Social media can be used to help you build a presence online for your business. You can build a presence on Facebook, LinkedIn, Twitter, Instagram, and many more.

ask me about digital marketing

I don’t have all the answers – but I do have some of the answers.

Here is this month’s installment of:
“Ask Me Another – Your Digital Marketing Questions Answered”

Question:  Do I Really Have to Be on Every Social Network?

Answer: Yikes! No!

Although you might think it’d be great to increase your visibility by jumping on every available social network, seriously – it’s just too much to take on! Instead of creating accounts just for the sake having a profile, get strategic with the networks you choose.

How do I figure out which social networks to become active on?

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Empowering Entrepreneurs

Empowering Entrepreneurs

I’ve rounded up 5 of my top picks of articles to empower entrepreneurs. Read more

what's your superpower

Growing up, I just loved comic books.  I read Batman, Superman, Lost in Space, Hulk, Captain Marvel. And then, there were the tv characters. Every week I would tune in to watch Adam West as Batman. Of course, I was fascinated by Julie Newmar as Catwoman, Yvonne Craig as Batgirl , and Lynda Carter as Wonderwoman, as I strived to try to figure out where I would fit in when it was time to save the world. Pippi Longstocking’s adventurous spirit fascinated me and I read every one of the Nancy Drew Mysteries books. Just imagine what a young girl could accomplish with focus, determination, spirit and – maybe, just one superpower.

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read about increasing online presence

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1. The Art of Social Media: LinkedIn Edition

art-of-social-media“LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. ” Guy Kawasaki shares his best tips tapping the social-media power of LinkedIn.
Find this article on SlideShare.

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create content that is useful, engaging, easy to digest

I’m sure you’ve heard it over and over again. You absolutely must create content for your platforms.

Are you clear as to why that’s important? The main mission of content marketing is to reach and engage with your audience while also building trust. When performed consistently, content marketing makes it that much more likely that when your audience is, indeed, ready to buy or hire a service, they will consider you.  You will be top of mind and trusted.

create content that is useful, engaging, easy to digestToday’s audiences are more savvy and they are absolutely more demanding.  None of us will settle for the same-old-same-old. It’s up to us to create content that is useful, engaging, easy to digest and easy to access. If we don’t offer up information that folks will actually read and find useful, it’s likely they’ll just head somewhere else.

I know – I hear it every day – “I just don’t have time to come up with something all the time!”
I wonder if it will surprise you to know that some of the best content marketers not only create their own great content, but they’ll often beef it up with a percentage of curated content.
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Those online and local businesses who have done a good job making me keep them top-of-mind when it comes to my holiday events and shopping will definitely reap the benefits this coming month when I use their services, buy their products, or refer them to a friend.

What keeps a company top-of-mind for me?top of mind social media

  • Branded images
  • Useful content
  • Relevant and consistent emails
  • They ‘get me’

Here’s what I mean by that: Read more

are you listening to your audience?

Do you monitor what people are saying about your industry online? Do you use that information to your benefit?

are you listening to your audience?

Social listening (also called media monitoring) is about spending time online and on social platforms to see what’s being said about areas that have to do with your industry.

Follow other businesses that are similar to yours. Keep up with industry-specific hashtags, as well as trending topics to see what people are talking about. Listen to what your own contacts are talking about. Offer helpful advice to challenges they are facing. Then, work these topics in to your marketing strategies.

Here’s an example of someone who mastered social listening:

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get found - build your online presence

 “Get Found – OWN Your Online Presence”

Here are a few helpful resources that may help you while you are building your online presence for your own business.

I hope these articles will be helpful to you.  Please Contact me with any questions or comments.

For your consideration:

Are You Getting Found?

Schedule a 60 – 90-minute private session with me to conduct an in-depth assessment of your online presence, your desired results and best path to achieve your goals. Following our session together, I will send a very detailed written appraisal with a clear initial action plan for your organization. There will be one follow-up phone session 2-3 weeks after our meeting to gauge progress.                 $289

Learn more about my service offerings and fee scheduling.

Contact me for more information.

Let’s stay connected:

making online connectionsView past issues of “Making Connections”

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make the most of your networking groups

One of the most common pieces of wisdom more experienced business people will share is that business networking is the quickest and most effective way to successfully growing your business. It is commonly stated and widely accepted that “people will do business with other people they know long before they’ll do business with people they […]

Each year, HubSpot sponsors 4 days of truly inspiring events to over 10,000 inspired marketers from every industry. The conference offers over 170 educational sessions along with five pretty incredible keynote speakers. To my good fortune, the conference is held right here in Boston. I packed up my computer and a notebook, hopped on the MBTA and spent the second week of September at the Boston Convention and Event Center in beautiful Seaport.

Before I post my notes, you actually might be wondering what, exactly IS inbound marketing?

HubSpot describes Inbound Marketing: Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more. By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

what is inbound marketing

HubSpot illustrates Inbound Marketing

I ended up with pages and pages of great takeaways – Seriously – I could talk about this for days – so if you have some time, and want to hear more, give me a call – We can set up a time to chat.  But since less is more…. I have carved my list down to

My 9 Best Takeaways from Inbound15

 

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outsourcing social mediaDon’t get me wrong.  Nothing – absolutely nothing – will ever replace the real-time, real-life engagement on social media.  Your personal or business brand will always depend on the interactions that your business has with its clients and customers.

That said, there is an amazing power in creating and pre-posting branded and relevant posts on your social media platforms.  When these planned posts fill up a content calendar, it frees you to use your talents and time to create deeper content, deeper relationships and follow your own passion and goals, without being side-railed.

When you are involved with the day-to-day running of your own business, you may already be overwhelmed with the stress with other daily tasks. Trying to navigate social media platforms, strategies and engagement often adds to the frustration of not being able to  “get it all done” Read more

schedule posts on facebook

The #1 comment I hear from small business owners: “I can not keep up with my social media posts!”

It’s true, the everyday business of business is naturally going to take precedence over trying to come up with an engaging, educational, entertaining Facebook post each day.

Here is my first piece of advice that I give to everyone who tells me that this is their pain point:

Set yourself up with a system to schedule your Facebook posts.

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