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happiness-in-the-work-you-do
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As Happy As My Mom

Seriously, Rebeca has every reason you can possibly think of to be a miserable wretch. I won’t go into the details, but just understand, that having sustained a spinal cord injury and brain trauma almost 18 years ago, she is not the healthy, active grandma we’d both anticipated she’d be at this point in both our lives. Read more

Empowering Entrepreneurs
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October Digest – Empowering Entrepreneurs

Empowering Entrepreneurs

I’ve rounded up 5 of my top picks of articles to empower entrepreneurs. Read more

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Suggested Reads – Online Presence

read about increasing online presence

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1. The Art of Social Media: LinkedIn Edition

art-of-social-media“LinkedIn is the unsung hero of social-media platforms because it added social features long after places such as Facebook, Twitter, and Google+. ” Guy Kawasaki shares his best tips tapping the social-media power of LinkedIn.
Find this article on SlideShare.

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create content that is useful, engaging, easy to digest
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Content Curation – Things To Consider

I’m sure you’ve heard it over and over again. You absolutely must create content for your platforms.

Are you clear as to why that’s important? The main mission of content marketing is to reach and engage with your audience while also building trust. When performed consistently, content marketing makes it that much more likely that when your audience is, indeed, ready to buy or hire a service, they will consider you.  You will be top of mind and trusted.

create content that is useful, engaging, easy to digestToday’s audiences are more savvy and they are absolutely more demanding.  None of us will settle for the same-old-same-old. It’s up to us to create content that is useful, engaging, easy to digest and easy to access. If we don’t offer up information that folks will actually read and find useful, it’s likely they’ll just head somewhere else.

I know – I hear it every day – “I just don’t have time to come up with something all the time!”
I wonder if it will surprise you to know that some of the best content marketers not only create their own great content, but they’ll often beef it up with a percentage of curated content.
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I Got Nothin’

ideas for blogs
Stuck ?

Can’t think of anything to blog about?

Try some of these Free Content Tools to help you get your writing engine revving:

  • Hubspot Blog Topic Generator: Fill in the three fields shown with topics you are considering writing about. The blog topic generator will provide a week’s worth of blog titles within seconds.
  • Tweak Your Biz Title Generator: Fill in the field with your topic. This tool will generate a bunch of great titles for to use for your articles and blog posts.
  • Portent: Go ahead and suggest a subject. This tool will generate a number ideas for use as social content. Use the idea generator to write blog posts, create memes or develop videos.
  • PostCreator: PostCreator enables you to upload images, insert messages and add a logo to make more engaging branded content. And you don’t need to be a design pro to use it. PostCreator will generate a branded image you can use on your social networks. There’s a free basic plan available.
  • National Day Calendar: Great creative opportunities here. Check the calendar for upcoming National Day celebrations or  you can even sign up for the newsletter to receive National Day notices via email so you never miss out.

Need to brainstorm?  That’s my favorite.  Call me for a complimentary 10 minute brainstorming blog ideas session – We will identify a minimum of 5 blog articles for you to whip up.

I know you can do it…. (I’d love to be on your journey with you)

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Consider Outsourcing Your Social Media

outsourcing social mediaDon’t get me wrong.  Nothing – absolutely nothing – will ever replace the real-time, real-life engagement on social media.  Your personal or business brand will always depend on the interactions that your business has with its clients and customers.

That said, there is an amazing power in creating and pre-posting branded and relevant posts on your social media platforms.  When these planned posts fill up a content calendar, it frees you to use your talents and time to create deeper content, deeper relationships and follow your own passion and goals, without being side-railed.

When you are involved with the day-to-day running of your own business, you may already be overwhelmed with the stress with other daily tasks. Trying to navigate social media platforms, strategies and engagement often adds to the frustration of not being able to  “get it all done” Read more

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Suggested Reads – June 2015 – Blogging

blogging - how, why

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

This collection focuses on BLOGGING.

Blogging can be the source for the majority of your posts when trying to build your online presence. Once your blog is created and published, all your other platforms can be filled with relevant, useful posts that direct your audience back to your website. Read more

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How to Schedule Posts on Facebook

schedule posts on facebook

The #1 comment I hear from small business owners: “I can not keep up with my social media posts!”

It’s true, the everyday business of business is naturally going to take precedence over trying to come up with an engaging, educational, entertaining Facebook post each day.

Here is my first piece of advice that I give to everyone who tells me that this is their pain point:

Set yourself up with a system to schedule your Facebook posts.

Read more

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Suggested Reads – April 2015 – Online Presence

read about increasing online presence

Here are this month’s pick of 4 helpful articles to help you learn more about increasing the online presence of your business.

1: Why Your Business Must Embrace Social Media Yesterday

embrace-social-mediaThe beauty of social media, if done properly, is that you can be responsive, interact with customers in ways you had not envisioned, and build a community of supporters. Read more on Forbes.com

2: How Google Judges Quality and What You Should Do About It

google-judges-qualityEveryone likes to talk about content being king, and the importance of quality content. Quality applies to the site as a whole. It’s time that we truly understand what it means to have quality content. Read more by Neil Patel.

3:  9 Facebook Marketing Hacks: Tips & Tricks to Grow Your Audience

facebook-marketing-hackesThe best Facebook hacks that make managing your workflow and growing your audience a little less taxing. From organic to paid, here are the top tips and tricks from you and your peers. Read more on Sprout Social.

4: Latest Google Update – Mobile Optimization – Does Your Site Comply?

google mobile-optimizationThis newest algorithm update will hit websites that are not currently of the mobile friendly variety. In other words, if your website is not optimized for use across all mobile devices, you could find that your site will experience a serious drop in its rankings. Read more on Social Media Today.

I hope that you have found these articles about building your online presence useful. Visit my Scoop.it page to view over 100 articles on this very same topic. You may also enjoy the articles I am recommending this month on the topic of Empowering Entrepreneurs.  I look forward to sharing new pieces with you every month.

I would love to hear from you on any of these topics.  I hope you will contact me with your thoughts and comments.

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Know, Like, Trust

I recently sat in on a presentation by Dana D’Orsi, business & lifestyle coach, motivational speaker and the creator of The Savvy Success System™.  She gave us so much to think about in while speaking about “Yuck-Free Marketing”.

My main takeaway?  “You are in the business of marketing your business”.  She told us that right now, there are people who need us.  It is our duty to help them find us! Therefore, marketing is not what you do to sell your goods or services, it’s something you do FOR your potential clients.

This made me think harder about how much I believe that becoming the resource is THE KEY for increasing social media success. We will want to be constantly be on the lookout for great pieces to share that relate to our area of expertise.  We want to have a way to let people know that when they have a question about anything in our realm of interest, we would have some information to share with them that might help.

I recently read an article on one of MY favorite resources, Copyblogger.  The article,  30 Ways to Build the “Know, Like and Trust” Factor that Grows an Audience shares 10 ways to get known online, 10 ways to build likeability online, and 10 factors that build trust with your audience.

My favorite takeaways from this article:

Get Known:

  • Once you’ve identified who your audience will be (buyer persona), make sure to use content and engagement to position yourself as the authority in your niche
  • Build relationships with key influencers
  • Consider guest blogging

Build Likeability:

  • Be authentic and real with your unique voice
  • Become involved in two-way conversation
  • Share content and promote others.

Build Trust:

  • Be consistently relevant and good
  • Incorporate testimonials
  • Give away a free taste of some of our best stuff

When everything else is equal, people will do business with someone who they

These kinds of results do not come quickly, nor do they come easily for most. We need to make sure that we are consistently providing value, positioning ourselves as THE GO TO.

I would like to share that I have found it so much easier and more enjoyable to market my self since I changed my outlook.  I am certain that the services I provide ARE what small, local businesses are looking for.  I have decided that I will NOT treat all of my clients the same, but will partner with each one separately to provide unique and individual care tailored to their own needs.  Once I made that commitment to myself and to my clients, everything else has become so much more enjoyable and effective.

I challenge you to do the same.  Become the Resource.  There ARE people out there looking for YOU.

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Suggested Reads – February 2015 – Entrepreneurs

suggested reads for empowering entrepreneurs

Here are this month’s picks of helpful articles for empowering entrepreneurs.

1. The 3 Ways Entrepreneurs Fail at Personal Branding

personal branding mistakes - entrepreneursA strong personal brand will help your business, but it’s not always easy to do. Avoid these three mistakes to help ensure others know what you can contribute, and help pull you ahead of the competition.
Read more on Entrepreneur.

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