I’ve rounded up 4 of my top picks of articles to help small business owners make the best use of their email marketing platforms.

boost email opens

Here’s How MeetEdgar Gave Their Own Email Open Rates a Huge Boost

With a few little tweaks, MeetEdgar saw a HUGE boost to their email performance.

Better open rates, better click rates, more conclusive results – the total package!

How’d they do it?

email newsletter marketing

10 Things You’re Missing Out on by Using a Personal Email Account to Do Your Email Marketing

One of the biggest limitations of using a personal account is in the design of your emails.

If you’re not a professional designer, it’s tough to create emails that actually match your brand and make your business look professional.

Other limitations include:

  • Problems getting messages delivered
  • Difficulty keeping track of your email contacts
  • No understanding of who opened an email or clicked a link

Read more from Constant Contact

what is the best time to send email marketing newsletters?

What 10 Studies Say About The Best Time To Send Email

What’s super cool about this sample of articles is that the research varies from studying billions (yes, seriously) of emails to more than 20 million, from case studies to roundups. The data is diverse, but there are dots to connect that’ll help you send emails on the best days and at the best times.

Read more from CoSchedule.

email newsletter marketing track opens segment lists

How Email Tracking Can Introduce New Opportunities for Your Business

One of the biggest benefits of using an email marketing service to do your email marketing is the ability to track key metrics like opens, clicks, bounce rates, and unsubscribes.

1. Reward your most engaged subscribers
2. Re-engage those who have lost interest
3. Remove those you can no longer reach
4. Reevaluate your sending schedule

Read all the details from Constant Contact.

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