Posts

MAZIMIZE YOUR RETURN ON VENDOR EVENTS
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Maximizing Return on Your Vendor Events

Gotta love ’em –  Vendor Events are a wonderful opportunity to connect with other businesses.

If you are displaying your products or services at upcoming vendor events, please – seriously, I mean it – please – make sure that you are making the most of the marketing opportunities that these events truly are for your brand and your business.

Stop for one moment – Really think about this.
What are your goals for this event?

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ask me about digital marketing
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Ask Me Another – Focus on Smart Social Media

I don’t have all the answers – but I do have some of the answers.

Here is this month’s installment of:
“Ask Me Another – Your Digital Marketing Questions Answered”

Question:  Do I Really Have to Be on Every Social Network?

Answer: Yikes! No!

Although you might think it’d be great to increase your visibility by jumping on every available social network, seriously – it’s just too much to take on! Instead of creating accounts just for the sake having a profile, get strategic with the networks you choose.

How do I figure out which social networks to become active on?

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Empowering Entrepreneurs
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February Digest – Empowering Entrepreneurs

Empowering Entrepreneurs

I’ve rounded up 5 of my top picks of articles to empower entrepreneurs. Read more

happiness-in-the-work-you-do
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As Happy As My Mom

Seriously, Rebeca has every reason you can possibly think of to be a miserable wretch. I won’t go into the details, but just understand, that having sustained a spinal cord injury and brain trauma almost 18 years ago, she is not the healthy, active grandma we’d both anticipated she’d be at this point in both our lives. Read more

building online presence
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October Digest – Building Online Presence

building online presence

I’ve rounded up 5 of my top picks of articles to help small business owners grow their online presence. Read more

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It All Boils Down To Who, What, Why and How

By now, you know how much I enjoy using the various digital marketing platforms, tools, and strategies to empower small business owners to take control of their online presence.
Whether consulting on a website redesign, creating e-newsletters, working on a social media strategy, or analyzing insights on the various platforms, what is of topmost priority is ensuring that the client’s brand and message are consistent and that we can clearly convey what differentiates them from all the others. Read more

ask me about digital marketing
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What is this “Call-to-Action” of Which You Speak?

If you and I have spoken recently – and I went on one of my “make sure your website has_______.” (fill in the blank) riffs – I probably brought up “Calls-to-Action” – and I probably brought that up alot!

But Susan, What is the “Call-to-Action” of which you speak?

A Call-to-Action (CTA) is an image or line of text that prompts your visitors, leads, and customers to take action, such as “Sign-up Now”, or “Request a Quote”. The CTA is your final instruction to your reader. Literally, it is a “Call” to take an “Action”   The action you want people to take could be anything: download an e-book, sign up for a webinar, get a coupon, attend an event, etc. A CTA can be placed anywhere in your marketing — on your website, in an e-book, in an email, or even at the end of a blog post.

what is a call to action

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Online Presence – Resource Articles- May 2016

How’s Your Online Presence?

read about increasing online presence

Each month, I curate a selection of great articles by some of my absolute favorite authors on this topic. This month’s picks:

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10 Tips to Building a Strong Email Marketing Plan.

email marketingAs I mentioned in another recent blog article, Email marketing can be a very key activity for many small businesses. An Email newsletter effectively packages up the best content generated by the business into an easily-digestible, relevant and useful resource for their audience. Often, an email newsletter may be the company’s main mode of engaging customers, building loyalty and driving sales. There’s no special skills needed to create an email newsletter, but email marketing the right way does require basic know-how.

Here are 10 small business marketing tips to help you create an effective email newsletter to help build your business.

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Suggested Reads – Online Presence

read about increasing online presence

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1. The Art of Social Media: LinkedIn Edition

art-of-social-media“LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. ” Guy Kawasaki shares his best tips tapping the social-media power of LinkedIn.
Find this article on SlideShare.

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create content that is useful, engaging, easy to digest
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Content Curation – Things To Consider

I’m sure you’ve heard it over and over again. You absolutely must create content for your platforms.

Are you clear as to why that’s important? The main mission of content marketing is to reach and engage with your audience while also building trust. When performed consistently, content marketing makes it that much more likely that when your audience is, indeed, ready to buy or hire a service, they will consider you.  You will be top of mind and trusted.

create content that is useful, engaging, easy to digestToday’s audiences are more savvy and they are absolutely more demanding.  None of us will settle for the same-old-same-old. It’s up to us to create content that is useful, engaging, easy to digest and easy to access. If we don’t offer up information that folks will actually read and find useful, it’s likely they’ll just head somewhere else.

I know – I hear it every day – “I just don’t have time to come up with something all the time!”
I wonder if it will surprise you to know that some of the best content marketers not only create their own great content, but they’ll often beef it up with a percentage of curated content.
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I Got Nothin’

ideas for blogs
Stuck ?

Can’t think of anything to blog about?

Try some of these Free Content Tools to help you get your writing engine revving:

  • Hubspot Blog Topic Generator: Fill in the three fields shown with topics you are considering writing about. The blog topic generator will provide a week’s worth of blog titles within seconds.
  • Tweak Your Biz Title Generator: Fill in the field with your topic. This tool will generate a bunch of great titles for to use for your articles and blog posts.
  • Portent: Go ahead and suggest a subject. This tool will generate a number ideas for use as social content. Use the idea generator to write blog posts, create memes or develop videos.
  • PostCreator: PostCreator enables you to upload images, insert messages and add a logo to make more engaging branded content. And you don’t need to be a design pro to use it. PostCreator will generate a branded image you can use on your social networks. There’s a free basic plan available.
  • National Day Calendar: Great creative opportunities here. Check the calendar for upcoming National Day celebrations or  you can even sign up for the newsletter to receive National Day notices via email so you never miss out.

Need to brainstorm?  That’s my favorite.  Call me for a complimentary 10 minute brainstorming blog ideas session – We will identify a minimum of 5 blog articles for you to whip up.

I know you can do it…. (I’d love to be on your journey with you)