Do brands create stories? Do stories create brands?
The principles and success factors are closely related to word-of-mouth, social sharing, social media in general, brand perception and the very essence of content marketing. “Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell”.
7 Ways to Create Better Content By Understanding Your Customers
The trick to creating content that is both valuable and relevant to your target market is understanding exactly who they are. This article offers four ways to develop a better understanding of your audience so that you can produce content that actually matters to them!