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Changing Algorithms for Facebook Newsfeed

Honestly, I am not sure what to make of this information.

A recent article in Social Media Demand puts forward the question of organic Facebook views vs. paid views.  The author, Carolyn Martin,  puts forward that in the past, her organization measured an organic reach of approximately 20 percent.   Recently, they are measuring a reach of only about 10 percent of their fan base per post.

FB promoted posts

The company examined more of their best practices, along with tweaking their content and did find that by using the “promote post” feature, along with compelling content, they were able to reach significantly more of their followers.   Ms. Martin comes to the conclusion that “in order to shine and be seen on the newsfeed, a post from a page needs to be popular, which is defined as being shared, liked or interesting.”

I can appreciate the point that she makes about companies who have pages that just don’t get interactions such as ‘shares’ or ‘likes’. These companies may still have great content to share with their followers, but do not elicit engagement.

I will be curious to see what other social media managers notice with their accounts. This will be a subject that will be interesting to follow.

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New LinkedIn Company Pages

I think LinkedIn company pages are fantastic.  But now, they’re even better.

linkedin logo

Recently, LinkedIn Company Pages got a makeover – and I love it!   The pages still have basically the same functionality, but the look and feel of the pages has changed and, in my humble opinion, got way, way better.

Company Updates and the Products/Services sections of the page are more predominant. The Products/Services tab is my favorite tab in all of LinkedIn.  I just love how you can break down the elements of a company and add details, photos and videos. I think it is a great way for someone to grab a more in-depth understanding of your company.  This is a great place for your LinkedIn contacts to leave their recommendations, as well.  Haven’t set up your LinkedIn Company Page yet?  This Hubspot article may help.

Did you know?  LinkedIn now allows you to target the followers who you would like to see your company updates.  Read more about targeted updates

The new cover image that highlights your company/brand at the top of the page is another great opportunity to push out your company’s brand image and, perhaps, a message.

LinkedIn describes itself as ” the world’s largest professional network with over 175 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.” 

 This is Great Stuff!

Check it out….and remember to Link In with me while you’re at it.

 

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Page Post Targeting for Facebook

A recent article in Entrepreneur explains this newest feature available for Facebook marketing.  The Page Post feature is designed to allow page administrators to push their message to targeted community members. In a similar manner as with email marketing, users will be given the opportunity to segment their audience to deliver customized content to different groups.

Some Facebook Page admins can now target their posts based on the following criteria:

  • Gender
  • Relationship Status
  • Education
  • Interested In
  • Age
  • Location
  • Language

So… now what?

One of the interesting parts about these new features is that now, if you are working with a content management strategy, you could design a continuous stream of posts tailored to different demographics.

This is Great Stuff!

Want to learn more?  Here are just a few of the many of detailed articles available online with more information on the Page Post Targeting feature for Facebook.

 

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Never Ending Quest to Learn

One thing I have learned is that I always have more to learn.

And.. I love to learn new stuff.    I think that may be why I am so drawn to social media, blogging, and other online avenues.  There is ALWAYS more to learn !

HarborOne U in Mansfield has a very impressive autumn calendar of free workshops, seminars and classes for a wide variety of business and personal learning opportunities.
Topics include:

I am pretty excited about sitting in on many of these…. to keep learning new things, while being reminded of fun stuff I may have not been using lately. Let me know if you attend any of the HarborOneU classes, I would love to share notes.

I am always excited to bring new material and insights to my clients.

Stay tuned….I’ll fill you in on what I learn….

Peace,
Susan