building online presence

I’ve rounded up 4 of my top picks of articles to help small business owners grow their online presence.

social media marketing - using gratitude in best practices

4 Ways to Show Gratitude with Social Media

This is the time of year to express gratitude, which means it’s time to start showing gratitude towards our clients and customers in business. Not only are we thankful for social media, but we are also thankful for how easy it is to express our gratitude through social media. With social media best practices for business in mind, there are many ways for your business to show the world and all your customers how thankful you are for their business (and future business).
  1. Promotions
  2. Social Media Advertising
  3. Tagging
  4. Hashtags
power of gratitude in marketing

The Power of Gratitude in Marketing.

As a business owner, you probably say the phrase “thank you” multiple times a day without thinking about it. You thank your employees for their hard work, your customers or clients for working with you, or potential leads for getting in touch with you.

Saying “thank you” is probably automatic for you at this point. But what if expressing your gratitude could grow your social media following, boost your website conversions, or even attract new customers and leads?

  • Create actionable “Thank You” pages.
  • Say “Thank You” when you hit important milestones.
  • Go above and beyond – a card, a free gift, lunch, listen.

Read more on Duct Tape Marketing.

3 social media truths from Gary V.

3 Social Media Marketing Truths from Gary Vaynerchuk

GaryVee tells opines that “all of us know that there’s something going on.” That thing is social media and “we are living in the thick of it.” He says, “There is no debating that all of us will look back one day [and realize that] this is way bigger than Facebook video or filters on Snapchat. This is when the internet impacted us as a human race and changed everything forever.”

  • Truth #1: “The one thing that we are all battling for is attention.”
  • Truth #2: You must listen and learn.
  • Truth #3: “The market’s always right—not you.”

Read more and view the video clips on the Animoto blog.

7 ted talks to be a better social media marketer

7 TED Talks to Make You a Better Social Media Marketer

In this post, you’ll find TED Talks that will teach you how to:

  • Make your ideas spread (from one of the world’s best marketers)
  • Understand why certain types of video go viral with insights from YouTube’s trends manager, Kevin Allocca
  • Find more free time and balance in your schedule with smarter time management

TED Talks are a great way for any social media marketer to discover new ways of approaching their craft.

Find the full list on the Hootsuite blog

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