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Know, Like, Trust

I recently sat in on a presentation by Dana D’Orsi, business & lifestyle coach, motivational speaker and the creator of The Savvy Success System™.  She gave us so much to think about in while speaking about “Yuck-Free Marketing”.

My main takeaway?  “You are in the business of marketing your business”.  She told us that right now, there are people who need us.  It is our duty to help them find us! Therefore, marketing is not what you do to sell your goods or services, it’s something you do FOR your potential clients.

This made me think harder about how much I believe that becoming the resource is THE KEY for increasing social media success. We will want to be constantly be on the lookout for great pieces to share that relate to our area of expertise.  We want to have a way to let people know that when they have a question about anything in our realm of interest, we would have some information to share with them that might help.

I recently read an article on one of MY favorite resources, Copyblogger.  The article,  30 Ways to Build the “Know, Like and Trust” Factor that Grows an Audience shares 10 ways to get known online, 10 ways to build likeability online, and 10 factors that build trust with your audience.

My favorite takeaways from this article:

Get Known:

  • Once you’ve identified who your audience will be (buyer persona), make sure to use content and engagement to position yourself as the authority in your niche
  • Build relationships with key influencers
  • Consider guest blogging

Build Likeability:

  • Be authentic and real with your unique voice
  • Become involved in two-way conversation
  • Share content and promote others.

Build Trust:

  • Be consistently relevant and good
  • Incorporate testimonials
  • Give away a free taste of some of our best stuff

When everything else is equal, people will do business with someone who they

These kinds of results do not come quickly, nor do they come easily for most. We need to make sure that we are consistently providing value, positioning ourselves as THE GO TO.

I would like to share that I have found it so much easier and more enjoyable to market my self since I changed my outlook.  I am certain that the services I provide ARE what small, local businesses are looking for.  I have decided that I will NOT treat all of my clients the same, but will partner with each one separately to provide unique and individual care tailored to their own needs.  Once I made that commitment to myself and to my clients, everything else has become so much more enjoyable and effective.

I challenge you to do the same.  Become the Resource.  There ARE people out there looking for YOU.