September Marketing and Holiday Planning

How can your business gear up for a strong September?
Think about the key holidays already starting this month and how your business can get involved.

If it’s been a while since your email subscribers have heard from you, take a moment to send them an update.

It may seem too soon, but now is the time to start planning for the holiday season. Many of your biggest competitors have started generating buzz around the holidays. 

september email and digital marketing themes

September Marketing Themes:

  • Nat’l Prosper Where You Are Planted Month
  • Be Kind To Editors & Writers Month
  • International People Skills Month
  • International Self-Awareness Month
  • National Fruit and Veggies Month
  • Self Improvement Month
  • Shameless Promotion Month (go for it!)
  • Healthy Aging Month
  • Women’s Friendship Month
  • National Sewing Month

Content Ideas for September:

Self-Improvement Day

Take time to connect with your audience by offering them ways they can improve their life. You can also create a survey to find out ways you can improve your own services to your customers.

HOW: Add a survey to collect feedback from your customers

Read a Book Day

This can be a great way to engage with your clients and customers.
Do you provide professional services such as mortgage banking or interior design? Then share your favorite book about your industry with your contacts. Or share your favorite business leadership book or any book that has inspired you.

Again, if you think it will provide value to your clients, customers, and leads then share it as a way of staying top-of-mind and nurturing those relationships via email marketing. Additionally, if you’re in the restaurant or hospitality industry, you can get really creative and host a poetry night or offer a discount to book-club groups that come in together with their current book.

HOW: Create an event to invite customers.

Autumn Equinox

Of course, you can use the Autumnal Equinox as an opportunity to share Fall tips and recipes.

But here’s another idea to consider.

You can use this time of abundance and harvest to tie in a promotion with social impact as well. Your local food banks and shelters are always in need of donations. You might coordinate a canned food or supply drive. Perhaps you can put together a team-building event to donate time as a team to your favorite non-profit and share that experience in your email marketing.

Four Tips to Close Out the Summer and Kick Start Holiday Marketing

1. Wrap up your summer marketing before jumping right into holiday marketing planning mode.

Labor Day weekend is the unofficial end of summer, so it’s a perfect opportunity to close out summer marketing and prime your email list for the fall and holiday marketing season. Use your email as a resource, and not just a sales pitch; give readers tips for final lawn and garden care, HVAC maintenance, fall vehicle maintenance, etc.

2. Develop a marketing schedule to build momentum.

This is really important because it works! Map out the weeks leading up to and through the holiday season with specific business and marketing goals for each of the big days. Save time and effort by using Constant Contact’s Marketing Calendar tool.

3. Get creative.

Use email to announce your autumn and holiday plans, to remind people about important dates and deadlines, and start getting your contacts ready to buy.

4. Don’t do too much, too soon.

Don’t overwhelm people with too many promotions early in the season. Instead, target your audience with relevant offers when they’re actually ready to shop. Constant Contact has a great coupon feature to help you create attractive offers.

The Power of Email Marketing

september email and digital marketing tips
september email and digital marketing tips