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Why Women Need Women-Only Networks

I am often asked (usually by men), “Why a women-only networking group?”

In my mind, I am thinking – “If you have to ask, you just don’t understand”

women business owners network differentlyI’ve been involved in women’s business networking for over 12 years now. I have found it to be profoundly helpful in so many ways. I’ve fostered real and lasting relationships on both personal and professional levels.  These relationships have brought tangible value to my personal and professional growth. It has been my experience that when women network professionally, they tote along their personal selves as well.

We simply are able to get to the “Know-Like-Trust” factor that much faster.

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Build Momentum for the Holiday Season

holiday digital marketingThe good folks over at Constant Contact, champions for the small business owners, remind us that while you may not have a million dollar TV budget or a Grammy-worthy holiday jingle to do it, you do have the tools you need to connect with your audience and deliver content and offers that will get them excited to shop small this holiday season.
Here are some the actionable tips to help build momentum as you head into the holiday season. Read more

building online presence
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October Digest – Building Online Presence

building online presence

I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence. Read more

Empowering Entrepreneurs
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October Digest – Empowering Entrepreneurs

Empowering Entrepreneurs

I’ve rounded up 5 of my top picks of articles to empower entrepreneurs. Read more

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It All Boils Down To Who, What, Why and How

By now, you know how much I enjoy using the various digital marketing platforms, tools, and strategies to empower small business owners to take control of their online presence.
Whether consulting on a website redesign, creating e-newsletters, working on a social media strategy, or analyzing insights on the various platforms, what is of topmost priority is ensuring that the client’s brand and message are consistent and that we can clearly convey what differentiates them from all the others. Read more

ask me about digital marketing
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What is this “Call-to-Action” of Which You Speak?

If you and I have spoken recently – and I went on one of my “make sure your website has_______.” (fill in the blank) riffs – I probably brought up “Calls-to-Action” – and I probably brought that up alot!

But Susan, What is the “Call-to-Action” of which you speak?

A Call-to-Action (CTA) is an image or line of text that prompts your visitors, leads, and customers to take action, such as “Sign-up Now”, or “Request a Quote”. The CTA is your final instruction to your reader. Literally, it is a “Call” to take an “Action”   The action you want people to take could be anything: download an e-book, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere in your marketing — on your website, in an e-book, in an email, or even at the end of a blog post.

what is a call to action

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ask me about digital marketing
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So Susan, What Do You Do?

As a digital marketing strategist, my focus is on empowering small business owners and independent professionals with an arsenal of tips, tools, resources and strategies that enable them to connect and engage with their targeted audience in meaningful ways. I consider myself a loyal partner, a patient teacher, and a fierce advocate for my clients.

So, for instance, this month I had the pleasure (seriously, I love this stuff) of performing website and online platform reviews for a number of clients. I went through each and every page of their website, searched for them on Google, and examined their social media platforms. The clients received a 3-5 page report of everything I found (the good, the bad, and in a few cases, the ugly). 

website and online platform review services

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Empowering Entrepreneurs
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The Solo-Preneur Hat Collection

Are You Wearing ALL the Hats?

Empowering Entrepreneurs

As entrepreneurs, we need to focus on ourselves and our relationships, as well as our business growth. This month, I’ve curated some helpful articles to keep you connected to what’s most important.

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Online Presence – Resource Articles- May 2016

How’s Your Online Presence?

read about increasing online presence

Each month, I curate a selection of great articles by some of my absolute favorite authors on this topic. This month’s picks:

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what's your superpower
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What’s Your Superpower?

Growing up, I just loved comic books.  I read Batman, Superman, Lost in Space, Hulk, Captain Marvel. And then, there were the tv characters. Every week I would tune in to watch Adam West as Batman. Of course, I was fascinated by Julie Newmar as Catwoman, Yvonne Craig as Batgirl , and Lynda Carter as Wonderwoman, as I strived to try to figure out where I would fit in when it was time to save the world. Pippi Longstocking’s adventurous spirit fascinated me and I read every one of the Nancy Drew Mysteries books. Just imagine what a young girl could accomplish with focus, determination, spirit and – maybe, just one superpower.

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When Email Marketing is Like a Plate of Spaghetti

I just read a fantastic post on Inc.com, which tells us that structuring your presentation as a story makes you sound brilliant.  This is interesting to me, because I just love bullet points.  I usually post my content with lots of bullets in order to keep my ideas in some sort of order.

Well, I actually do have a story to tell about email marketing /newsletters.  I suppose it will be more interesting as a story, so here goes:

Let me tell you a story about two small businesses.

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