building online presence

I’ve rounded up 4 of my top picks of articles to help small business owners grow their online presence.

5 Simple Hacks to Improve Your Writing

5 Simple Hacks to Improve Your Writing

Algorithms change, but good writing never does. It’s based on finding a connection with an audience and communicating ideas to them in a way that is clear and simple to understand. Let’s get back to the basics and discuss some ways to improve the clarity and quality of your writing.
  1. Trim the Fat
  2. Throw Out the Thesaurus
  3. Write What You Know
  4. Tell a Story
  5. Read
your target audience

Who Are Your Target Customers?

Knowing what makes your customers tick will help you make marketing decisions, from pricing, distribution, and choosing the color of your logo, to deciding what to put on your website and using Facebook effectively.

When you know why people are drawn to your products or services, you can focus on attracting customers who will be excited about what you offer.

Here are some tips to help you find the best customers for your business or organization.

Read more from Good Egg Marketing

top 12 emails of 2017 emma marketing

Top 12 Emails of 2017

Today’s inboxes are more crowded than ever. But with an eye toward smart design and strategy, marketers from brands big and small can create hugely successful email campaigns and become the heroes of their office. In this guide, the folks from emma marketing show off 12 of their favorite customer emails from 2017, break down what makes them so good, and introduce you to a few of the talented folks behind them.

Check them out on emma

using moods and emotions to connect with your audience on facebook

8 Moods & Emotions to Use to Draw People in on Facebook

When it comes to marketing, there’s nothing that spikes people and gets them to engage, sign up, buy, or whatever your goal is, quite like making them feel something. But what are the moods and emotions that lead to this spike?

  • Be Enthusiastic
  • Engage
  • Educate
  • Be emotive
  • Be evocative
  • Entertain
  • Entice with experience
  • Elevate and empower

Read all the details on Animoto

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