OCTOBER MARKETING AND HOLIDAY PLANNING

It’s official. Fall is here and the holidays are right around the corner.

Smart small businesses and nonprofits alike are starting to plan for their best holiday season yet.

Have you started to plan for the holidays yet? It probably feels early to you, but on the average, it takes six to eight touches before a prospect take action. Set yourself up for a successful holiday season by nurturing your relationships with potential and existing clients and customers.

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October Marketing Themes:

  • National Vegetarian Month
  • Family History Month
  • Get Organized Week (1st week)
  • Customer Service Week (1st week)

Content Ideas for October:

Get Organized Week

You don’t have to wait for a major holiday to connect with your community. Share a business update, seasonal tips, or tease a holiday program.

Do Something Nice Day

Practice adding value without a discount by offering your audiences tips for doing something nice such as helping to rake your neighbor’s leaves, gifting a festive pumpkin, or sharing a fall treat.

Columbus Day

Columbus day is a big day for retail. Offer a one-day sale or coupon for your customers to get some early holiday shopping done.

Halloween

Showcase your Halloween-themed items and remind your subscribers what they need for Halloween. Offer them a “treat” in the form of a coupon or discount.

Creative Ideas for Holiday Email Marketing

  • Free Shipping: There are many small things you can do to add value this holiday season. One of the easiest ways to add value is to offer free shipping leading up to the December holidays. You can encourage people to shop online or provide details so that customers can call to place an order.
  • Gift Card Bonus: In addition to traditional discounts, you can also look for ways to reward people for shopping small by adding a bonus prize, like a gift card or gift certificate.
    Offering a gift card as a bonus can increase sales during the holiday season, and can also help introduce you to new customers in the process.
  • Early Pricing: Start your holiday season early by offering fall discount — like Halloween specials.
  • Say thanks
    What is your business thankful for? The holidays are a great time to let people know that you appreciate their support. Saying thanks can humanize your business and help build the trust you need to build customer relationships.

Why You Need Holiday Email Marketing

We’ve talked about how holiday email marketing can be a significant driver of the seasonal sales boom. Mailchart’s Holiday Email Marketing Guide tells us that email marketing is responsible for 20% of holiday sales. That means email marketing alone brings in billions of dollars in revenue for businesses every year.

The Black Friday to Cyber Monday period is particularly lucrative. It’s been reported that 60% of all marketing emails sent over that particular weekend are promotional.

Even outside the holiday period, email marketing plays a significant role in lead generation and customer acquisition, so it only makes sense to create holiday email messages that will capitalize on this peak sales period in order to boost your income.

The Power of Email Marketing

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Let me know if I can help you get started.  It’s pretty much my favorite thing to do!