October Marketing and Holiday Planning
It’s official. Fall is here and the holidays are right around the corner.
Smart small businesses and nonprofits alike are starting to plan for their best holiday season yet.
It may feel early, but on average it takes six to eight touches before a prospect takes action.
Whether you’re trying to boost holiday sales or increase online donations, there are a few key dates you need to know:
- Black Friday — November 29
- Small Business Saturday — November 30
- Cyber Monday — December 2
- Giving Tuesday — December 3
Set yourself up for a successful holiday season by nurturing your relationships with potential and existing customers.
As you start thinking about how your business will make the most of the holidays, use the ideas below.
Three Ideas for Your Holiday Marketing Campaigns:
Get Organized Week
You don’t have to wait for a major holiday to connect with your community. Share a business update, seasonal tips, or tease a holiday program. You might even want to offer a coupon, host an event, or run an awareness campaign as the holidays approach.
HOW: Prep for the holidays by making a plan using the Marketing Calendar and Social Posts tool.