As we enter into the second half of the year, July is a perfect time to reflect and reinforce existing relationships, as
well as think about how we can grow in the days to come.

What’s your plan to prevent existing customer relationships from melting away in the summer sun?

What about a strategy to bring the heat against your competition and gain more customers?

Whether your focus is to engage your existing audience, grow your list, or both, the tips below should help you keep your cool this July.

July Marketing Themes:

  • Clean Beaches Week
  • Take a Break
  • Garden Parties
  • Tour de France
  • Wedding Season
  • Barbeque/Cookouts
July marketing and planning - email marketing

Content Ideas for April:

National Give Something Away Day

The name of this holiday speaks for itself. Whether you want to offer a free trial, a buy 1-get-1 sale, or an incentive to sign up for your list, this holiday provides a good opportunity to get your audience engaged and excited!

HOW: Add a coupon to promote a sale, and make sure to add a sign-up form to drive list growth.

Chill – Take It Easy – You Deserve a Break

If you come in early, skip your lunch, or stay late working, it’s time for a well-deserved break!

Set up an automated email series so that your marketing keeps working while you relax and enjoy the sunshine.

HOW: Scheduling and Automating Your Emails

Clean Beaches Week

Summer and the beach go hand-in-hand. Let people know that your business cares about keeping our shores clean and trash free. An email highlighting the issues and possible solution, paired with a donation button, can help create awareness, raise funds, and place your business in a positive light

HOW: Collect funds for a worthy cause by adding a donations button.

World Listening Day

It’s important to remember that customers are the lifeblood of any business. Listening to what customers want allows successful businesses to make the changes needed to gain new customers, and retain existing ones. Make sure you’re giving your customers the ability to give you feedback.

HOW: Add a Survey to your email so you can hear what your customers want.

10 Ways to Stay in Touch with Your Customers

It’s more important now than ever for businesses to communicate with their customers often and everywhere! We need to be where our customers are in order to stay top of mind. Bearing this in mind, here are some effective ways to keep in touch with your customers, both before and after a sale, to help forge a strong and long-lasting relationship.

  • Treat Customers as Individuals
  • Comment on Blogs and Social Media
  • Make Recommendations
  • Write Newsletters
  • Recognize Birthdays
  • Offer Sneak Peeks
  • Meet in Person
  • Ask for Feedback
  • Write Customer Testimonials
  • Request Contact Info Updates

The Power of Email Marketing

july email marketing holidays

Let me know if I can help you get started.  It’s pretty much my favorite thing to do!