July Marketing and Holiday Planning

Is your marketing heating up for the summer?

If the next few months are your business’s busy season, you’re probably already gearing up for a flood of new customers coming through your doors.

How can you get your new customers to stay loyal all year long? 

Repeat customers are reported to spend 300 percent more than new customers.

Make it easier to retain new customers by encouraging them to join your email list and following up with a thoughtful and timely marketing email.

Tip: Use this script if you’re not sure how to ask for email addresses at your business.

What’s your plan to prevent existing customer relationships from melting away in the summer sun? What about a strategy to bring the heat against your competition and gain more customers? Whether your focus is to engage your existing audience, grow your list, or both, the tips below should help you keep your cool this July.

July holiday marketing ideas

July Marketing Themes:

  • Clean Beaches Week
  • Shark Week
  • Garden Parties
  • Family Reunions
  • Tour de France
  • Family Golf Month
  • Wedding Season
  • Barbeque and Cookouts
  • National Ice Cream Day (16)

Content Ideas for July:

National Give Something Away Day

The name of this holiday speaks for itself.
Whether you want to offer a free trial, a buy 1-get-1 sale, or an incentive to sign up for your list, this holiday provides a good opportunity to get your audience engaged and excited!

HOW: Add a coupon to promote a sale, and make sure to add a sign-up form to drive list growth.

World Listening Day

It’s important to remember that customers are the lifeblood of any business. Listening to what customers want allows successful businesses to make the changes needed to gain new customers, and retain existing ones. Make sure you’re giving your customers the ability to give you feedback.

HOW: Add a Survey to your email so you can learn what your customers want.

Clean Beaches Week

Summer and the beach go hand-in-hand. Let people know that your business cares about keeping our shores clean and trash free. An email highlighting the issues and possible solutions, paired with a donation button, can help create awareness, raise funds, and place your business in a positive light.

HOW: Collect funds for a worthy cause by adding a donations button.

The Power of Email Marketing

july email marketing tips- targeted
july email marketing ideas conversion rates

Let me know if I can help you get started.  It’s pretty much my favorite thing to do!