October Marketing and Holiday Planning

It’s official. Fall is here and the holidays are right around the corner.

Smart small businesses and nonprofits alike are starting to plan for their best holiday season yet.

It may feel early, but on average it takes six to eight touches before a prospect takes action.

Whether you’re trying to boost holiday sales or increase online donations, there are a few key dates you need to know:  

  • Black Friday — November 29
  • Small Business Saturday — November 30
  • Cyber Monday — December 2
  • Giving Tuesday — December 3

Set yourself up for a successful holiday season by nurturing your relationships with potential and existing customers.

As you start thinking about how your business will make the most of the holidays, use the ideas below.

October holiday email marketing ideas

October Marketing Themes:

  • National Vegetarian Month
  • Family History Month
  • Get Organized Week (first week)
  • Customer Service Week (first week)
  • International Strategic Planning Month
  • National Work and Family Month
  • Fair Trade Month
  • Financial Planning Month
  • Women Walking In Their Own Shoes Month
  • National Stop Bullying Month
  • National Bake and Decorate Month
  • National Book Month
  • Apple Month
  • Adopt A Dog Month

Three Ideas for Your Holiday Marketing Campaigns:

Offer a Coupon

The key to a great offer is it’s compelling enough to get people to act. You can add a coupon to any email and let customers redeem it online or in person.

HOW: Add a Trackable Coupon to Your Email

Plan an Event

Hosting a holiday event is a perfect way to thank customers for their continued support. It’s also a great opportunity to interact with your audience face-to-face.

Read: How to Develop a Succesful Event Marketing Plan

Add Value Without Offering a Discount

If running a promotion doesn’t suit your business model, you can still do something special for your customers by sending a ‘thank you’ email (or snail mail!) or offering something of value.

View: Thank-You Email Template Ideas

Get Organized Week

You don’t have to wait for a major holiday to connect with your community. Share a business update, seasonal tips, or tease a holiday program.  You might even want to offer a coupon, host an event, or run an awareness campaign as the holidays approach.

HOW: Prep for the holidays by making a plan using the Marketing Calendar and Social Posts tool.

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