Establish Trust

trustIt’s so exciting to find an online resource where I can just keep learning more and more each time I visit their website.  It’s funny, I follow the Social Media Examiner with Michael Stelzner.  It’s a great website/blog/resource for folks in business, but at first, I wasn’t sure that I would be able to  take the site seriously.  It has a cutesy cartoon safari-guy logo, lots of info-graphics and just a bunch of busy-ness happening on the site.  But all of that aside, it really does have content that I find I am consistently referring to.

Today, I stumbled upon the entry entitled, “Establishing Trust: How to Build Relationships with Social Media“.  This is a very comprehensive entry on just that – establishing trust with in your cyber-reach.

Topics include:

  • How social media has changed over time
  • Good email marketing vs bad email marketing
  • It’s not the platforms that fail, it’s the community – and thus, how to make your social media audiences count
  • How to establish your cyber-reach
  • How to gain trust online –  That’s the nugget I liked the most.  They say that the formula for gaining trust is:
    • Be helpful
    • Do something for the other person
    • Ask for nothing in return
Michael Stelzner’s conversation with the ever-compelling Chris Brogan is very informative and easy to listen to.   I guess that’s the point of it all, isn’t it.

To learn more, visit the Social Media Examiner Website, and by all means, check out Chris Brogan’s website, as well.