After spending January focused on reaching your personal and business New Year’s resolutions, now it’s time to send out some positive vibes to your community and customers. February is a time to spread the love, and we aren’t just talking about Valentine’s Day. Check out some of the suggestions below to help build relationships with your customers and make someone else’s day.

february marketing email digital

February Marketing Themes:

  • Black History Month
  • Relationship Wellness Month
  • American Heart Month
  • International Boost Self-Esteem Month

Content Ideas for February:

Groundhog Day

Groundhog day can either mean good news or bad new depending on whether the groundhog sees his shadow and your preference for winter
or spring. Let your customers know that regardless of the results, you are here to help celebrate or soften the blow of disappointing results. Share a coupon, a fun activity they can do in your community, or interesting tip related to your business.

Valentine’s Day

One of the fastest ways to someone’s heart is through their stomach. Help your customers spread the love by sharing recipes for sweet treats they can give to let their friends, family, and significant other know how much they care. Encourage them to take it a step further by sharing a treat with someone who might not have a Valentine.

Random Acts of Kindness Day

Share a few easy-to-implement acts of kindness
that could make someone’s day. For example, leave positive sticky notes for someone else to find, buy a coee for the person behind you in line, compliment each person you talk to, or buy a small gift or flowers for someone just because.

Other February events/holidays that marketers can have some fun including in their February email campaigns include:

  • Library Lovers Month
  • National Children’s Dental Health Month
  • National Time Management Month
  • Chinese New Year – Feb 15
  • Umbrella Day – Feb 10
  • National Engineers Week (Feb 17-23)
  • World Yoga Day (Feb 22)

For these types of campaigns be sure to have fun with the creative, subject lines and offers. Campaigns like Umbrella day and World Yoga day be a surprise in the inbox since most folks aren’t aware they exist. If it makes sense for your company, you can even create your own “holiday” in the month of February and market that.

The Power of Email Marketing

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Let me know if I can help you get started.  It’s pretty much my favorite thing to do!