace the real-time, real-life engagement on social media.  Your personal or business brand will always depend on the interactions that your business has with its clients and customers.

That said, there is an amazing power in creating and pre-posting branded and relevant posts on your social media platforms.  When these planned posts fill up a content calendar, it frees you to use your talents and time to create deeper content, deeper relationships and follow your own passion and goals, without being side-railed.

When you are involved with the day-to-day running of your own business, you may already be overwhelmed with the stress with other daily tasks. Trying to navigate social media platforms, strategies and engagement often adds to the frustration of not being able to  “get it all done” Read more

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How to Schedule Posts on Facebook

schedule posts on facebook

The #1 comment I hear from small business owners: “I can not keep up with my social media posts!”

It’s true, the everyday business of business is naturally going to take precedence over trying to come up with an engaging, educational, entertaining Facebook post each day.

Here is my first piece of advice that I give to everyone who tells me that this is their pain point:

Set yourself up with a system to schedule your Facebook posts.

Read more

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Suggested Reads – April 2015 – Online Presence

read about increasing online presence

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1: Why Your Business Must Embrace Social Media Yesterday

embrace-social-mediaThe beauty of social media, if done properly, is that you can be responsive, interact with customers in ways you had not envisioned, and build a community of supporters. Read more on Forbes.com

2: How Google Judges Quality and What You Should Do About It

google-judges-qualityEveryone likes to talk about content being king, and the importance of quality content. Quality applies to the site as a whole. It’s time that we truly understand what it means to have quality content. Read more by Neil Patel.

3:  9 Facebook Marketing Hacks: Tips & Tricks to Grow Your Audience

facebook-marketing-hackesThe best Facebook hacks that make managing your workflow and growing your audience a little less taxing. From organic to paid, here are the top tips and tricks from you and your peers. Read more on Sprout Social.

4: Latest Google Update – Mobile Optimization – Does Your Site Comply?

google mobile-optimizationThis newest algorithm update will hit websites that are not currently of the mobile friendly variety. In other words, if your website is not optimized for use across all mobile devices, you could find that your site will experience a serious drop in its rankings. Read more on Social Media Today.

I hope that you have found these articles about building your online presence useful. Visit my Scoop.it page to view over 100 articles on this very same topic. You may also enjoy the articles I am recommending this month on the topic of Empowering Entrepreneurs.  I look forward to sharing new pieces with you every month.

I would love to hear from you on any of these topics.  I hope you will contact me with your thoughts and comments.

Subscribe to "Making Connections" - monthly newsletterWant to connect?
Receive a monthly edition of “Making Connections” in your email inbox.
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Suggested Reads – April 2015 – Entrepreneurs

suggested reads for empowering entrepreneurs

Here are this month’s picks of helpful articles for empowering entrepreneurs.

1: Steve Jobs Took Long Walks and Why You Should Too

Ntake long walksot only will it make you more creative, it will help you get those ideas over to your colleagues better and allow you to fit more into your day. All while helping you not to die early.  Read more on the Canva blog.

2: 10 Ways to Stop Feeling Overworked and Overwhelmed

overworked“The only person who is going to keep you from feeling overworked and overwhelmed is you.” Commit to intentionally managing your time so you have a fighting chance of showing up at your best: your most inspired, your most productive, and your most “in the flow.”  Read more on LinkedIn Pulse.

3: 10 Tips on Managing Information Overload

info-overloadDo you feel like you’re constantly being flooded with more information than your brain can handle? Emails, texts, tweets, wall posts, your news feed, voicemails, snail mail, messages…If you’re feeling like it’s all too much, here are 10 quick tips to manage information overload. Read more from Dana D’Orsi

4: 9 Things Successful People Do Differently

successfulDecades of research on achievement suggests that successful people reach their goals not simply because of who they are, but more often because of what they do. You don’t need to become a different person to become a more successful one. Read more on the Harvard Business Review.

I hope that you have found these articles about empowering entrepreneurs useful. Visit my Scoop.it page to view over 100 articles on this very same topic. You may also enjoy the articles I am recommending this month on the topic of Increasing Online Presence.  I look forward to sharing new pieces with you every month.

I would love to hear from you on any of these topics.  I hope you will contact me with your thoughts and comments.

Subscribe to "Making Connections" - monthly newsletterWant to connect?
Receive a monthly edition of “Making Connections” in your email inbox.
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Know, Like, Trust

I recently sat in on a presentation by Dana D’Orsi, business & lifestyle coach, motivational speaker and the creator of The Savvy Success System™.  She gave us so much to think about in while speaking about “Yuck-Free Marketing”.

My main takeaway?  “You are in the business of marketing your business”.  She told us that right now, there are people who need us.  It is our duty to help them find us! Therefore, marketing is not what you do to sell your goods or services, it’s something you do FOR your potential clients.

This made me think harder about how much I believe that becoming the resource is THE KEY for increasing social media success. We will want to be constantly be on the lookout for great pieces to share that relate to our area of expertise.  We want to have a way to let people know that when they have a question about anything in our realm of interest, we would have some information to share with them that might help.

I recently read an article on one of MY favorite resources, Copyblogger.  The article,  30 Ways to Build the “Know, Like and Trust” Factor that Grows an Audience shares 10 ways to get known online, 10 ways to build likeability online, and 10 factors that build trust with your audience.

My favorite takeaways from this article:

Get Known:

  • Once you’ve identified who your audience will be (buyer persona), make sure to use content and engagement to position yourself as the authority in your niche
  • Build relationships with key influencers
  • Consider guest blogging

Build Likeability:

  • Be authentic and real with your unique voice
  • Become involved in two-way conversation
  • Share content and promote others.

Build Trust:

  • Be consistently relevant and good
  • Incorporate testimonials
  • Give away a free taste of some of our best stuff

When everything else is equal, people will do business with someone who they

These kinds of results do not come quickly, nor do they come easily for most. We need to make sure that we are consistently providing value, positioning ourselves as THE GO TO.

I would like to share that I have found it so much easier and more enjoyable to market my self since I changed my outlook.  I am certain that the services I provide ARE what small, local businesses are looking for.  I have decided that I will NOT treat all of my clients the same, but will partner with each one separately to provide unique and individual care tailored to their own needs.  Once I made that commitment to myself and to my clients, everything else has become so much more enjoyable and effective.

I challenge you to do the same.  Become the Resource.  There ARE people out there looking for YOU.

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Group Social Media Workshops

As you may already realize, I am passionate about helping my connections create their authentic online presence.  Teaching folks who are in my ‘tribe’, my ‘circles’, my ‘network’, learn about and use the tools available to them ultimately strengthens the reach for all of us.

I am offering “Small Group Social Media” sessions.  Each 2-hour session will be based on the questions pre-posed by participants on anything they would like to learn about their online presence. Alternatively, the session can be built around a particular topic, such as the samples described below.

Schedule a small group session that fits your schedule. These small group workshops are ideal for offices with a number of employees who can help your business increase online presence through their own personal brands. These group sessions are appropriate for 2-6 participants. The 1.5-hour workshop will include hands-on activities to get you and your team up and running right away. The presentation will be followed up with a detailed summary of our session and will include your top 3 priorities to focus upon to get your platforms going.  This program includes one follow up phone call 1-2 weeks after the workshop to answer questions and gauge progress.
Group Session Fee: $289

Group Social Media Sessions

Social Media Group Session Topic Suggestions:

Content curation and sharing is a key to increasing online presence. Once you have content to share, your other online platforms all fall into place – social media, online listings, email newsletters, etc. Keeping in touch with your engaged audience can convert them to your most avid evangelists. Regularly scheduled touchpoints, offering valuable information – real value – and an easy way to keep in touch with you, may be your most useful tool yet.

We will take this time to explore your own business, how it relates to your audience, and how you can use your own passions and interests to build your personal and professional brand.

As you may already realize, I am passionate about helping my connections create their authentic online presence. 

I am incredibly excited to be able to offer a significant fee reduction to those of you who are interested in having personalized social media coaching without the one-on-one consultation fees.

I am absolutely certain that the questions each person offers will open up lots of learning opportunities, not only about creating online presence but also about each others’ businesses.

Please, contact me for more info any time if you have any questions at all.

Warmly,
Susan

schedule a free 15 minute consultation

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Suggested Reads – February 2015 – Entrepreneurs

suggested reads for empowering entrepreneurs

Here are this month’s picks of helpful articles for empowering entrepreneurs.

1. The 3 Ways Entrepreneurs Fail at Personal Branding

personal branding mistakes - entrepreneursA strong personal brand will help your business, but it’s not always easy to do. Avoid these three mistakes to help ensure others know what you can contribute, and help pull you ahead of the competition.
Read more on Entrepreneur.

Read more

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Learning to Grow

So, I am two weeks into a six-week committment I have made for myself.  One hour a week, I am meeting with Kemi Sorinmade of the Growth Studio.  We are reviewing “The 15 Invaluable Laws of Growth” as presented by John C. Maxwell.

write it down - make it happen

One thing that Kemi mentions over and over; “If you write it down, it is more likely to become a reality.  Just by writing it down, it seems to be internalized.” So, I have decided to blog about this experience. This is a tool to help me review and internalize the content I am ingesting at these meetings. Read more