What’s My Story?
To answer this question, it’s probably best that I share with you a defining moment and resulting journey that brought me to where I am today, coaching independent business owners exactly on what to do to get new clients consistently by making the best strategic use of their digital platforms.
In late 2002, with my youngest child off to kindergarten, I decided to start my own business. Since my background up to that point had been in the food science industry, as a quality control manager and a nutritional assessment consultant, this idea of being an independent business owner was new for me. As I began to gain more customers in my artisan tote bag business, I craved the camaraderie of other professionals while I also realized my lack of knowledge in many areas of business life. I’d invited a few women over to talk about the ins and outs of business ownership. After a few months, there were so many women interested in these monthly meetings that we moved over to a local bank’s meeting room and there the official Women’s Business Network of SE MA (WBN) was established.
The WBN became a powerful growth tool for our members. Within the community, we could find most of the resources we’d need to continue the growth and success of our own businesses – accountants, lawyers, graphic artists, website designers, copywriters, house-cleaners, and party planners.
As the director of the WBN, my passion for being a “CONNECTOR” became firmly rooted.
It didn’t take me long to see that many of the WBN members were struggling to grow their business because they simply did not know how to be strategic with the digital marketing growth tools available to them.
Websites, social media platforms, email marketing, online groups.
I made a commitment to immerse myself in absolutely everything that had to do with digital marketing. I read every book on marketing and networking I could get my hands on. I took every course that was available. I went to every seminar and conference. I became certified by a number of online service providers. I essentially decided to become the CONNECTOR of all-things-digital in order to be able to help the members grow their businesses.
My 12 years as the director of the WBN gave me immense satisfaction to guide business owners into taking control of and making the most of their own digital platforms in order to attract more clients.
Since then, I’ve worked with dozens of clients, ran numerous group programs and spoken in front of many organizations. I’ve created “Rise Above the Noise”, a 5-module system to guide every business owner with what it takes to spotlight their authenticity and their professional expertise in order to stand out in a busy digital world.
I have made a commitment to dedicate my professional life to helping other self-employed, sole practitioners, and small business owners, get more clients by providing them with digital marketing education, coaching and support services.