How are your 2019 New Year’s resolutions coming along?

Is this the year you’ll finally implement positive changes and leave behind the bad marketing practices that are holding your business back?

Now that the holidays are behind us, take some time to think about your 2019 goals and action plans to make them a reality. For 2019 to be your business’s best year yet, you need a strong marketing plan.

And with email marketing consistently ranked as the single most effective tactic or awareness, acquisition, conversion, and retention, email marketing is the perfect place to start.

It’s likely still a busy time of year for your business.

And as much as you’d like to take a break, you recognize that you’ll need to carry the holiday momentum into the new year.

Here are a few ideas to help give you a head start on your email marketing planning for 2019.

January-2018-holidays-marketing

January Marketing Themes:

• International New Year’s Resolution Month for Business

• National Thank You Month

• International Creativity Month

• Get a Balanced Life Month

Content Ideas for January:

International New Year’s
Resolution Month for Business

Determine your 2019 resolutions by looking for opportunities to improve inefficiencies. Are there process changes you can make to drive more results? Do you have a good balance of innovation, sales, and marketing? Did something fall off your radar in 2018?
What can you do to improve your customer’s experience?

Trivia Day

Share some fun trivia facts about your small business or nonprofit, then challenge them to answer some trivia facts about your industry. Add in some fun behind-the-scenes stories and pictures. This is a great way to engage your audience in a fun way.

Get to Know your
Customers Day

Take some time to get to know your customers by sending a survey. Ask them about their interests and what they would like to see on your website, in store, or in your emails.

Serial Content for the WIN.

January could be a really great time to start a brand new content series. This may take the form of an online journal, blog series, a podcast, or a video show.

What’s awesome about it:
Serial content that comes out each week or each month and builds on previous articles or episodes can help you to develop an invested audience. This type of content will describe a narrative that ultimately ties each installment together.

Serial content works to capture the attention of your reader and keep her coming back for each update.

When you create content like a story makes it inherently more engaging.

Whether your goal is lead generation, getting your products seen, or an increase contacts, the use of serial content can be an interesting and effective means to that end.

The Power of Email Marketing

January-2018-holidays-marketing

Let me know if I can help you get started.  It’s pretty much my favorite thing to do!