Top Tips to Close Out the Summer and Kickstart Holiday Marketing

1. Wrap up the Summer, before jumping into Holiday Planning Mode

This Labor Day week is the unofficial end of summer and is the perfect opportunity to close out summer marketing and prime your email list for the Holiday marketing season. Use your email as a resource and not just a sales pitch; give readers tips for throwing that perfect end of Summer BBQ.

2. Develop your marketing schedule to build momentum

Map out the weeks leading up to and through the holiday season with specific business goals for each of the big days. Save time and effort by using a Marketing Calendar to setup and schedule your emails according to your plan.

3. Get creative

Use email to announce your holiday plans, remind people about important dates and deadlines, and start getting your contacts ready to Shop Small in the coming months.

4. Don’t do too much, too soon

Don’t overwhelm people with too many promotions early in the season. Instead, target your audience with relevant offers when they’re actually ready to shop.

download this handy infographic

Here are a few other September marketing ideas:

1: Customer Loyalty Program

If you don’t already have one, take the time to create a customer loyalty program. Customer loyalty programs are one way to encourage repeat business and improve customer retention. A loyalty program can be as easy as creating a punch card toward a free or discounted product or service or just asking customers for their email addresses.

2: Grandparents Day (September 10th)

Grandparents Day, the first Sunday after Labor Day, falls on September 10th this year. Celebrate our older generations with specials and discounts for grandparents.

3: First Day of Fall/Autumn Equinox (September 22nd)

The first day of Fall is coming sooner than you think. September 22nd is the Autumn Equinox which means that there are the same number of daylight and nighttime hours. This celestial holiday marks the official end of the Summer season.

the power of email marketing, fall 2017