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accountability groups
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Strength in Numbers

accountability groups, success

For the most part, I am a solopreneur.

On the other hand, I rely on a number of people in my life who have become my ‘board of directors’ of sorts.  Through various accountability and collaborative groups that I’ve participated in over the years, I’ve strengthened friendships, made measurable progress towards goals, and continue to grow thanks to the support I’ve received.

What are the benefits of an accountability group?

Read more

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Why Women Need Women-Only Networks

I am often asked (usually by men), “Why a women-only networking group?”

In my mind, I am thinking – “If you have to ask, you just don’t understand”

women business owners network differentlyI’ve been involved in women’s business networking for over 12 years now. I have found it to be profoundly helpful in so many ways. I’ve fostered real and lasting relationships on both personal and professional levels.  These relationships have brought tangible value to my personal and professional growth. It has been my experience that when women network professionally, they tote along their personal selves as well.

We simply are able to get to the “Know-Like-Trust” factor that much faster.

Read more

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It All Boils Down To Who, What, Why and How

By now, you know how much I enjoy using the various digital marketing platforms, tools, and strategies to empower small business owners to take control of their online presence.
Whether consulting on a website redesign, creating e-newsletters, working on a social media strategy, or analyzing insights on the various platforms, what is of topmost priority is ensuring that the client’s brand and message are consistent and that we can clearly convey what differentiates them from all the others. Read more

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Workshop: Get Found: Understand and OWN Your Online Presence

get found banner - digital marketing workshops

This workshop is designed for the small business owner. You know who you are. You’re the one wearing all of the hats. Your zone of genius shines in the work you do. Your clients are thrilled with your services.

Now, how do you let the world know about the awesomeness of YOU?

Really – that’s what it’s all about – using the online tools that are available to help your potential clients learn more about you. It’s also about creating an online presence in which you are the hands-down resource in your area.

But – how will you manage building, growing, and owning online presence on top of all the other tasks you have as the business owner?

As a fierce advocate for the small business owner – I will supply you with
• Knowledge of ‘behind the scenes’
• Strategies to become a trusted resource (online)
• Tools to save time (Yes!)
• Teamwork tips to AMPLIFY your message.

My promise: You will come away with at least 3 takeaways that will make a real difference in how you view and manage your online presence.

Contact me to schedule a workshop for your office or group.

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Consider Outsourcing Your Social Media

outsourcing social mediaDon’t get me wrong.  Nothing – absolutely nothing – will ever replace the real-time, real-life engagement on social media.  Your personal or business brand will always depend on the interactions that your business has with its clients and customers.

That said, there is an amazing power in creating and pre-posting branded and relevant posts on your social media platforms.  When these planned posts fill up a content calendar, it frees you to use your talents and time to create deeper content, deeper relationships and follow your own passion and goals, without being side-railed.

When you are involved with the day-to-day running of your own business, you may already be overwhelmed with the stress with other daily tasks. Trying to navigate social media platforms, strategies and engagement often adds to the frustration of not being able to  “get it all done” Read more

Empowering Entrepreneurs
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Empowering Entrepreneurs – July 2015

Empowering Entrepreneurs

Here are this month’s picks of helpful articles for empowering entrepreneurs. This month’s choices highlight some habits and strategies for personal success. Read more

Empowering Entrepreneurs
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Empowering Entrepreneurs – May 2015

Empowering Entrepreneurs

Here are this month’s picks of helpful articles for empowering entrepreneurs.

1: Plan Your Way to Success

plan-for-successYou’ve probably heard the cliché that failing to plan is planning to fail. You can always change your plan, but you have to start somewhere. Having a plan allows you to better manage the choices you have. Do you know that the average worker only spends 35% of an 8-hour workday on productive work? The rest of the time is spent on any number of self-sabotaging things that keep us from being productive, such as looking for something needed, handling interruptions, searching the Internet, and reading email. Learn more from Tamara Myles Consulting.

2: 9 Habits for Optimal Brain Power – Key lifestyle and nutrition habits to keep your head in the game

entrepreneur powerRunning a business requires mental energy and stamina. Long multi-tasking days and critical decision-making skills are integral to maintaining your success. In order to meet these demands, you need to protect and preserve the integrity of your brain. Read these 9 important tips on Inc.com.

3: Make the Most of your Local Business Networking Group.

networkingOne of the most common pieces of wisdom more experienced business people will share is that business networking is the quickest and most effective way to successfully growing your business. It is commonly stated and widely accepted that “people will do business with other people they know long before they’ll do business with people they find through an advertisement”.  It’s the Know ~ Like ~ Trust concept.   Read more.

4: Get Over Being Shy and Embrace Talking to People You Don’t Know

shyIf you are introverted at heart, that doesn’t mean you have to be shy. The two are quite different, and realizing that shyness is a habit that can be broken is a big first step in understanding that you can develop social skills. As much as everyone hates small talk, it’s a necessary part of social interaction. For shy people, it can also be really helpful for getting used to that interaction—like practice for the real thing. Read more on Lifehacker.

It is my intent that you will find these articles about empowering entrepreneurs useful. Visit my Scoop.it page to view over 100 articles on this very same topic. You may also enjoy the articles I am recommending this month on the topic of Increasing Online Presence through Content Marketing.  I look forward to sharing new pieces with you every month.

I would love to hear from you on any of these topics.  I hope you will contact me with your thoughts and comments.

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Who We Were, Are and Becoming

Wikipedia tell us that Job Satisfaction has been defined in many different ways. Some believe it is simply how content an individual is with his or her job, in other words, whether or not they like the job or individual aspects or facets of jobs, such as nature of work or supervision.

job satisfaction

Here is a follow-up to a blog I posted last month, Our Many Incarnations, which had been written  in response to an article that reported that the majority of baby boomers have held 10 or more jobs by the time they reach the age 46. I asked folks to take a survey to let us all know about their jobs journey.  I asked about past and present jobs, favorites and least favorites, and job satisfaction.  Here was my response to the participants’ involvement in this survey.

Fascinated! I am incredibly fascinated by the many paths we take in our journeys.

Grateful! I am incredibly grateful that folks were so very generous in sharing their experiences, comments, thoughts and feelings.

Overwhelmed!  I was overwhelmed as to how to make sense of the information in any way as a coherent blog, so I decided to present it in this bulleted list form.

Here is a brief summary of what I learned about our jobs journeys. Read more

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Group Social Media Workshops

As you may already realize, I am passionate about helping my connections create their authentic online presence.  Teaching folks who are in my ‘tribe’, my ‘circles’, my ‘network’, learn about and use the tools available to them ultimately strengthens the reach for all of us.

I am offering “Small Group Social Media” sessions.  Each 2-hour session will be based on the questions pre-posed by participants on anything they would like to learn about their online presence. Alternatively, the session can be built around a particular topic, such as the samples described below.

Schedule a small group session that fits your schedule. These small group workshops are ideal for offices with a number of employees who can help your business increase online presence through their own personal brands. These group sessions are appropriate for 2-6 participants. The 1.5-hour workshop will include hands-on activities to get you and your team up and running right away. The presentation will be followed up with a detailed summary of our session and will include your top 3 priorities to focus upon to get your platforms going.  This program includes one follow up phone call 1-2 weeks after the workshop to answer questions and gauge progress.
Group Session Fee: $289

Group Social Media Sessions

Social Media Group Session Topic Suggestions:

Content curation and sharing is a key to increasing online presence. Once you have content to share, your other online platforms all fall into place – social media, online listings, email newsletters, etc. Keeping in touch with your engaged audience can convert them to your most avid evangelists. Regularly scheduled touchpoints, offering valuable information – real value – and an easy way to keep in touch with you, may be your most useful tool yet.

We will take this time to explore your own business, how it relates to your audience, and how you can use your own passions and interests to build your personal and professional brand.

As you may already realize, I am passionate about helping my connections create their authentic online presence. 

I am incredibly excited to be able to offer a significant fee reduction to those of you who are interested in having personalized social media coaching without the one-on-one consultation fees.

I am absolutely certain that the questions each person offers will open up lots of learning opportunities, not only about creating online presence but also about each others’ businesses.

Please, contact me for more info any time if you have any questions at all.

Warmly,
Susan

schedule a free 15 minute consultation

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Suggested Reads – February 2015 – Entrepreneurs

suggested reads for empowering entrepreneurs

Here are this month’s picks of helpful articles for empowering entrepreneurs.

1. The 3 Ways Entrepreneurs Fail at Personal Branding

personal branding mistakes - entrepreneursA strong personal brand will help your business, but it’s not always easy to do. Avoid these three mistakes to help ensure others know what you can contribute, and help pull you ahead of the competition.
Read more on Entrepreneur.

Read more

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Our Many Incarnations

I had a lovely chat with Gina over coffee this morning. Gina and I are of similar mindset. We both have a passion for helping small businesses grow by providing those administrative services around their websites and social media presence that most small business owners do not have the time to do. Each of us has come to our area of expertise via varied paths and a number of incarnations.

It seemed fitting, then, after our conversation this morning, that on my way home from the coffee shop, I listened to a wonderful piece running on NPR by Kelly McEvers. Workers Should Be Prepared to Start Over in New Jobs. 

Baby boomers have held 10 to 11 jobs  by the time they reach age 46.

Baby boomers have held 10 to 11 jobs by the time they reach age 46.

Kelly had asked folks to list off some of the jobs they’ve had in their lifetime. It was evident that most of us have held many – and varied – jobs in our lifetime.  It is also evident that the folks who are willing to learn new skills, open themselves up to new experiences and make connections are the folks who will best adapt in times of economic challenges.

I am often inspired by the members and friends of the Women’s Business Network of SE MA.  So many of the amazing women in this group have re-incarnated themselves a number of times over. Many of them have left very comfortable and lucrative corporate positions in order to increase their job satisfaction. During a recent group activity, the question was posed: “Would you take a million dollars and be told you could never work in your current field again?” The woman to my left had a very strong reaction to that question. “Never”, she answered, “Aligning my passion with my business has been priceless. I can’t think of anything else I would ever want to do.”

I am reading similar stories on a blog I recently started to follow: “Career 2.0” by Amanda Orr and Lisa O’Donoghue-Lindy. Here, they share stories of women facing adversity, facing huge life changes, following their passion, helping others, and so much more.  Once again, and over and over again, I am awed by the power of women. I am awed by their ability to adapt, to support each other’s growth, to understand the value of education, networking and continuing growth.

All of this made me think about all of the jobs I have held in my lifetime (so far)

  • babysitter
  • counter help jobs (pharmacy, health-food shop)
  • visiting artists coordinator
  • dietary aide at a nursing home
  • lab tech for high pressure liquid chromatography components
  • lab tech, supervisor and quality control manager at a dairy plant
  • water testing technician – home water filtration systems
  • MOM
  • discovery toys consultant
  • nutritional analysis labeling consultant
  • personal advocate for a disabled person
  • science program coordinator at a local children’s museum
  • custom tote-bag designer
  • memory quilt designer
  • birthday party consultant
  • personal administrative assistant – realtor
  • owner – susan finn online – helping small businesses with their online presence.

I am ever so curious….  What jobs have you held in your lifetime?  Which were your favorite? Your least favorite? Which one gave you opportunity for the most growth?

Please leave your comments below or take my 8-Question Survey.  

Results will be published in a future blog.

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Improvement

In which I answer “What do I think should be improved?”.

As I continue this challenge as a personal journey for self-actualization, I will focus on what I think should be improved in myself from a professional standpoint.  This could be uncomfortable, I suppose.  If I acknowledge that something should be improved, I will have to take ownership of actually improving it.  If I haven’t already addressed it, it’s probably something I didn’t really want to deal with anyway.

Hmmmm.  always improvement needed, in many areas, I suppose.  Which one will I own up to here?

I will go with time-management  My friend, Tamara Myles, has taught me that time-management is actually choice-management. She states that we all have exactly the same amount of time each day.  It’s how we choose to use our time that is the important thing. So, I will have to edit my statement to say that I probably should work on fine-tuning my choice-management.

I think I like to think that I am a wonderful multi-tasker.  Fact is, at the end of the day, I am not always exactly certain that I accomplished as much as I thought I would or should.  On the other hand, free-forming through my day does bring me to some interesting places.  I think it must be my constant quest for knowledge that brings me to so many different sources of information.  That’s probably how I ended up as a social media professional after all.  In addition to wanting to connect people to other people and their services, I want to know everything that’s going on – all of the time.

Again, in keeping with my intent for this exercise, I will set my intention to improving my choice management to result in better time management.  I believe that this will help me to feel in control of the direction that my work will take me.

time management

Thank you, #YourTurnChallengeSeth Godin and Winnie Kao. This challenge has been quite valuable to me so far.  Taking a few minutes each day to review where I am and where I want to be is helping me to set lasting intentions.