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ask me about digital marketing
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Get To Know Your Platforms

I’m often asked, “How do we get started working together?”

Of course, depending on where a small business owner is in their development, the answer will be different. What I have noticed is that often, the business owner will benefit from having someone simply sit down with her to review all of her platforms, pointing out the ‘how’, ‘why’, ‘when’ and ‘where’ for each.

I refer to this as putting the foundation under the business owner’s marketing efforts.

Being empowered with knowledge of how it all fits together is the platform for a strong, effective digital presence.

But – Here’s the one thing I know for sure – You simply can not do it all at one time. Read more

ask me about digital marketing
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Ask Me Another – Focus on Smart Social Media

I don’t have all the answers – but I do have some of the answers.

Here is this month’s installment of:
“Ask Me Another – Your Digital Marketing Questions Answered”

Question:  Do I Really Have to Be on Every Social Network?

Answer: Yikes! No!

Although you might think it’d be great to increase your visibility by jumping on every available social network, seriously – it’s just too much to take on! Instead of creating accounts just for the sake having a profile, get strategic with the networks you choose.

How do I figure out which social networks to become active on?

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building online presence
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Digest – Building Online Presence

building online presence

I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence through becoming a resource in their field of expertise. Read more

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Suggested Reads – Online Presence

read about increasing online presence

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1. The Art of Social Media: LinkedIn Edition

art-of-social-media“LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. ” Guy Kawasaki shares his best tips tapping the social-media power of LinkedIn.
Find this article on SlideShare.

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create content that is useful, engaging, easy to digest
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Content Curation – Things To Consider

I’m sure you’ve heard it over and over again. You absolutely must create content for your platforms.

Are you clear as to why that’s important? The main mission of content marketing is to reach and engage with your audience while also building trust. When performed consistently, content marketing makes it that much more likely that when your audience is, indeed, ready to buy or hire a service, they will consider you.  You will be top of mind and trusted.

create content that is useful, engaging, easy to digestToday’s audiences are more savvy and they are absolutely more demanding.  None of us will settle for the same-old-same-old. It’s up to us to create content that is useful, engaging, easy to digest and easy to access. If we don’t offer up information that folks will actually read and find useful, it’s likely they’ll just head somewhere else.

I know – I hear it every day – “I just don’t have time to come up with something all the time!”
I wonder if it will surprise you to know that some of the best content marketers not only create their own great content, but they’ll often beef it up with a percentage of curated content.
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Suggested Reads – May 2015 – Content Marketing

 

content marketing

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business. This collection focuses on content marketing. Content marketing, in my opinion, is the source of practically your entire efforts in building online presence. Once your content is created and published, all your other platforms can be filled with relevant, useful posts.

Read more

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Suggested Reads -February 2015 – Online Presence

read about increasing online presence

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1. 10 Successful Facebook Marketing Examples

successful facebook marketingAs Facebook news feed continues to change, it’s important to figure out how to make the platform work for you. This article shares tips to incorporate their tactics into your own Facebook marketing plan.
Read this article in the Social Media Examiner.

Read more

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Is there a simple way to get more people to read your content?

It’s the first thing I will tell someone who wants to increase their online presence: “You need to create content!”  In my opinion, content on a website is the foundation to every other avenue of online existence.  Once the content is there, you can proceed to utilize it in unlimited ways. You will be able to extract the ‘yummy nuggets” to use on Facebook, Pinterest, Google +, LinkedIn, Twitter, and more.  Each blog post or website landing page can provide you with any number of posts.  Add images and you are well on your way to being able to make the content freely available to your audience.

But – this won’t necessarily make your audience actually read the content.  And, you can be very sure they will absolutely not read it if the content is boring, ordinary, too dense. Not only will they not read this content, they will likely avoid clicking through to your content in the future, as well.

content people will read

A recent article on the Copyblogger, 8 Incredibly Simple Ways to Get More People to Read Your Content, addresses exactly that challenge.  In this article, Pamela Wilson empathizes with those of us who spend hours agonizing over every phrase, every word…. working so hard to try to be clever, insightful, snarky, smart.  After all of that attention to detail, we do finally publish our article only to find that nobody reads them.  We receive no comments, no shares, no applause.  Pamela suggests that we could be writing less, but styling our text to make it easier to read.

In this age of the 2.7 second attention span, we need to get our readers to move out of ‘scan’ mode and into ‘read and interact’ mode.  We will need to structure our posts to be easily digested by breaking them up in to bite-sized portions.  Try constructing your paragraphs with the conclusion stated first, with the supporting comments following. Help your readers decide at which point they will want to get in close to learn more.

Here are some of the design elements outlined in the Copyblogger article: Read more

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Content Curation and Sharing

Using the Power of You.
As I mentioned in my previous blog, Social Media and Personal Branding, there are loads of folks who want to learn what you have to share. Your followers are interested in watching you follow your passion for your area of expertise. By sharing interesting articles (including your own, as much as possible) you are establishing yourself as a resource for others who want to learn more about you and your business

Content Curation – What is That All About?
Content curation is the process of making your way through the vast amounts of content available on the web to then be able sift, sort, arrange and present it in a meaningful and organized way.  You will want to be choosy to pick the best content that is important and relevant to your own community. Often, curated content may be organized around a particular theme.

personal brandingCurating great content can help you as a  small business owner establish yourself as a thought leader, a valuable resource within your spheres of online presence, thus strengthening your personal brand.  You essentially become the “go-to” authority for issues or topics related to your industry.

By curating relevant content, you develop the ability to serve up frequent content which then increases your opportunities for interaction, which can help exposure over time as you strengthen your online personal branding.

This means that you will need a number of reliable sources to turn to for access to interesting and appropriate articles.

There are many tools and personal favorite methods for collecting articles that are relevant to you and your business.

Here are my current top 6 content curation sources and tools. Read more

personal-branding-resource
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Social Media and Personal Branding

Where to begin?  You have started your own business.  You’ve invested in a website to highlight your product or service.  You may have even begun to add content to your website to help visitors learn more about your product or service. How will you develop a social media online presence for your personal brand?

As I mentioned in the previous blog, Personal Branding for the Small Business Owner, personal branding is about identifying and then communicating what makes you unique and relevant and allows you to differentiate yourself to your target audience. Your online relationships will grow through the sharing, liking, and commenting on posts from people you have identified as influencers and/or evangelists. But what will you bring to the party?

Be the source!

personal-branding-resource

Be constantly on the lookout for great pieces to share that relate to your area of expertise.  Find websites that relate to your industry and bookmark them, or follow them on social media, or sign up to receive their newsletter.  When experts in your industry, or related industries, share their great content and you think that folks who follow you on your platforms might be interested in it as well, share it with an insightful comment of your own. Let your audience know what you liked (or disliked) about the article.  Let them know where in the article they might find the information that will help them with whatever challenge they may be faced with.

Schedule your posts out. Read more